What are the best ways to maintain customer interest after a sales presentation?

I'll say what you're selling better be interesting to your customer in some way. Follow up by answering any questions from the presentation and include easy-to-understand data points to help sway your customer's decision. Further, hammer home why the customer needs what you're selling and quantify the potential. I've found it helpful to include examples of success with other customers and how what you're selling has benefitted them (in a broad sense).

One should not follow-up after the presentation, but actually in the presentation. Especially if the decision maker is on the presentation, address that person directly. On a scale from 1-10, from what you've seen today, how little or how much does this address your problem? If the answer is 10, secure the deal right there, if it's anything below that: What's missing for a 10? With that information you can better structure what ever you're saying or presenting as a next step.

Directly link your presentation to a business opportunity or a customer need at the end of the presentation and a clear request of a follow up meeting/call to discuss the details of the solution provided to a customer need. Asking for follow-up comments is mandatory in keeping your opportunity alive specially when you're creating an opportunity or opening a new door.

Indeed follow-up is one of the most important steps as this forms the base for the entire relationship to get built on, the followup mail should not only mention the points discussed during the sales ppt but also should again harp on the services and solutions bought on the table, it should additionally state the next steps of the project and give clear guidelines on how the entire onbording journey for the partner would look like and ensuring the key stakeholders are introduced. The followup mail would again provide a platform to share the advantages and pluses that you can offer to them giving more weightage to your content.

Key is understand the supply chain of customer, decision matrix , stay close to all the department - operation, Sales, SCM, Finance, Warehouse. Understand the customer industry trend and future opportunities, challenges and build a solution around the future opportunities by involving all the stake holder from your company. Remember 1person cannot win the multibillion business. you need Top to bottom team support to win. Don't focus on making money , keep you focus how you can save money for customers and value proposition you bringing in the discussion and project. always connected with your customer.

In addition, a clear call to action in your follow-up helps maintain momentum in the sales process, guiding the customer toward the next steps seamlessly.

Following up with a revised proposal to better suit their needs in response to new information communicated during the meeting. Directly cover any concerns or questions raised in the meeting and double-down on any items you felt might not have been addressed to your team's full potential during the meeting. Doing so demonstrates your enthusiasm for the collaboration and sets a precedent for how engaged/responsive you would be as their future partner.

There are few steps that I would take: 1. About an hour after the call send a follow up email with key points discussed, open questions and next steps (could be a call or an introduction) - its not just about a prompt follow up but something that is clear and actionable 2. Follow up with relevant content on discussed pain points but also bring up other issues or insights from other customers 3. Offer to facilitate a call with a current customer with a similar profile to help enable them The key point through the follow ups is to show the customer that you understand and care about them and see them as more than an opportunity.

I usually send a personalized follow-up email or message thanking the customer for their time during the presentation. In the same message, I present a customized solution based on the discussions we had during the presentation. In these discussions, I gathered information concerning his needs so I could talk about what is IMPORTANT TO THEM not about what I think is important to them. We have to remember that customers are not looking for a product or service, they are looking for a solution to their problems.

Timely follow-up (next 48 hours). Reflect back to what the client spoke of during the discussion (what and why). Be 'specific'. Ask another relevant question to gain a better understanding of the challenge/issue. Be humble as you client knows more about their problem that you do. Can you meet up / talk to help build rapport/trust? What do you believe is the next action to be taken?

Tailor your presentation to their specific vertical industry and talk in their terms, outcomes and language. Use case studies to build credibility with your prospect. And the number one piece of advice do not start off with 10 slides of how great you are or your company is and mumbo jumbo market-texture type stuff. You will lose them before you even start and will not get a chance to impress never mind follow up. :)

It also provides value to the products and clarity on the services we offer, without forgetting the benefits over the competition.

Education is key , always taking care of not to overwhelm them. Sharing similar experiences from the same region would be beneficial to benchmark (public information only ) which may correlate to current customer environment. Define a local champion to drive adoption and focus on continuous education of stakeholders

Yes, you can combine it with the part in 1. “Follow up promptly”. Every regularly contact with an expertise, a case study, testimony etc. A good way to keep the interest high.

This should be included in your followup email. It's exhausting for customer after sales presentation given there's so much new information. They might not have time to recap for themselves right after the meeting and details just fade away as time goes. It helps to refresh their memory if relevant information are sent in the follow up email

Providing relevant content tailored to the customer’s needs and interests helps keep them engaged and informed. Share case studies, whitepapers, or articles that address their specific challenges or industry trends. By offering valuable information, you not only reinforce your expertise but also keep the potential customer thinking about your solutions and how they can benefit their business.

It gives the service provider an opportunity to create a long lasting impression in the client therefore they cannot easily forget it.

Educate your customers about your products and how they will affect their daily workloads or life by using the product that you're selling

A great place to start providing this content is by sending the expanded version of your slide deck to the customer. Just like pitching a business to investors - there should be a presentation deck, and an email deck with more information. Sending this expanded deck to the customer is a simple way for the customer to learn about your product through familiarity and repetition.

It's all about multiple touch points. Customers respond differently to different types of touch points, and your very best presentation may not be the right touch point for some. It can be helpful to provide multiple ways to engage that allow for the customer to keep you top of mind.

In my expereice those that never come off as a hit and run sales persons connect faster with their prospects and convert them into loyal customers. When potential customers see that you are genuinely interested in them as people and not just the sale you become trustable because you connect with them at an emotional level. Seek to connect first and authentically then the sales will look for you and not you chasing them.

I dont know what is the latest statistics about the number of stimuli we are exposed to daily, but it is undeniable that we live in an "attention economy". As such, it is important to maintain contact with prospects and partners. But what kind of contact? A meaningful and "human" engagement is more likely to lead to positive outcome as opposed to a transactional approach to building a customer relationship. There has to be a genuine interest in understanding the needs and pain points of potential customers and also a customised approach to communicating with them.

Absolutely ask your customer how they like to stay in touch. Personalize how you contact someone based on what they prefer, and they won't feel like you're doing too much.

Implementing a proactive and consistent communication strategy is key. Regularly check in with the customer to update them on any relevant information, product developments, or industry trends. This can be done through newsletters, email updates, or even personalized phone calls. Keeping the lines of communication open helps to foster a long-term relationship and ensures the customer feels valued beyond the initial sale.

I can say, do not trust the potential customer if he says "I will give you a call at the right time" - make clear, that you can ask after (for example) 1 week, if you didn't get a response. So he gives his o.k. and you have always a reason for a reminder call.

Create a live feedback tool can be helpful , so whenever customer feels like sharing something, it can go there. Define with stakeholders the periodicity and communication channel which they prefer to stay in touch not to be inconvenient. Give them space to explore

One thing i have found very useful is keeping in constant touch with the customer. Ask for feedback after the presentation and let them share their thoughts about it, this creates room for further interaction and better understanding of the customer and their specific needs. Secondly, let the customer know that they can reach out to you should they need more information or desire further clarity to guide their decision making, this creates room for open communication between the two parties.

I believe staying in touch with a potential customers is or should be your ultimate Focus. Staying in touch can be further referred to as building relationships. Research has proven that, one of the major factors influencing consumer buying behavior is Relationships. Stay close and get related

If potential customers leave you unanswered after your initial presentation, it might be helpful to provide them with more reasons to work with you. These can be more solid and promotional things like a coupon or referral code, a special discount, a bundle offer, etc. Or you can go more informational like telling them about your latest updates, new features/products/services, case studies that include what can be called best practices, industry reports to demonstrate expertise, etc. In short, try to give them something once in a while so that they won't feel just being chased by you. Instead, you'll likely make them feel that you'll bring value to them with what you're about to sell.

I would suggest being honest and creative with your tactics to create urgency. Customers are wise to old ways, and as soon as you say things like, "only three spaces remaining," or "for the next 17 minutes," you raise red flags in the minds of many. I like to make offers time-bound, but realistic.

This is a catch 22 situation, after having given an effective sales pitch and client evincing interest, any sales person worth his salt would want to close and move on. I have seen many a guys at the low end of the spectrum dole out limited time offers and some those at the upper end bringing all their guile into play to take it to closure. Key here is to be subtle, use your skills in keeping Customer engaged, try to understand his reasons for delaying and be with him in the journey of removing bottlenecks. What works best is not to show too much of a desperation but identifying with the client need and resolving points of contention, one at a time. A positive reinforcement at this stage from a common source can prove to be a deal clincher

Some questions to ask yourself about urgency 1. Would I open the email if it were in my inbox? 📧 2. How far down the email would I read? One line? Two lines? The whole thing? 📖 3. Does my sense of urgency feel genuine? Or does it just feel like any other email campaign vying for my attention?👀 4. What have I liked about other email campaigns? On the flipside, what did I dislike? Do I know specifically what I liked or is it just a general feeling? (the more specific, the better)👍 5. Do I know my audience well enough to know how much urgency I need? Do I know when to slow it down when it’s better for a future client or customer?🐌 6. Am I testing the sense of urgency or am I assuming the same feeling will work for my entire audience?🚀

Creating urgency is necessary to get immediate value from the client and just as stated above, never sound too desperate. Make it sound more like it is in his own benefit to take advantage now while creating an atmosphere that the choice is still theirs to make if they are doing it now or later. Then make sure you do a proper follow up.

Urgency is beneficial for you to win a client. Make them feel that they feel valued and always make sure that you provide the exact resolution in a given target time.

The best way to create a sense of urgency without damaging the relationship is to focus on the value and benefits of taking action promptly. You can emphasize the positive outcomes of making a decision, provide compelling reasons for urgency, and offer support in the decision-making process. Additionally, framing the urgency as an opportunity rather than a pressure tactic can help maintain a positive relationship with the customer.

One thing that could help, using FOMO in your sales presentation. FOMO is "Fear Of Missing Out", we all have this; it's when you are afraid of losing something or missing out a chance. You could apply this in your sales presentation by pointing out that this deal has an expiry date and time, or that this offer is for a certain segment of customers exclusively like a certain event or giving the customer the feeling that they are special customers and this offer is just for special or elite customers. Make sure that you keep your word to maintain customers trust.

If the urgency is overdone, you risk looking like a scam. It is important to strike a balance so that your idea that you are selling is legitimate and the timing is genuine.

Ask for timelines and set them with the customer in agreement , asking if there is something that you are able to do to expedite. Use scarcity in an ethical way, like sharing last opportunity pricing, good delas , good bundles for specific customers and connect the urgency with key benefits for them

In my experience, it is extremely critical to make sure you are reaching the business decision makers/owners for that specific project. Proactively and regular touch points with BDMs will bring more queries and/or blockers on the table and also gives clear timelines for the close plan.

Ask who are involved in the process and bring everybody to the table to ensure understanding and aligning , even personalizing the info if necessary. Use influential skills to make the “water boil from the bottom” meaning reaching direct and different levels of connection to the main decision maker.

Adding more people in the cycle helps create the rapport required to close the sales cycle early. Identifying the advocates, gatekeepers, champions, economic buyer early in the process will help plan the next steps easily.

Involving other stakeholders and gatekeepers in the sales process demonstrates a collaborative and inclusive approach. It shows that you value their input and contributions, leading to a more inclusive decision-making process. By actively involving them, you can ensure all concerns are addressed and increase the likelihood of a positive outcome.

Life decisions often involve more than just target client. It helps to include centers of influence that may include adult children, spouse, or trusted friend, gaining agreement and engagement from the client's community. Understanding the important people in a clients social network and including them in the process will help progress follow up attempts in a presentation much more so than just simply targeting one person and make sure your message is correctly understood and internalized by all important decision makers in that specific persons life.

I see this as an opportunity to cultivate confidence in the client. There are wide spectra of resources and influences that can add value to the experience. Just as plants will flourish in fertile soil, so too will clients who know their concerns are heard, met, and addressed.

Recognizing and engaging with all relevant stakeholders is a nuanced approach that requires a thorough understanding of the organizational structure and dynamics. Tailoring your presentations and leveraging customer advocacy can significantly enhance your chances of success in a competitive sales environment. By navigating the complex web of decision-makers, influencers, and gatekeepers, you position yourself as a strategic partner invested in the holistic success of your client's business.

If applicable, explore opportunities to involve key decision-makers in follow-up discussions. Understanding their perspectives and addressing their concerns can expedite the decision-making process. Important to be gentle while involving Senior people and avoid hurting the "EGO"

Involve other decisions makers. Align your VALUE (NOT features and functions of your product) to their business goals and show how you can contribute to their success. Every key decision maker must be content about the relevance of the VALUE you offer to the business. Engage the gatekeepers at lower levels of management. That person who's been with the business for 20 years in that small corner office with no view is likely to be consulted by the top brass for their opinion. If you ignored him/her, you don't have a deal. Network the relationship thoroughly with your value proposition. Earn the right to submit a costed proposal. A sales presentation is just the beginning of the agenda. Also consider the complexity of your solution/service.

One thing i strongly believe in is to perfectly allign your customers need with the values provided by your product and services. When you are able to identify the needs out of your prospect customer, that way you can pitch the solution through your product and services. This way, your customer is interested after they have been pitched, and it leaves an invaluable impact on their decision making and the next time they need a solution for their specific need related to your product/services, you will be the one surely to contact with.

I drive a Toyota Prius with a digital sensor monitoring miles per gallons among other data. One feature allows me to add the average miles per gallon my old Toyota Corolla used. That read out gives me a side by side comparison to let me know how much money I'm saving in fuel compared to my old car. My old Corolla got maybe 25/30, and my Prius gets approx 45/50. I'm updated every time I get in my car of how much money I've saved in fuel. It has not been an insignificant amount and the frequent reminders that I made a wise business decision increases my confidence in Toyota automobiles across the board.

I strongly believe that if you can demonstrate the value of your product,its impact on the customer’s business ,you will nail your sales pitch

I always present how the problem statement can be addressed by my solution and its additional benefits. Presenting the efficiencies the solution brings, its ease of use and implementation, and the support structure are always valuable to customers.

To keep the customer relationship on a good level, it is a must that you demonstrate value and be there for any questions. At the end of the day, the customers are paying your wages and bonuses and not the company you work for.

A prospective client should never ever feel like you are selling them something and at times you as a consultant should look at thr bigger picture and provide context as to how they them selves can find a solution. Even to you as consultants detrement. It is giving when needed and thr opportunitied will come knocking shortly after :)

In my opinion, demonstrating to the client that the impact is positive for their organization is necessary. This is the best way to prove something because facts don't lie. Additionally, taking care of relationships with clients is a guarantee of success.

Tailor your solutions to align with the specific needs and challenges discussed during the presentation. Show how your product or service uniquely addresses their requirements.

I agree on demo or sample or recce (industry specific) , it works wonders for clients to understand the product and get experience they can expect from the product.

I believe it’s all about the takeaway that you leave with your customer. If you’re able to successfully show them where they’re at versus where they want to be; and show them a glide path on how your product or services will get them there. They will more than likely be willing to work with you. Especially if you can get them quickly transitioned into a new product or service.

Few people want to be "sold", understanding human connection, compassion, genuine interest in their interests/concerns will progress sale in a positive manner. Having a deep understanding of human psychology & genuine interest in those you serve will be more successful as compared to just sharing product or presentation details. Hypothetical Example, presenting family "kitchen remodel", is a costly upgrade, while features & materials may be excellent top-notch additions, how they will USE them & what type of feeling they will elicit while helping to solve how a family gathers, cooks together, entertains may be far more valuable. The psychology of the purchase & understanding the WHY is more useful to help close.

Understand that your targets are already being bombarded with sales pitches from other people. Thanks to technology and the ease of availability of algorithms that churn hundreds and thousands of potential customer contacts, no one is doing any research on whether their product is even relevant to the target. In many cases, an unsolicited sales pitch leads to more irritation than interest irrespective of how different or unique the pitch, product or technology is. So before sending put mass mailers, do a little research on your targets. Is there a problem that you can solve? Is your product or service relevant to them? Don't blindly rely on technology. Spend some quality time understanding who your target market is and what they want.

You're not delivering a presentation. You're establishing credibility. You're fostering trust. You're building a relationship. Yes, you need to address a meaningful problem, present a compelling solution and provide clear next steps. But the REAL goal should be to become a trusted partner - someone who is SO KNOWLEDGEABLE and SO PASSIONATE about this shared challenge that of course they'll want to keep talking.

If the customer already confirmed what they will avail and have agreed to the terms and pricing, print out the contract and bring it to them right away. If you can, avoid giving blank forms or links to online forms for the client to fill in, as it will give them a chance to procrastinate on deciding. In fact, if you are offering services that are standard/off-the-shelf, you should already have hard copy enrollment forms on hand during the presentation which you can fill out right then and there once they express interest.

People will always do business with people. Whatever it is you're selling, you should be knowledgeable and able to sell the product, but also extremely likeable and friendly so you can sell yourself. They will remember the person they dealt with who made them feel the most comfortable when they are presented options from all sides.

Consider asking what else a customer needs or wants from their experience in learning about the product. Seeking this advice builds rapport and trust, and it helps customers to be invested in the success of your company or product. Obtaining advice is synonymous with turning the customer into a collaborator on product success.

Try to get an assignment off the meeting. Knowing what you need to do next to move things forward - deeper info, new ideas, pricing adjustments... craft the reason and the pathway to continue.

Ultimately whatever you are selling will have competitors offering similar products or services. Depending on your customer “you” are the most important component in the sale. The product is backed by your knowledge and your willingness to advocate for the client if they need you. That’s a major differentiator.

Knowing your customer’s needs and actively responding to those needs promptly while exceeding expectations. This will build and expand the relationship. Continued valuable service after the sale is key.

Aligning with my peers, my most successful experiences as a seller have stemmed from addressing customer needs. Engaging with customers on a personal level has been pivotal; people are often put off by the sensation of being sold to. Some of my most loyal customers have emerged from fostering value and becoming a trusted advisor they seek out for guidance. The approach of gently leading them through the decision-making process, as opposed to aggressively pushing a product, has made a substantial impact.