You’re an entry-level professional. How can you leverage new technology to improve your creative strategy?

1 Learn from online courses

One of the benefits of new technology is that it makes learning more accessible and affordable. You can find online courses on various topics related to creative strategy, such as design thinking, storytelling, branding, data visualization, and more. These courses can help you expand your knowledge, develop new skills, and get inspired by experts and peers. You can also use online platforms to showcase your work, get feedback, and build your portfolio.

2 Use online tools and apps

Another way to leverage new technology is to use online tools and apps that can help you with different aspects of creative strategy. For example, you can use tools like Miro or Stormboard to brainstorm and collaborate with your team, tools like Canva or Adobe Spark to create stunning visuals, and tools like Grammarly or Hemingway to polish your copy. You can also use apps like Evernote or Notion to organize your ideas, notes, and tasks.

3 Experiment with new formats and mediums

New technology also offers you the opportunity to experiment with new formats and mediums for your creative strategy. For example, you can try creating interactive content, such as quizzes, polls, games, or chatbots, that can engage your audience and collect valuable data. You can also explore new mediums, such as podcasts, videos, or augmented reality, that can enhance your storytelling and deliver immersive experiences.

4 Follow the latest trends and best practices

New technology also means that the creative industry is constantly evolving and changing. To stay ahead of the curve and adapt to the needs and preferences of your audience, you need to follow the latest trends and best practices in creative strategy. You can use online sources, such as blogs, podcasts, newsletters, or social media, to keep up with the latest news, insights, and tips from industry leaders and influencers. You can also use online tools, such as Google Trends or BuzzSumo , to analyze what topics, keywords, and content are popular and relevant.

5 Seek feedback and mentorship

Finally, one of the most important ways to leverage new technology to improve your creative strategy is to seek feedback and mentorship from others. You can use online platforms, such as Behance , Dribbble , or LinkedIn , to connect with other creative professionals, share your work, and get constructive criticism. You can also use online platforms, such as MentorCruise , CareerFoundry , or Shapr , to find mentors, coaches, or peers who can guide you, support you, and challenge you to grow as a creative strategist.