What is the difference between transactional and transformational communication models?

1 Transactional communication

Transactional communication is a linear and exchange-based model, where the sender and the receiver take turns to send and receive messages. The main goal of transactional communication is to exchange information, facts, opinions, or requests. Transactional communication is often used in situations where clarity, accuracy, and efficiency are important, such as giving instructions, reporting progress, or requesting feedback. However, transactional communication can also have some limitations, such as lack of feedback, misunderstanding, or noise.

2 Transformational communication

Transformational communication is a circular and relational model, where the sender and the receiver interact and influence each other continuously. The main goal of transformational communication is to create shared meaning, values, and vision. Transformational communication is often used in situations where collaboration, innovation, and change are important, such as inspiring teams, solving problems, or leading change. However, transformational communication can also have some challenges, such as complexity, ambiguity, or resistance.

3 How to choose the right model

As a program manager, you need to be able to select an appropriate communication model for different situations and audiences. This is not a straightforward task, but you should consider the purpose of the message, the context of the situation, the desired outcome of the communication, and the characteristics of the audience when making your decision. Doing so will enable you to construct a communication model that meets your requirements and objectives.

4 How to switch between models

Sometimes, you may need to change between transactional and transformational communication models within the same program or project. For example, you may need to use transactional communication to set expectations and deliverables, and then use transformational communication to motivate and empower your teams. To do this effectively, you must be aware of your own communication style and preferences and be attentive to the cues and feedback from your communication partners. Additionally, you must be flexible and adaptable to the changing needs and dynamics of the program or project. By switching between models strategically, you can improve your communication effectiveness and impact.

5 How to improve your communication skills

As a program manager, communication is a skill that can be learned and improved with practice and feedback. To do so, seek feedback from stakeholders, teams, and peers to understand your strengths and areas for improvement. Learn from other program managers and communication experts to use different communication models and techniques effectively. Experiment with different communication methods and tools to determine which channels, formats, and media work best for different situations and audiences. Ultimately, by improving your communication skills, you can increase your program management success and satisfaction.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?