Learn essential tips for medical sales reps on adopting new technology with ease and enhancing their sales approach.

No hay nada como poner todo en práctica. Si bien es necesario adquirir conocimientos teóricos, es la ejecución la que permite alcanzar un dominio completo. A través de la práctica, se maximiza el beneficio de las nuevas tecnologías, un buen ejemplo de esto es el uso de un CRM. Los representantes médicos que comprenden y aplican profundamente un CRM en su rutina diaria son los que se destacarán más rápidamente y verán reflejados estos esfuerzos en sus KPIs de negocio.

Last updated on Sep 3, 2024

Here's how you can navigate the challenges of adopting new technology as a medical sales representative.

Adopting new technology is a significant step for any medical sales representative. It can revolutionize the way you interact with clients, manage data, and understand product lines. However, the transition can be daunting, with a steep learning curve and the need to stay ahead in a competitive field. This article aims to guide you through the process, offering strategies to smoothly integrate cutting-edge tools into your workflow, ensuring you maintain and even enhance your sales performance.

1 Embrace Change

To successfully adopt new technology in medical sales, it's crucial to embrace change with an open mind. Understand that advancements are made to improve efficiency and outcomes in the healthcare industry. Begin by identifying the specific benefits that the new technology brings to your role, such as streamlined communication with healthcare professionals or more accurate tracking of sales data. This recognition will help you see the value in learning and using the technology, making the transition less intimidating and more of a growth opportunity.

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Marlos Linhares

Consultor de Hematologia na Johnson & Johnson | KAM | Acesso | Gerente de Contas
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Aceitar a constância da mudança é o principal desafio de todo profissional. O uso de tecnologias cada vez mais avançadas, como as de IA, são imprescindíveis no processamento mais rápido e eficiente de dados que possa gerar insights para uma melhor tomada de decisão. Quanto antes os representantes de vendas absorverem o uso correto dessas ferramentas melhor estarão capacitados para atingir seus objetivos.

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Gilson Bêtta Sevilha

Diretor de Projetos na Help Star | Engenheiro de Produção
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Traga as tecnologia junto com as pessoas, fazer a transição do analógico para o digital pode ser traumático para algumas pessoas, é importante fazer uma transição para que todos acompanhar .

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2 Continuous Learning

Continuous learning is essential when integrating new technology into your medical sales repertoire. Dedicate time to training sessions, webinars, or online courses that provide in-depth knowledge about the technology. This not only ensures that you're proficient in using the tools but also demonstrates to your clients that you are up-to-date with the latest advancements, which can strengthen their trust in your expertise and recommendations.

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Ramses Ortiz Lozano

National sales manager | Regional sales manager | Oncology & High Specialty | L&D Director
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Cómo toda nueva tecnología, es necesario tener muy claro el propósito y el "¿para qué?" de adoptarla. En la mayoría de los casos, las grandes empresas farmacéuticas introducen estos cambios para ofrecer nuevas soluciones a sus clientes, o bien para acompañar los cambios del mercado. En cualquiera de los casos hay que tener una cosa clara: tenemos toda nuestra vida demostrando que somos capaces de aprender cosas nuevas continuamente, no nos olvidemos de eso.

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3 Leverage Support

You don't have to navigate new technology alone. Leverage the support networks available to you, including tech support teams, product specialists, and colleagues who may already be familiar with the technology. Engaging with these resources can provide you with practical tips, troubleshooting assistance, and moral support, all of which can ease the transition and enhance your understanding of the technology.

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Gilson Bêtta Sevilha

Diretor de Projetos na Help Star | Engenheiro de Produção
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Aprenda, ensine e utilize as ferramentas em grupo. A transição em grupo é mas eficiente e efetivo para acelerar o trabalho desejado.

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4 Practice Regularly

Practice is key to mastering any new skill, including the use of new technology in medical sales. Set aside regular intervals to work with the technology in a low-pressure environment. Whether it's a new customer relationship management (CRM) system or a digital presentation tool, hands-on experience will build your confidence and help you discover the most effective ways to incorporate these tools into your sales strategy.

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Luis Infante

Medical Detailing Field Operations Head/Allergy Regional Brand Lead Mexico & LATAM @ Bayer | MIB Master Internet Business
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No hay nada como poner todo en práctica. Si bien es necesario adquirir conocimientos teóricos, es la ejecución la que permite alcanzar un dominio completo. A través de la práctica, se maximiza el beneficio de las nuevas tecnologías, un buen ejemplo de esto es el uso de un CRM. Los representantes médicos que comprenden y aplican profundamente un CRM en su rutina diaria son los que se destacarán más rápidamente y verán reflejados estos esfuerzos en sus KPIs de negocio.

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5 Patient Approach

Adopting new technology requires patience. It's natural to encounter challenges or feel frustrated at times. Maintain a patient approach, allowing yourself time to overcome hurdles. Remember that proficiency won't happen overnight, and it's okay to make mistakes as long as you learn from them. This mindset will help you persevere and eventually become adept at using the technology to its full potential.

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6 Feedback Loop

Creating a feedback loop is a powerful way to refine your use of new technology in medical sales. After each client interaction or sales pitch where you've utilized the technology, take a moment to reflect on what worked well and what could be improved. Solicit feedback from clients and peers as well, as their insights can reveal new ways to leverage the technology to better meet the needs of both your clients and your sales objectives.

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Here's how you can navigate the challenges of adopting new technology as a medical sales representative.

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2

3

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1 Embrace Change

2 Continuous Learning

3 Leverage Support

4 Practice Regularly

5 Patient Approach

6 Feedback Loop

Medical Sales

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