Here's how you can effectively lead creative teams in a fast-paced industry.

Education and inspiration are always key to bring out the best in your team. After 30 years with a clear vision in our business, we share this vision in how we work and what we do. The way to connect may change through generations, but Example is always the best way to share your vision, every day.

Leading is about making as much clear water in front of a creative team as possible so they can do their best work. Trust and empower, never command and control. If you want to grow tomatoes you better build a green house... create the best conditions for the teams success and a great team will flourish.

EVERYTHING in life is balance. Leading creative teams in a fast-paced industry demands a blend of structure and flexibility. Establish clear goals and priorities, ensuring everyone understands the overarching vision. Encourage open communication and collaboration, fostering an environment where ideas can flow freely. Provide resources and support to enable creativity while also setting realistic deadlines to maintain momentum. Embrace innovation and experimentation, allowing team members to take calculated risks. Lastly, cultivate a positive and inclusive culture that celebrates both individual and team achievements, fostering motivation and engagement. And make sure to "fail faster and find the fun!"

One thing I have found helpful is that before taking any project forward, I sit with my team, and together we choose the destination (vision) and the journey (mission). This gives them a feeling of inclusiveness, and when they know their opinions and thoughts are being heard and are being used to drive the project forward, it is a big win for their morale. On top of that, you get multiple solutions for a single problem from the team.  Also Clear communication and feedback become your best friends.

Liderar equipos creativos en un sector de ritmo rápido puede ser desafiante, pero también increíblemente gratificante. Aquí algunas estrategias clave para lograrlo eficazmente: 1. Fomenta un Ambiente de Colaboración Abierta En un entorno creativo, es esencial que todos los miembros del equipo se sientan cómodos compartiendo ideas, sin miedo al juicio. 2. Establece Objetivos Claros y Realistas Aunque la creatividad prospera con libertad, también necesita estructura. Define objetivos claros y alcanzables para cada proyecto. 3. Fomenta la Autonomía y Confianza Confía en las habilidades y el juicio de tu equipo. Permíteles tomar decisiones y asumir la responsabilidad de sus proyectos.

To effectively lead creative teams in a fast-paced industry: 1. Set Clear Goals: Define objectives and expectations clearly. 2. Foster Open Communication: Encourage team members to share ideas and feedback. 3.Empower Creativity: Give the team autonomy and support to explore innovative solutions. 4.Prioritize and Delegate: Assign tasks based on team members' strengths and deadlines. 5.Provide Resources: Ensure the team has the tools and support needed to succeed. 6.Offer Constructive Feedback: Regularly review progress and provide guidance to keep projects on track.

You must to motivate your team but on creative way, remember: YOU ARE GROUP OF CREATIVE PEOPLE NOT MILITARY GROUP OR FIGHTERS ONE VS ANOTHER... You are working on the same project with same values. Help some member of your team, teach them about something new, show them how. Send your workers to courses. Money will back x 100 if they are smart and motivated enough.

Connect. Solicit ideas from everyone on the team. Take note of what excites. Don't quash ideas too early in the process, unless you know the logistics will make production, budget, or implementation nearly impossible. And, don't be dismissive when you must crush a dream. Instead, find a way keep it simmering. "Great idea. Do we have the time/budget/resources to make it work?" "No?" "That's a shame. Is there a way we can keep this at the ready for use in the future?" Creatives need to be tough, resilient, and constantly moving forward. Concurrently, creative teams perform best when leadership is supportive, additive, and rarely, ever, autocratic."

Aprende a tener una escucha activa. No focalices tu atención solamente en lo que se verbaliza sino en todo lo que atañe a la comunicación. Tal vez la forma de expresión, el momento o la intención de tus interlocutores despierten tu propia creatividad.

1. Transparency leads to trust 2. Walking the talk helps build trust 3. Collaboration 4. Empathy 5. Democracy / freedom of speech

Make it abundantly clear that if the work wins, you will give all of the credit to the team. And if you take a big swing and the work fails, you will take all of the blame and protect the team. Interesting creative work is almost impossible if teams are worried about absorbing the blowback of a big idea missing the mark.

Trust the team you’ve built! Effective leaders are already having regular scheduled checkins with their teams, and cultivate an environment that encourages honest input. It’s truly the only way for the team to grow, and for the individual to flourish.

Pay them. Just pay them. Fastest way to build trust. They entrust you to be a man if your word. You honour that trust by paying them on time and with the honest amount that was agreed upon.

If you haven’t been leading by example, then you’ve got some work to do before you can expect trust. As a leader of a creative team, you speak the loudest and earn the most trust by action. Most people are not great leaders. What if you’re the leader and you’ve been talking way more than you’re doing (I’ve definitely been this person)? Own it. Speak that truth to your team and make a commitment to action over conversation. Then follow through. This is hard, but you can do it, and when you do - people will feel safe to trust and be entrusted.

Psychological safety; the absence of micro-management; a ban on narcissists; authentic communication; healthful working practice. There are many elements to building trust at work. It takes strong leadership to ask tough questions and then to treat people correctly. Remember: trust is earned.

Confiança é a base de tudo, especialmente em ambientes criativos onde a troca de ideias é constante. Ser transparente e acessível, para incentivar uma comunicação aberta e honesta. Valorize as contribuições de cada um, é criar um espaço seguro onde todos se sintam à vontade para compartilhar suas ideias sem medo. Pense em um estúdio de design onde feedback construtivo é rotina – isso constrói uma cultura de confiança e respeito, onde todos se sentem valorizados e ouvidos.

While leading a creative team, you need to let your teammates know that their contributions are valued and even if a design or a social media post isn't exactly what you wanted, and the 3000 changes that were requested, don't necessarily mean that the designer or the copywriter have lost professional worth. If your team knows you trust them and their capabilities, 3000 changes would not seem as daunting.

Think of it like a friendship bracelet. Show your team you've got their back, and they'll have yours. Trust turns a group of individuals into a powerhouse team.

There is always an alternative way to do something. Don't get too shackled by the process. Allow yourself to change direction, speed, team, at any point. Involved the clients in different ways. Have them there as often as possible. Drop anything thats not working or helpful quickly. Make good progress where ever possible.

Don't be afraid to pick up the ball and throw it in another direction while other are still executing the previous play. Give everyone a head's up, but be clear that the plan has changed - NOW!

Pay them for the agility of skills they acquire. The more skills the more you pay them. Don’t advertise jobs where you are the photographer, videographer, social media creator, managing director, footballer, tan, kit manager, coach, water boy, and in fact just outright CEO of the football team when your pay is just for the janitor. The creative team also need creative bread and butter, and agility must be honored with increased pay.

“Agile” and “Pivot” are two words that I could go without hearing in the workplace ever again. We all want to market ourselves and the teams that we lead as flexible and antifragile. The real question is how do you become that? - Mindfulness and breath work practice. - Take risks. - Reframe how you view stress to a positive bodily response. - Tell your war stories. - Work for the upside, but accept and plan for the downside.

First understand what your team does well and what they as individuals struggle with. Then allocate work and build relational understanding accordingly. Leave shouting "pivot" at people to Ross in Friends.

Be a ninja. Encourage flexibility and quick pivots. The faster your team can adapt, the better they'll handle whatever wild curveballs come your way.

Para a agilidade fluir, é importante ter um planejamento bem estruturado e realista, um que acolha mudanças e imprevistos sem que atrapalhe o fluxo. Pode surgir uma "urgência" atrás da outra, né? Então, lembre-se: "Se tudo é sempre urgente, é porque o planejamento tá falhando em algum ponto". Uma dica que me salva é a matriz de Eisenhower, super vale a pena dar uma olhada!

As a leader, your role is to empower your creative team with the tools and mindset needed to thrive in this ever-changing environment. Here’s how you can foster agility: Flexible workflows- Allowing flexibility and creativity and the individual mindset to assist in achieving the goals of their workflow. There is always more than one way to obtain an answer or solution. Lifelong learning- Make sure your team members know that know long they have been in or in what stage they are in their career, we are all still learning daily. Trend awareness- Encourage curiosity, industry trends shift rapidly, Keep an eye on competitors and adjacent industries. Determine what are they doing differently. Encourage your team to adapt those strategies.

In a fast-paced industry, agility is key. Encourage your team to be adaptable and responsive to change. Implement processes that allow for quick iterations and feedback loops, ensuring the team can pivot when necessary without losing focus.

This is a tricky one because frankly speaking, between stock image banks forcing what to show, AI forcing what to say and clients too busy to waste time on differenciating ideas, this whole industry is starting to feel more like a flipping burger line. You just can’t rush having a good idea but instead you can train yourself in being more nimble, more agile by having a way of tackle briefs focusing on concept first then you can sort of teach your team so they can get more “athletic” in pursuing good ideas. Bottom line, fast will never be good but good can be timely.

A dynamic periodical team meeting that can be used to address key activities, teamwork and logistical issues but can double as a time to connect, brainstorm and learn together is of immense importance in my humble experience. Foster a culture of feeling safe to express opinions and critic in such meeting

The cross-pollination of ideas and skill sets is foundational to a successful team. But rather than just focusing on collaboration with like-minded creatives, fostering relationships across disciplines and industries is vital to exceeding project expectations. We often find valuable insights in what may seem like the antithetical spaces of our creative work. Folding in narratives outside of our industries allows the metabolization of our own ideas and inputs for new ones.

Wow. There’s no way I can say “pay them” in this context again can I? Pay them! The premise of teamwork is the brave and tiresome labour of constant bickering, politics and rejected fresh creative juices. To fly the extra mile after a long day’s hard work where diaper changing is the only thing you can go home to, at least a nice fat bonus would be great if team synergy has resulted in breakthrough KPIs! If it’s a team win, Pay them! Do it once, do it twice. Collaboration becomes culture.

A colaboração é sem dúvida, fundamental e, na prática, seria: - Sessões regulares de brainstorming: Onde todos possam compartilhar ideias livremente. - Ferramentas colaborativas: Como Trello para gerenciar projetos e tarefas, Slack para comunicação instantânea e Google Drive para compartilhamento de documentos. - Workshops internos: Promova eventos internos onde a equipe possa trabalhar em projetos paralelos ou desafios específicos. - Espaços de trabalho flexíveis: Crie ambientes abertos e flexíveis. Incentivam a interação e a troca de conhecimentos. - Feedback constante: Isso ajuda a melhorar o trabalho coletivo e a fortalecer a confiança entre os colegas.

Promote a collaborative atmosphere where diverse perspectives are welcomed. Leverage the strengths of each team member by facilitating cross-functional projects and brainstorming sessions. Collaboration not only enhances creativity but also builds a stronger, more cohesive team.

Creativity thrives in a collaborative environment. I enjoy a culture where ideas can flow freely and team members can leverage each other’s strengths. Utilizing collaborative tools like Miro and Trello, we create a space for brainstorming and project management that keeps everyone aligned and engaged. Collaborative efforts often lead to groundbreaking ideas and cohesive execution.

Collaboration has always been at the heart of my leadership style. For instance, during a major redesign project, we set up cross-functional teams including designers, developers, and marketing experts. Regular brainstorming sessions and open communication channels led to innovative solutions and a cohesive final product. This collaborative approach not only enhanced the quality of our work but also strengthened the bonds within our team.

I agree. Collaboration is essential for any creative team. Facilitate regular brainstorming and use collaborative tools to ensure smooth communication. Learning from people at all levels, even those junior to you, can be incredibly enlightening, enriching the creative process and strengthening the team dynamic.

Analyze. Alter. Implement. Repeat. Your process is a system that needs to be reviewed yearly, at least. Over time, your team may grow, services may change, and clients could bring new processes to implement or shine a light on pitfalls to avoid. Your process should constantly be under a microscope. 1. What non-specialty tasks are stealing my specialists time (designers, illustrators, developers, etc) 2. If we are using multiple pieces of project management software (Basecamp, Smartsheet, Trello, etc) how can we eliminate one? 3. Where are PMs duplicating effort? 4. Where is the project noisy (over communication) and how can we make it more precise? 5. Did it fail recently? Why? 6. Did a client or vendor cause headaches? How?

Always optimize your workflows/processes and teach team members to do the same. Focusing on creativity and solutions will lead to success not only for the person but the company overall as well. By providing creative solutions that are quick, effective and cost efficient, clients will not only benefit, but will maintain a client for the long haul as well as refer others to you.

Create a clear role for everyone and give them ownership. Meet frequently to check-in with a "where's the blocker?" "How can I help?" Nudge them to success

Em muitos lugares o que mais mata o tempo do profissional é falta de estrutura para conseguir efetivar o trabalho mais efetivo. Não adianta querer uma entrega em velocidade alta e efetividade alta se o que ele tem é um word e mais nada. Procurar IAS, softwares low-code e apostar na eficiencia dos BPMS sem tirar dos profissionais o direito de adaptar processos é o que faz com que o fluxo de trabalho corra sem enlouquecer a todos

Streamline processes to eliminate bottlenecks and improve efficiency. Utilize project management tools to keep track of deadlines and deliverables. Regularly review and refine workflows to ensure they remain effective and conducive to creativity.

Trabajando en sustentabilidad para marcas de triple impacto y para organizaciones y gobiernos, el Kybalion aplica perfecto. El quinto principio es el del Ritmo "Todo fluye y refluye; todo tiene sus períodos de avance y retroceso". Un líder debe entender los ciclos de productividad y creatividad del equipo, sabiendo cuándo impulsar y cuándo permitir descansos y reflexiones, respetando los ritmos naturales del trabajo creativo.

Ter ferramentas e processos desenhados no processo criativo, além de tornar a equipe mais eficiente deixando as informações centralizadas de forma transparente. Não se trata da ferramentas e sim de pessoas e criar um sistema que permita ajudar o processo criativo com irformacoes de fácik visualização de briefing, acompanhamento de status e processo de aprovação.

Choose 2-3 software platforms for communication and make the team prioritize these as well. Missed communication wastes time and money as well as contributing to a environment fueled by frustration and confusion.

Pasta with salmon & peas nurtures growth 240g wholewheat fusilli knob of butter 1 large shallot, finely chopped 140g frozen peas 2 skinless salmon fillets, cut into chunks 140g low-fat crème fraîche ½ low-salt vegetable stock cube small bunch of chives, snipped Bring a pan of water to the boil and cook the fusilli according to the pack instructions. Meanwhile, heat a knob of butter in a saucepan, then add the shallot and cook for 5 mins or until softened. Add the peas, salmon, crème fraîche and 50ml water. Crumble in the stock cube. Cook for 3-4 mins until cooked through, stir in the chives and some black pepper. Then stir through to coat the pasta. Serve in bowls. ↳ Follow me for more recipes

Reward people for being unorthodox. Emphasize the need for people to "come as they are" and to express that in their work. Allowing people opportunities to further understand themselves and how that identity fits within the team dynamics ignites their capacity to be curious. People need to feel they have an environment that rewards novelty and provides the tools to foster it.

Appreciation is a main pillar for growth, in my years working in client servicing or consulting firms, my main focus was to help my team members grow and one of the best ways to do so is appreciation, appreciate their strength points, their added value and give them the space to make mistakes without any judgement.

Mentors are like parents – they want you to do better than they did. Jim, my first "real" mentor believed it was his job to help accelerate my career. He cared – he thought that my professional growth was his responsibilty as my employer. He asked me about my goals – even helped map them out.! He understood that mistakes are just part of the process towards success. The conversation: "You made a really stupid and dumb mistake that cost me $XXX.XX! So, I just paid $XXX.XX to be assured that you don't make that mistake again. I think of it as an investment in you– okay? Now, get back to work." As I was leaving his big office, I looked back and he smiled at me.

Investing in the growth of my team members has always been a priority. I encouraged continuous learning through workshops, courses, and industry conferences. One memorable initiative was setting up a mentorship program where senior designers guided juniors, fostering knowledge sharing and professional development. This not only enhanced individual skills but also kept our team motivated and engaged.

Effectively leading creative teams in a fast-paced industry can be exemplified by the approach of BBDO Asia Pacific. BBDO prioritizes a blend of clear communication, agile project management, and fostering a collaborative culture. They implement regular brainstorming sessions and feedback loops to keep creativity and productivity high. For instance, BBDO's "Creative X" program brings together cross-functional teams for intensive workshops, which has led to a 30% increase in innovative campaign ideas and faster turnaround times. According to a 2023 report by Campaign Asia, these strategies have resulted in a 20% improvement in client satisfaction.

Invest in the professional development of your team. Provide opportunities for learning and skill enhancement through workshops, courses, and mentorship programs. Encouraging growth not only benefits the individuals but also elevates the team's collective capability.

Para impulsar el crecimiento primero tenemos que definir a a qué llamamos crecimiento. Sabemos os que el crecimiento desmedido y no planificado trae desequilibrio. Liderar equipos creativos según los principios del Kybalion nos lleva al principio 6:Principio de Causa y Efecto: "Toda causa tiene su efecto; todo efecto tiene su causa". Un líder debe ser consciente de cómo sus acciones y decisiones afectan al equipo. Debe fomentar una cultura de responsabilidad y aprendizaje, donde se entiendan las consecuencias de las acciones y se aprendan lecciones valiosas de cada experiencia.

1. Equip them with tools they need to grow. 2. Differentiate between work that creates impact and work that creates a long term perception of the brand. Want to do vs have to do 3. Keep them updated with any variables in the equation

No dia dia de uma equipe criativa pode ser bem estressante, a alta demanda de funções e ter que trabalhar com esforço o criativo torna sucetíveis emoções afloradas, ser assertivo nas sua comunicação e um fator essencial pra tornar o ambiente um lugar saudável e evitar profissionais criativos desmotivados e até mesmo descole e doenças emocionais, fique atento ao seu tom de voz e se as necessidades de ambos estão sendo atendidos deixar claro que mutuamente estão ali para crescer.

There is nothing more important in a creative team than the freedom to be bold and experimental. Quarterly innovation challenges on dummy briefs not only stimulates the creative muscles but fosters teamwork, collaboration and pride. Priceless.

The most important item missing from this is active listening. If you aren’t listening, none of the things on the list are truly and fully possible.

Focus on fostering a collaborative environment that encourages innovation and open communication. Clearly define goals and expectations while remaining flexible to adapt to rapid changes. Empower team members by providing the resources and autonomy they need to experiment and take risks. Regularly recognize and celebrate achievements to maintain high morale, and ensure continuous feedback to guide the team's progress and address challenges promptly. This balanced approach keeps the team motivated and aligned with the organization's dynamic objectives.

Routine, repetitive or uninteresting work which needs to be done on a daily basis, blocks creativity in professionals. Creative inputs may appear to be flashes of brilliance, but such ideas need to be nurtured, require peace of mind, optimum time and a mindset focussed on looking for unique inputs. Regular work like documentation may be managed smartly by team leaders, eg. with support from a digital team, or effective software. That will give the team freedom to be creative and capable of generating ingenuous solutions in a shorter time frame.

In today's creative market, the fusion of human ingenuity and artificial intelligence has birthed a renaissance of unprecedented proportions, where the boundaries of imagination are constantly being redefined. This dynamic interplay has not only democratized creativity, making it accessible to a broader audience, but has also elevated the standards of innovation, pushing creators to explore uncharted territories. The true essence of creativity now lies in the symbiotic relationship between human emotion and machine precision, where the most remarkable ideas emerge from the harmonious blend of intuition and algorithmic prowess.

Estabeleça pontos de controle Dividir tarefas em etapas pode facilitar as entregas e promover uma evolução mais acertiva do trabalho, evitando necessidade de voltar a etapas anteriores do processo. Por exemplo: no processo criativo, divido o trabalho em - Pesquisa de referências: é o momento em que olhamos para trabalhos que já percorreram o mesmo caminho e outros projetos interessantes que possam servir de insumo para o nosso desafio. - brainstorm: é a hora de debater as referências e entender o que cada uma delas tem de interessante e que possa contribuir com o desafio. - deck de primeiras ideias: uma lista de ideias (nada pronto) pra avaliar quais possuem mais potencial. - lapidação: executar as ideias selecionadas. ;)

Be transparent on the impact that they are required to create Create a WOW ( Way of working) structure Chart out team members KPI and BAU’s Ask them their strengths and weaknesses Skills they have and what they are willing to learn

Talvez esse seja o ponto mais importante de um líder, se sua equipe não expressa o que sente nem passa nenhum feedback(principalmente os negativos) muito provavelmente você já perdeu elas, e importante proporcionar um ambiente que a equipe se sinta a vontade de dar feedbacks e mostrar como se sente em relação aos processos diários.

There is no way you will love and care honestly for what or whom you do not know. Having gatherings and opportunities to really get to know each other on a personal level within the team, fosters a closer relashionship that contribute to trust and mutual care. There are many ways to work in presenting each other from a different lights to understand when some one may be going through some difficulties and be of help.