You're at odds with your marketing team on lead generation channels. How can you align on the best approach?
Disagreements on lead generation methods can create rifts within teams. To bridge the gap and align with your marketing team, consider these steps:
- Establish a shared vision by discussing goals and defining what success looks like for everyone.
- Analyze data together to determine which channels have historically performed best.
- Host a workshop to brainstorm and weigh the pros and cons of various approaches in a collaborative environment.
How do you reconcile differing views on lead generation within your team?
You're at odds with your marketing team on lead generation channels. How can you align on the best approach?
Disagreements on lead generation methods can create rifts within teams. To bridge the gap and align with your marketing team, consider these steps:
- Establish a shared vision by discussing goals and defining what success looks like for everyone.
- Analyze data together to determine which channels have historically performed best.
- Host a workshop to brainstorm and weigh the pros and cons of various approaches in a collaborative environment.
How do you reconcile differing views on lead generation within your team?
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Focus on the common goals you have, and come up with solutions to the problems preventing you from achieving them. If you are on the same page about where you are going, it become much easier to agree on how to get there!
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🤝 Aligning with Your Marketing Team on Lead Channels Disagreements can spark innovation if managed well: 🔹 Start with Data: Analyze performance metrics across all channels to identify what works best. 🔹 Define Common Goals: Agree on KPIs like lead quality, conversion rates, or ROI to measure success. 🔹 Encourage Testing: Run A/B tests to objectively evaluate channel effectiveness without bias. 🔹 Leverage Audience Insights: Use buyer personas and market research to align on where your leads truly are. 🔹 Foster Collaboration: Schedule regular check-ins to share feedback and adapt strategies as a team. 📌 A unified strategy ensures everyone works toward winning results. 🚀
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En estos casos hay que tener presente que es el equipo de Marketing el que se dedica a generar leads, son los expertos. Tu responsabilidad es trasladar otro punto de vista y hacerlo de forma constructiva. En estos casos el mensaje es tan importante como la forma de hacerlo. A mi me funciona muy bien el abordaje a través de una reunión presencial con el objetivo de entender su planteamiento y reforzar los éxitos. Y al final poner encima de la mesa la realización de pruebas piloto, incluyendo alguna relacionada con una de mis sugerencias.
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Organize a collaborative meeting to review data and insights from all channels, ensuring everyone understands their performance and potential. Focus on aligning goals and leveraging each channel’s strengths to create a unified lead-generation strategy.
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Según mi experiencia lo primero sería tener claro si es una cuestión subjetiva o se puede medir si realmente no son los canales adecuados (teniendo en cuenta que el expertise del departamento de marketing y la trayectoria) A partir de ese momento llegar a acuerdos sobre distintas mejoras o cambias em el canal para ir pivotando hacia escenarios más positivos.
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Get out the company performance charts ... have a meeting with the marketing team ... discuss what has worked and what hasn't. Give them a pay plan that's related to the performance on the lead generation channels ... agree the priorities ... and then get out of the way.
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