What do you do if your sales pitch isn't connecting with potential customers?

1 Assess the situation

The first thing you need to do when your sales pitch isn't connecting is to assess the situation and identify the problem. Is it your delivery, your content, your timing, or your audience? Maybe you're talking too fast, too slow, too much, or too little. Maybe your pitch is too generic, too technical, too boring, or too aggressive. Maybe you're pitching at the wrong time, in the wrong place, or to the wrong person. Whatever the problem is, you need to figure it out quickly and be ready to adapt.

3 Ask open-ended questions and listen actively

One of the best ways to connect with potential customers is to ask open-ended questions and listen actively to their answers. Open-ended questions are those that invite more than a yes or no response, such as "What are your main challenges?" or "How do you measure success?" By asking these questions, you show that you're interested in their situation, that you're curious about their goals, and that you're willing to learn from them. By listening actively, you show that you're attentive, that you're respectful, and that you're ready to offer solutions.

4 Provide value and benefits

Another way to connect with potential customers is to provide value and benefits that are relevant to their situation. Value is what your product or service can do for them, and benefits are how it can improve their lives. For example, if you're selling a software that automates tasks, the value is that it saves time and money, and the benefits are that it reduces errors, increases productivity, and enhances satisfaction. To provide value and benefits, you need to understand your audience's pain points, goals, and motivations, and tailor your pitch accordingly.

5 Follow up and seek feedback

The last thing you need to do when your sales pitch isn't connecting is to follow up and seek feedback. Following up is important because it shows that you're committed, that you're reliable, and that you're eager to close the deal. You can follow up by sending a thank-you email, a reminder message, a proposal document, or a testimonial video. Seeking feedback is important because it shows that you're humble, that you're open to improvement, and that you're willing to learn from your mistakes. You can seek feedback by asking for a rating, a review, a suggestion, or a referral.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?