What do you do if your sales team needs a better sales coaching program?

Find a sales coach proven as a builder & leader of successful sales teams plus who has coached sales teams as clients to achieve their goals and earn maximum income! Insist on watching videos of team sales coaching sessions... Insist on seeing linkedin recommendations from a ton of people who were successful as team members In the sales teams they've built, led & coached... Plus video testimonials of the exact same nature... Finally get a results based ROI guarantee that's proven and battle tested with sales teams! Need some help? DM me because I have all of these credentials for your inspection! Paul 🙏

I use to develop specific and targeted strategies for improvement before that I acknowledge the strengths of my team and understand well their weaknesses. Through coaching I focus on their strengths and minimise their weaknesses.

Start by evaluating the current sales coaching program. Identify its strengths, weaknesses, and areas for improvement. Gather feedback from sales team members, sales managers, and other stakeholders to understand their perspectives on what's working and what's not. Clearly outline the objectives and goals you want the new sales coaching program to achieve. These objectives should align with the overall sales strategy and business objectives. For example, objectives could include improving sales performance, increasing revenue, enhancing customer satisfaction, or developing specific sales skills. Based on your assessment and defined objectives, identify the specific training needs of your sales team.

The foundation of a stellar sales coaching program begins with a thorough assessment of your team's needs. I engage in open dialogues, performance reviews, and even anonymous surveys to gather insights into where they feel confident and where they see room for growth. This isn't just about identifying weaknesses; it's about understanding the aspirations, learning styles, and unique challenges of each team member. Armed with this knowledge, I can tailor a coaching program that's not only effective but also personally resonant.

Develop a customized sales coaching program that addresses the identified training needs of your sales team. Consider incorporating a mix of training methods such as workshops, role-playing exercises, one-on-one coaching sessions, online courses, and sales simulations. The program should be interactive, engaging, and relevant to the day-to-day challenges faced by your sales team. Ensure that the sales coaching program is led by experienced coaches or trainers who have a deep understanding of sales methodologies, best practices, and industry trends. These coaches should be able to provide valuable insights, feedback, and guidance to sales team members to help them improve their performance.

With a clear understanding of my team's needs, I design a coaching framework that's structured yet flexible, allowing for personalized coaching paths. This framework includes setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, establishing regular coaching sessions, and incorporating a variety of learning methods to cater to different preferences. It's about creating a roadmap for success that's clear, actionable, and aligned with our overall sales objectives.

Feedback is the lifeblood of any coaching program. I ensure that feedback is timely, constructive, and delivered in a way that empowers rather than discourages. This involves highlighting strengths, acknowledging progress, and addressing areas for improvement with clear, actionable advice. Effective feedback fosters a culture of openness and continuous improvement, encouraging reps to strive for excellence and see challenges as opportunities to grow.

Implement a structure for ongoing support and feedback to reinforce the learning from the sales coaching program. This could include regular check-ins with coaches, opportunities for additional training or skill development, access to resources and tools, and a supportive team environment.Establish key performance indicators (KPIs) to measure the effectiveness of the new sales coaching program. Track metrics such as sales performance, conversion rates, deal size, customer satisfaction, and sales team engagement. Use this data to evaluate the impact of the program and make adjustments as needed.

A coaching program is only as good as the support it provides. I make myself available for one-on-one sessions, offer additional resources for self-learning, and encourage peer mentoring within the team. It's about creating an environment where sales reps feel supported, valued, and motivated to apply what they've learned. By investing in their success, we not only boost individual performance but also strengthen the team as a whole, driving our collective success