Oh so we get this question a lot in our coaching cohort, after networking how do we connect without making it ICKY. This is what we recommend doing, H2H (human to human) formula. You have a window to connect 24h-4 days usually after the event max, because people still remember the event so when you reach out to them. Do a short recap/reminder of the event and how your experience was and ask them about their experience share? People love to share their experiences. Keep it simple, add value, and find a mutual ground to connect. Do not pitch or sell, just connect at a HUMAN to HUMAN level.

Always give the good, better, best three choices. For example: Yes, we do taxes for small businesses and their owners. (good) We also handle bookkeeping to make your life easier. (better) But you know where we shine? We're all about giving you proactive advice throughout the year. We're going to get in tune with your business. (best). Now it's time to back off and let that sink in.