Your product positioning strategy is outdated. How will you adapt to the changing market trends?

And keep it in mind, market analysis isn’t one time done practice, rather, it should be a scheduled exercise through out the product life cycle.

Talk to your customers regularly. Find out what their challenges are now, and what they consider to be a challenge in the upcoming year. Ask about the new tasks they are facing. You will probably discover the gaps in the solutions available in the market and will be able to tailor your product positioning accordingly.

Customer discovery is one of the most powerful ways to refine your product positioning. Talk to your most active customers, dig into the problems they're solving with your solution, how they're specifically using your product, and the benefits/results they're experiencing. Listen to and note the exact words they use when talking about the problem and describing your solution. Look for trends across customer conversations and you'll find yourself on a solid path for re-aligning your positioning with your target market.

Let your community contribute to messages refinement. Analyze critical reviews of competitive products. Implant objections into messaging. Create comparative charts. Ensure complete transparency in product features communication. Interactive demos are a driver of traffic and and educational tool : make them easily accessible from the landing page. Customers drop out because they don’t understand what does the product do! Make their life easier.

No matter if your product is in cybertech or in the consumer goods sector - make sure your messaging is simple and straightforward. People don't want to spend effort on understanding what your product is about, so save them time. Make sure to include the pain/challenge you solve in your messaging. The closer your messaging is to your audience challenges, the more people will be able to relate to it. Show your audience that 1) you understand their current challenges 2) you have a solution for them 3) you are an expert in the industry - so they can rely on your solution.

Talk to peer marketers and follow relevant communities. There is no better way to find out about the most recent trends than a word of mouth. The majority of marketers nowadays do not read media or or attend webinars, because they know that the information there is refined to serve certain marketing or branding purpose. But the industry talks are usually genuine and have the purpose of knowledge exchange. The more various opinions you hear, the better you understand the full picture.