What is the process for developing a successful merchandise category management plan?

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Merchandise category management is a strategic approach to optimize the performance of a group of products or services that share similar characteristics, customer needs, and market conditions. It involves analyzing data, identifying opportunities, setting objectives, developing plans, implementing actions, and monitoring results. A successful merchandise category management plan can help you increase sales, profits, customer satisfaction, and competitive advantage. In this article, you will learn the process for developing a successful merchandise category management plan in six steps.

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