Last updated on Aug 25, 2024

You're facing team resistance during market shifts. How can you overcome it effectively?

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Navigating market shifts can be like steering a ship through a storm—challenging and unpredictable. When your team resists change, it's often because they're clinging to the familiarity of the "known" in the face of uncertainty. As a business architect, you understand that market dynamics are ever-evolving and adaptation is key to survival. Your role involves guiding your team through these transitions, but resistance can stem from fear, misunderstanding, or a lack of trust in the new direction. To overcome this, you must employ strategies that not only address the concerns at hand but also align your team's efforts with the shifting market landscape.

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