What do you do if your self-employed public speaking consultancy is struggling to attract clients?

1 Assess Needs

To start, take a step back and conduct a thorough assessment of the market needs. Understanding what your potential clients are looking for in a public speaking consultant is crucial. You might discover that businesses are seeking expertise in areas you haven't yet highlighted, such as virtual presentation skills or storytelling. Adjusting your services to meet these demands can make your consultancy more relevant and attractive to those looking for public speaking guidance.

2 Refine Brand

Your brand is your consultancy's identity and it should resonate with your target audience. Reflect on your brand message and consider whether it clearly communicates the value you bring to your clients. A strong, unique selling proposition (USP) that distinguishes you from competitors can be a game changer. Ensure your branding is consistent across all platforms, from your website to social media, to establish a professional and memorable presence.

3 Network More

Networking is a powerful tool for any consultant. Engage with local business groups, attend industry events, and join online forums where your target clients might be active. Offering to speak at events for free or at a reduced rate can showcase your skills and introduce you to potential clients. Remember, every interaction is an opportunity to demonstrate your expertise and plant the seeds for future business relationships.

4 Offer Value

Consider creating valuable content that demonstrates your public speaking prowess. This could be in the form of blogs, videos, or webinars that provide tips and insights into effective communication. Offering a free initial consultation or workshop can also attract clients by giving them a taste of the transformation you can provide. Such initiatives not only establish your authority in the field but also build trust with prospective clients.

5 Leverage Testimonials

Client testimonials are powerful endorsements of your services. Reach out to past clients and ask for feedback that you can share on your marketing channels. Positive reviews can significantly boost your credibility and reassure potential clients of the quality of your consultancy. Make sure these testimonials are visible on your website and social media profiles to maximize their impact.

6 Adapt Offerings

Lastly, be willing to adapt your offerings to the changing landscape. The rise of remote work, for example, has increased the demand for virtual communication skills. If your consultancy can pivot to include services that cater to these new needs, such as online presentation coaching or digital content creation, you'll likely find a new avenue for client engagement and retention.