What do you do if industry leaders in brand strategy are not responding to your outreach?

Reaching out to industry leaders in brand strategy can be a daunting task, especially when you're met with silence. It's a common situation that can leave you feeling stuck, but it's important to remember that there are always steps you can take to improve your outreach strategy and continue building your network. In this article, you'll discover what to do when your attempts to connect with top brand strategists aren't yielding the responses you're hoping for.

1 Assess Outreach

Your outreach efforts might not be getting the desired response for a variety of reasons. It's crucial to assess your current strategy critically. Are your messages personalized and providing value to the recipient? Have you done enough research on the leaders you're reaching out to? Sometimes, it's not about what you are saying, but how and when you are saying it. Reflect on the timing of your communication, the platform you're using, and whether you're clearly communicating the mutual benefit of the connection.

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Jonathan Hoffsuemmer

Marketing Exec | Author (Message Market Fit)
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Silence forces you to assess your outreach. Are you targeting the right people, or wasting time on the unreachable? Is your message clear and compelling? Does it emphasize the value you offer? Persistence is key, but don't become spammy. Reassess your strategy with each follow-up – tailor emails, change platforms, get creative to stand out.

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2 Refine Message

If industry leaders aren't responding, take a closer look at your messaging. Your initial outreach should be concise, personalized, and relevant to the recipient's interests and expertise. Avoid generic templates that make your message feel impersonal. Instead, demonstrate that you've engaged with their work by mentioning specific details that resonated with you. This shows genuine interest and increases the likelihood of a response.

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Dr. Dianne Tsen (曾小轩)

Top Brand Strategy Voice | Top Personal Branding Voice | GRI Certified Sustainability Professional | Corporate Trainer | Image & Etiquette Professional (AICI CIP) | NLP Practitioner | Author |
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Consider that perhaps the message has not been curated effectively. Explore how others are doing it in the same industry and learn front their wins and mistakes. Decide on a definite audience. Decide also who are not value do time to reach, and focus your finances and efforts on your true target group.

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3 Expand Network

While it's beneficial to connect with top strategists, don't overlook the power of a broader network. Engage with professionals at various levels within the industry. By building relationships with emerging talent and mid-level professionals, you create a network that can offer diverse insights and may also have connections to industry leaders. These relationships are often more accessible and can lead to opportunities that you might not have anticipated.

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4 Leverage Content

Creating and sharing valuable content can attract the attention of industry leaders. By contributing thoughtful articles, insightful comments on relevant discussions, or even sharing original research, you establish yourself as a knowledgeable professional in the field. This approach can lead to organic engagement from leaders who recognize your expertise and are more likely to respond to someone they view as a peer or thought leader.

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5 Follow Up

Persistence is key in networking. If you haven't received a response, don't be afraid to follow up. However, your follow-up should be respectful of their time and attention. Offer additional insights or ask a new question that might pique their interest. Sometimes, messages can be overlooked or forgotten, so a gentle reminder can place you back on their radar without coming across as pushy.

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6 Diversify Tactics

Lastly, consider diversifying your outreach tactics. Attend industry events, join professional groups, or participate in online forums where brand strategists are active. These platforms offer alternative ways to connect and can provide opportunities for face-to-face interaction or group discussions. By being present in various settings, you increase your visibility and the chances of getting noticed by industry leaders.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rocktim Acharya

Brand Strategist | Designer | Helping SMBs Scale Faster With Strategic Branding
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If industry leaders in brand strategy are giving you the silent treatment, it's time to get creative! Personalize your approach, butter them up with compliments, and maybe even bribe them with virtual cupcakes. If all else fails, resort to carrier pigeons – those birds have a knack for getting attention! Keep trying, stay persistent, and remember, a little humor never hurts!

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What do you do if industry leaders in brand strategy are not responding to your outreach?

1

2

3

4

5

6

7

1 Assess Outreach

2 Refine Message

3 Expand Network

4 Leverage Content

5 Follow Up

6 Diversify Tactics

7 Here’s what else to consider

Brand Strategy

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What do you do if industry leaders in brand strategy are not responding to your outreach?

1

2

3

4

5

6

7

1 Assess Outreach

2 Refine Message

3 Expand Network

4 Leverage Content

5 Follow Up

6 Diversify Tactics

7 Here’s what else to consider

Brand Strategy

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