Here's how you can boost your brand visibility through public speaking opportunities.

Public speaking is THE game-changer. People pretty much assume that anyone on a stage with a mic is an expert. (Whether it's true or not 🤣) There are 3 pieces of advice I have for anyone looking to start: → Start Small: My first gig was in front of about 8 people. Nerve-wracking, but a great start. → Stories work the best: People connect with REAL stories. I talked about my journey, successes, and failures. → Prepare Well: Know your stuff. Practice makes perfect. I think key thing is that public speaking isn’t just about talking, it’s about connecting.

Drawing from my experience, boosting brand visibility through public speaking starts with identifying relevant platforms where your target audience is engaged. Tailor your message to align with your brand's core values and key differentiators. Practice delivering your speech with confidence and clarity to make a memorable impact. Leverage the Q&A sessions to address audience interests and establish your expertise. Follow up by sharing the event highlights and your insights on social media to extend your reach and reinforce your brand’s presence.

Many people select event based on event cost, others based on number of attendies. In my opinion, these are smart measures for budgetary reasons, yet i believe that who attends are makes a big difference. If the event invites people from our target customers, or Key opinion leaders who represents values and attributes that our brands promote, then the magnitude of the outcome from these events can be unexpectedly successful to influence the right targeted customers and am sure that ROI will be pleasent too.

Public speaking is not just about sharing information; it is about telling a brand story. Narrate the brand's journey, mission, and values; this creates a deep emotional connection with the audience. Storytelling not only makes a brand memorable but also boosts its identity. Direct engagement during these talks allows you to interact with the audience instantly. Answering questions and receiving immediate feedback helps to build personal connections and strong relationships and improves brand loyalty.

Hablar en público es una excelente manera de aumentar la visibilidad de tu marca. Al identificar las oportunidades adecuadas, desarrollar temas impactantes, preparar y ensayar tus presentaciones, promocionar tu participación, interactuar con la audiencia y realizar un seguimiento efectivo, puedes posicionarte como un líder en tu industria. Estas acciones no solo aumentan la visibilidad de tu marca, sino que también construyen credibilidad y fortalecen las relaciones con tu público objetivo.

Um die richtigen Veranstaltungen zu identifizieren, bei denen Sie als Speaker auftreten können, sollten Sie sich zunächst auf Ihre Zielgruppe konzentrieren. Recherchieren Sie Branchenkonferenzen, Messen und Webinare, die zu Ihrem Fachgebiet passen. Nutzen Sie Netzwerke und Online-Plattformen, um auf dem Laufenden zu bleiben. Wichtige Aspekte sind hierbei die Relevanz der Veranstaltung und die Möglichkeit, mit potenziellen Kunden oder Partnern in Kontakt zu treten. So stellen Sie sicher, dass Ihre Teilnahme tatsächlich zur Steigerung der Markenbekanntheit beiträgt.

Public speaking is the best way to get quick feedback. For example, in 2018 I took to the streets of Scarborough to practice some new jokes. Within minutes, people were shouting: "You're sh*t!" "Not funny!" And my personal favourite: "This is a chippy, not The Apollo! Get the f*ck out!" I kinda miss those days.

Know your customers well enough and where they are most active. Choose that platform, whether its online or offline, for engaging with your potential customers. Then understand your customers and what they want to listen as it will help you write a compelling script that can attract your audience. Try to be as real as possible and connect with the audience. Relate with them through stories and encourage interaction. This will leave a lasting impression and draw in new clients, eventually increasing your brand visibility and customer base.

Boosting your brand visibility through public speaking opportunities involves several key strategies. First, identify and target relevant events and conferences where your expertise will be valuable. Engage with audiences by providing insightful, actionable content that showcases your knowledge and brand values. Network with industry leaders and attendees to build connections and enhance your brand's credibility. Promote your speaking engagements on social media and other platforms to increase reach and visibility. Record your talks and share them online to extend their impact. Finally, seek feedback to continuously improve your presentations and better resonate with your audience.

For me, it all starts with knowing your material thoroughly. One of my most successful speaking engagements occurred when a technical glitch prevented me from using my prepared PowerPoint presentation. Thinking quickly, I asked the audience, 'What would make this next hour the best investment of your time?' I then tailored my talk to their responses, using a flip chart to illustrate my points. The experience underscored the importance of flexibility and deep knowledge of the subject matter.

We might face the situation to be in the right event, which is a great news. It won't be that great if we don't know what to say and how to say it.

Ein überzeugender Pitch ist entscheidend, um als Speaker ausgewählt zu werden. Konzentrieren Sie sich darauf, Ihre Expertise und den Mehrwert, den Sie dem Publikum bieten, klar darzustellen. Strukturieren Sie Ihren Pitch mit einer prägnanten Einleitung, die Ihr Thema und Ihre Qualifikationen hervorhebt, und einer Schlussfolgerung, die die wichtigsten Takeaways zusammenfasst. Vergessen Sie nicht, Referenzen oder frühere Speaker-Erfahrungen einzufügen, um Ihre Glaubwürdigkeit zu unterstreichen. Ein gut durchdachter Pitch erhöht Ihre Chancen, wahrgenommen und eingeladen zu werden.

Once you've pinpointed the events you want to speak at, it's time to craft a compelling pitch. This should succinctly summarize who you are, what you can offer, and why your talk would benefit the event's audience. Tailor your pitch to each event, highlighting aspects of your brand or personal expertise that resonate with the event's theme. A well-crafted pitch isn't just about getting a slot; it's about creating anticipation for your brand's message and what attendees will gain from hearing you speak. Think of it as writing a movie trailer for your talk – you want to intrigue and excite, leaving them eager for the main feature!

Prior to this point, I believe it's key to have a personal brand. You are the face of your business so use that to help showcase your journey & help others to take action in theirs. This will have a knock-on effect on your business.

Uma vez fui chamado para uma aula, mas eu não tinha nada desenhado para aquele público. Foi um erro meu. Acredito que a gente sempre deve saber vender aquilo que a gente um dia espera vender. É importantíssimo ter esse pitch na ponta da língua, ainda que ele seja curto.

Your pitch needs to be three things: ⭐️ Clear ⭐️ Personal ⭐️ Unique Clear because if your message doesn’t come through powerfully at this stage, it won’t when you speak. Personal because all the best talks are delivered by someone who is passionate about the subject and has an interesting, relevant story to tell. Unique because how else will you stand out. The topic doesn’t have to be something no one’s ever heard before but your take on it/delivery of it should be.

Connection and engagement are too strong terms, but when they come together results are above expectations. We need to make sure that we got in the hearts of the customers we address as we need to make sure that our messages got into their minds too.

Engaging your audience on a logical level will have an impact for a day. Engaging them on an emotional level will have a long lasting impact. Have your engagement memorable through story telling to ensure that the audience can take your words to their heart.

Die aktive Einbindung des Publikums ist der Schlüssel zu einem erfolgreichen Vortrag. Nutzen Sie interaktive Elemente wie Umfragen, Q&A-Sessions und Live-Demonstrationen, um das Interesse und die Teilnahme zu fördern. Erzählen Sie Geschichten und nutzen Sie praktische Beispiele, um Ihre Botschaften greifbarer zu machen. Achten Sie auf Ihre Körpersprache und Augenkontakt, um eine Verbindung zum Publikum herzustellen. Ein engagiertes Publikum erinnert sich eher an Ihre Marke und wird diese positiver wahrnehmen.

The four main pointers to engage the audience: - Speak simply, directly, and succinctly. - Include many examples, especially ones that the audience can relate to through their lived experiences. - Be thought-provoking in your comments/speech. Most public events have speakers that drone on and on. A speaker who is unconventional, while remaining professional and respectful, will be a hit. - Include at least some humor. I am not referring to slapstick humor, jokes, or offensive comments (which, unfortunately, is how most stand-up comedians operate). Include mild sarcasm, or show the absurdities of your profession in a light-hearted way.

Public speaking provides a powerful platform to elevate your brand's visibility. Beyond merely delivering information, engaging your audience is paramount. By crafting compelling narratives and utilizing interactive elements, you can create a memorable experience that forges a profound connection between the audience and your brand. This engagement fosters a lasting impression, increasing the likelihood that individuals will remember and seek out your brand in the future. Ultimately, public speaking becomes a conduit for building enduring relationships and nurturing brand recognition.

Envolver o público é deteminante para a SUA PERFORMANCE. Na minha última aula, mais de 30% da turma estava mexendo no celular, mesmo que o assunto pra eles fosse importante (pensando em currículo). Percebi isso e naturalmente a gente fica inseguro. Nestge momento, comecei a contar uma história, e pasmem: quase 100% da sala me olhou no momento que disse: "Vou contar uma história...". É preciso contar histórias, se conectar com o público.

Start by sharing your speaking engagements on platforms like LinkedIn, Twitter, and Instagram to build anticipation and reach a wider audience. Use live streaming features on these platforms to broadcast your talks in real-time, engaging with viewers directly. Post snippets, quotes, and key takeaways from your speeches to provide value and spark interest. Tag relevant industry influencers and use event hashtags to increase visibility. Additionally, share photos and videos of your presentations to showcase your expertise. Engage with your audience by responding to comments and encouraging discussions, further solidifying your brand's presence and credibility.

Nutzen Sie Social Media, um Ihre Speaking Engagements zu promoten und die Reichweite Ihrer Marke zu vergrößern. Ankündigungen vor und nach Ihrem Auftritt auf Plattformen wie LinkedIn, Twitter und Instagram erhöhen die Sichtbarkeit. Teilen Sie Live-Updates, Fotos und Videos, um Ihre Präsentation einem breiteren Publikum zugänglich zu machen. Verwenden Sie relevante Hashtags und verlinken Sie Veranstalter sowie Teilnehmer, um die Interaktion zu steigern. So können Sie Ihre Online-Präsenz stärken und neue Follower gewinnen.

Social media is a potent ally in amplifying your public speaking efforts. Before, during, and after your event, use platforms like Twitter, Instagram, and LinkedIn to share insights and highlights. Engage with attendees and other speakers online to expand your reach. This not only increases your brand visibility but also creates a digital footprint that can attract new followers who didn't attend the event. Your online presence should complement your public speaking by continuing the conversation and keeping your brand top-of-mind. Think of it as turning your speech into a never-ending encore performance, where the applause and engagement keep going long after you’ve left the stage!

If the only people who know you are speaking/have spoken are the audience in the room, you’ve wasted the opportunity! Use social media to build your credibility. You’ve been asked to speak- you must know your sh*t! Use feedback from the event to add social proof to your authority. Create a sense of FOMO that anyone who wasn’t there has missed a treat to encourage more speaking g requests.

Na minha experiência, estar nas mídias sociais é evidenciar que você fala em público. Não podemos deixar de usar o LinkedIn, Instagram, Twitter etc. É importante nos posicionarmos como solucionadores.

Nach Ihrem Auftritt ist die Nachbereitung entscheidend. Bedanken Sie sich bei den Veranstaltern und Teilnehmern per E-Mail oder Social Media für ihre Unterstützung und Teilnahme. Teilen Sie Ihre Präsentationsfolien und zusätzliche Materialien, um den Mehrwert für das Publikum zu erhöhen. Nutzen Sie diese Gelegenheit, um weitere Kontakte zu knüpfen und potenzielle Geschäftsmöglichkeiten zu identifizieren. Eine gründliche Nachbereitung stärkt Ihre Beziehungen und fördert eine langfristige Markenbindung.

After giving a talk or presentation, keep in touch with your audience to boost your brand's visibility. Connect with them on social media, send follow-up emails, and invite them to more events. For example, after a conference, you could host a webinar to keep the conversation going and stay on their radar.

Na minha primeira aula grande em público, eu construí um QR Code para coletar leads. Por erro meu, não acompanhei aquelas pessoas e com o tempo o engajamento entre eu e eles foi indo até 0. É importantíssimo a gente ter uma estratégia de pós-venda/pós-evento para angariar ainda mais frutos do evento.

Reflektieren Sie Ihre Auftritte regelmäßig und sammeln Sie Feedback, um sich kontinuierlich zu verbessern. Analysieren Sie, welche Aspekte gut funktioniert haben und wo es Verbesserungspotenzial gibt. Passen Sie Ihre Präsentationstechniken und Inhalte entsprechend an. Ein iterativer Prozess der Selbstbewertung und Anpassung hilft Ihnen, Ihre Fähigkeiten als Speaker zu schärfen und Ihre Markenpräsenz kontinuierlich zu steigern. So bleiben Sie relevant und können Ihre Wirkung langfristig maximieren.

Bedenken Sie zusätzlich, dass Networking und der Aufbau persönlicher Beziehungen auf diesen Veranstaltungen von unschätzbarem Wert sind. Nutzen Sie jede Gelegenheit, um sich mit anderen Branchenexperten und potenziellen Partnern auszutauschen. Bleiben Sie stets authentisch und zeigen Sie echtes Interesse an den Bedürfnissen und Meinungen Ihres Publikums. Denken Sie daran, dass Ihre Präsenz als Speaker nicht nur die Sichtbarkeit Ihrer Marke erhöht, sondern auch Ihre Glaubwürdigkeit und Ihren Einfluss in der Branche stärkt.

Putting together a speaker pack that includes your bio, areas of expertise, links to socials, headshots and videos of previous public speaking is a great way to proactively secure speaking opportunities. It also makes your life easier when you do get booked to speak as everything’s in one place! *bonus idea: have it as a download on your website so people can easily find out more about you.