Last updated on Jul 10, 2024

Your top client just turned you down. How can you salvage the relationship and secure their business again?

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It can be a tough pill to swallow when your top client turns down your proposal or decides to take their business elsewhere. However, it's crucial not to let disappointment cloud your judgment or damage the relationship further. Take a step back and assess the situation objectively. Consider the reasons behind their decision, and remember that it's often not personal. Your client's needs and circumstances may have changed, and what you offered might not align with their current goals. Use this as an opportunity to learn and adapt your approach.

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