You’ve made some valuable contacts at a trade show. How can you make sure they don’t forget you?

The time to make certain that you are memorable is AT the trade show by engaging in real, customer solution focused conversations and by being genuine. In order to do this, you need to do your homework pre-show and have very specific talking points with your top prospects at the show. That is the REAL value in trade shows ... making a genuine connection that opens conversations and accelerates sales cycles. Post-show follow up is just the natural effort made to keep the conversation moving forward.

First of all, make a list of the interest level - Cold, Potential, or Hot Lead. Send a thank you note for the visit, the time, and the interest. Then, in my company case, could you include some samples of your work according to your chat at the event? Then, could you wait and take another approach, this time on social media? LinkedIn is perfect. After that, you can call and ask if the person remembers you, if the person received your email or message, and ask for feedback.

A personal note to a qualified person that shows appreciation for their interest and time is always appreciated. But what can make a difference between your note and another is to ask for some small favor or help. Would you be able to critique our interaction or compare our solutions to others you may have run into at the event? Most people are willing to respond to a request for help and now you are relationship building not prospecting.

When I meet someone at a trade show, I always try to make a big connection right there on the floor - I ask them to take a selfie with me on their phone. This method guarantees a 100% return call rate. Trust me, steal this idea - you won't regret it!

Sending a timely, personalized follow-up communication that references something mentioned during the conversation or references an observation is a difference maker. It does not have to be business-related, if you establish a personal connection the business will come. The follow-up can be a handwritten note, text, email, letter, voice message, or video message. Don't be offended if there is no response.

Another thing you could do, is to connect via social media handles and keep the connections active and fruitful. A personal connect always makes a difference in getting to know people better and keep in touch.

1-Send a personalized follow-up email within a day or two of the trade show. Express appreciation for the opportunity to connect, mention something specific about your conversation, and propose next steps for further engagement. 2-If appropriate, suggest scheduling follow-up meetings or calls to continue your discussions from the trade show. Be proactive in arranging these engagements to keep the momentum going. 3-Authenticity is key to building trust and rapport with your contacts. Show genuine interest in their work and objectives, and aim to establish a mutually beneficial relationship built on trust and respect.

Always exchange business cards with them. Before you leave -take a photo with them. After show has closed send a note and the photo you took of both of you at the show/ great refresher. They wont forget and creates a Good memory .

I would start by segmenting the event list into high, moderate, and low levels of engagement based on your interactions at the event. Did you have a 1:1 conversation, or did they just drop off a business card? For your highly engaged, I recommend sending a personal 1:1 follow-up email from the person they met at the event but ultimately follow up with every contact within 2 business days following the event. Then, look over your existing follow-up nurture programs to figure out which is most appropriate for this group/segment and customize it based on the event to keep the audience engaged over time. If you have an SDR/BDR team, schedule timely follow-ups throughout the upcoming sales cycle to work toward securing the SQL.

Immediate Follow-Up: Send personalized follow-up emails within days of the trade show to the most highly engaged segment of your list. Mention something specific from your conversation to make it more personalized and memorable. Use marketing automation to send a nurture sequence emails to the moderate or least engaged segments, tracking their delivery and open rates. Avoid generic mass emails; instead, use as much personalization as possible. Engage on Social Media: Connect with your contacts on social media platforms to stay top of mind. Offer Value: Provide exclusive offers or discounts. Track Interactions: Use your CRM to track engagement, and analyze the data to optimize your strategy accordingly.

Nada melhor que montar uma agenda mensal de reuniões com cada cliente prospectado, para um acompanhamento mais próximo das necessidades e futuras negociações.

Yes, it helps to always remember- tradeshow personal contacts are truly "warm" leads. Make notes about the conversations on their business cards or on your phone/laptop the day you meet them. This way, the conversation stays fresh/accurate, and it shows you took the time to remember them.

Estabeleço um cronograma para acompanhar esses contatos de maneira regular, mas não invasiva. Compartilho atualizações relevantes ou conteúdo que possa ser do interesse deles, mantendo a conexão viva e demonstrando meu interesse contínuo em uma parceria mutuamente benéfica.

If there are non-conversions from the first step, make a second touch and include a feedback form or quick feedback Q&A in the email/SMS/WhatsApp so you can identify their reasons for not moving ahead with you and probably you can solve that issue and have a conversion.

Укључио бих се са најперспективнијим потенцијалним клијентима и покушао да одржим канале комуникације отворенима са њима, уз повремене телефонске позиве како бих одржао лични однос

Definitely follow asap after the trade show while everything you spoke to the lead about is still fresh in their mind. Then set a date 30 - 60 - 90 days out to reconnect with them and see what you talked about at the show is still in their mind and if not ask when it might be best to call on them again.

You got the cell number, make personalized calls to contacts' cell numbers. Express gratitude, mention specific discussions, offer value, discuss common synergies, and stay honest. Lightly reference the interaction at the trade show and ask to keep the door open if nothing is needed immediately. Be patient. Follow up with LinkedIn or email later.

Following your hand written note, don't forget a telephone follow up. If no luck getting through (buyers have a habit of disappearing) another note should follow. Remember however that you should only follow up if you genuinely believe you have answers to their problems (which you should have found at at the trade show).

Absolutely, nuture those new contacts on social. Get to genuinely know about them, what they do, how they do it, who they serve… then how can you support them… collaboration, JV, hire… the possibilities are endless but start with interaction on social.

Connect with them further via social media, initially. This provides an opening to say thank you for the connection, ask for any feedback and follow up on any questions they may have. Connecting via social media also triggers their memory after seeing your photo and reminding them of where they met you. It can also be less pressure on them to get to know you as a person first. They are likely getting bombarded with emails and phone calls from people trying to sell them a product or service immediately after a trade show. Connecting through social media first enables a friendlier, non-pressure approach. From there, you can build on that relationship and follow up growing their interest in your products and services.

Utilizo plataformas de mídia social para manter o contato, comentando suas postagens e compartilhando conteúdo que eles acharão útil ou interessante. Isso ajuda a manter meu nome e minha marca em sua mente de forma positiva e engajada.

As redes sociais se tornaram uma realidade no mercado corporativo, permitindo interações diversas, buscando sempre uma aproximação de forma leve com o cliente.

If you can't bond and develop rapport, you shouldn't be in sales. The ability to do this and interreact with customers and prospects is a key skill.

Visibilidade é tudo, construa, conquiste, amplie, fomente sua rede, quanto mais pessoas souberem seu nome, sua empresa, seus produtos e novidades de que você tem no mercado, maiores as suas chances de negócios l.

Add value with every follow-up message! If you have pain points and challenges for a lead, address them by positioning your products/services as the solution. If you don’t have context, send them valuable resources like industry trends, links to webinars, newsletters, blogs, etc. To nurture a warm lead, you can also offer promotional discounts, etc. Another great way to make sure your leads remember you long after the trade show is over is to give them unique and memorable giveaways. Think custom-branded tote bags, seasonal items like umbrellas, raincoats, electric fans, etc., or themed giveaways like scented candles for home furnishing trade shows.

Todo encuentro debe generar un valor agregado o añadido. La mejor manera de enaltecer un encuentro en un espacio ferial es demostrar que el conocimiento obtenido merece una mayor y especifica informacion. Para esto 2 sencillas acciones : Enviar un catalogo, un blog, una informacion vigente a traves de una encuesta qu valide que no perdieron el tiempo juntos convrsandp en la feria.

I love the idea of adding value - sharing an article or helpful resource is great. I would caution that this should be done in a less aggressive way in order to position you as a helpful, trusted resource rather than overly sales focused.

Au-delà des remerciements, chaque note est une opportunité de renforcer le lien. Proposer une ressource, une référence ou l'invitation à un prochain événement pertinent ne se limite pas à montrer votre générosité. C'est également une manière d'initier une dynamique d'échange et de partage, essentielle pour une relation professionnelle fructueuse.

Em cada interação, busco maneiras de agregar valor à sua experiência ou negócio, seja através de insights do setor, oportunidades de networking ou soluções diretas para seus desafios. Ao fazer isso, me posiciono como um recurso valioso e um contato que vale a pena manter.

If you have not found out the customers pain and problems and you don't have any solutions why are you following up? You need to be able to offer solutions to help them be more efficient or grow their business.

Send a personalized email or message after the trade show and reference something specific from one of your conversations, showing them you were actually paying attention and not just collecting contacts like trading cards. Try and add value wherever you can. Send them something useful like an article, a case study, feedback on their website or a tip related to your discussion, or even a referral if you have one. Make it clear you're not just reaching out to take, but to give. Then try to stay on their radar without being annoying. Keep the conversation going messages. But for the love of all that's digital, don't spam them with irrelevant content. Quality over quantity!

Dans mes notes, je m'efforce toujours de rappeler un élément spécifique de notre conversation. Que ce soit une référence à un défi mentionné par mon interlocuteur, une idée partagée, ou même une anecdote personnelle, l'objectif est de montrer une écoute attentive et un intérêt sincère. Cette touche personnelle transforme un simple message de courtoisie en un véritable pont vers une future collaboration.

Em algum momento após nossa primeira interação, peço feedback sobre como posso ser um melhor recurso ou parceiro para eles. Isso demonstra minha dedicação ao crescimento e à melhoria contínua, além de envolvê-los ativamente na evolução da nossa relação.

Customer feedback is our window into brand perception. I constantly seek suggestions from new and existing contacts to refine our products, services, and the overall customer experience. Remember, even the simplest idea can be a game-changer!

Las ferias son para eso, para encintrar personas, para romper el relacionamiento que la vida moderna nos pone a traves de la digitalizacion de las relaciones. Las ferias nos invitan a conversar, a mirarse a los ojos a estrechar las manos. Una estrategia que nunca falla es invitar al encuentro personal. Todas las conversaciones deben apuntar a que la feria sea el punto de encuentro.

I am a big proponent of meeting in person. We all have our "personal lives" beyond what we do for work. Meeting in person enables a stronger relationship building experience and human connection. I always learn something new when I meet with someone in person. Even if we don't do business together, I am grateful for the connection.

There's a reason why a handshake beats a hundred emails. Meeting customers, sales reps, and colleagues in person unlocks a deeper connection. You can showcase your personality, build rapport, and create lasting impressions – all of which can significantly outweigh any other types of communication.

Quando possível, sugiro um encontro presencial para discutir como podemos colaborar ou apoiar um ao outro. Um encontro cara a cara pode fortalecer significativamente a conexão e estabelecer uma base sólida para futuras interações.

Já no evento, busco deixar marcado uma reunião presencial para conhecer melhor o cliente, suas necessidades e criar um relacionamento que no futuro traga bons frutos.

Agende uma visita, talvez não para falar de negócio, mas sim para que você lembre dele (cliente) nem que for para tomar um café e desejar uma ótima semana e sucesso nos negócios, talvez isso possa abrir mais portas.

Totally agree on all points. And we need to balance how often the follow up / social part is with new contacts. The trick is to keep them interested not bomb them too often. 😉

Estou sempre atento a detalhes específicos sobre seus interesses pessoais e profissionais mencionados durante nosso primeiro encontro. Utilizar essas informações para personalizar ainda mais minhas comunicações e ações futuras garante que me destaco como alguém que realmente escuta e se importa.

In my personal opinion, simply be your True self not your professional self not your salesman self just your True self. Never promise what you cannot execute. Be truthful in everything you say and do. Be kind be passionate be forthcoming be the person they don’t want to be without when they need that product or service.

You can run a give-away campaign. I think if you can give some technology related things like MacBook cover or portable charger with your brand logo printed on it to your booth visitors, then chances are high that they will remember your name.

Try and find an event that you will be present to inform them about and ask them to meet if they will attend. We all like to get info on upcoming events and it can work to our benefit.

Creio que todos os pontos citados são super importantes para um relacionamento futuro que atenda as necessidades do cliente e gere boas negociações e fechamento de parceria.

One thing I've found is to have a contact management software to keep notes of the variety of contacts you meet. Customized fields for contact information gathered either through polling or contact interviews are important to organized so followup content is relevant and specific to customer needs.