What are the best practices for creating an agile content workflow?

1 Define your content strategy

Before you start creating content, you need to have a clear vision of what you want to achieve, who you want to reach, and how you want to measure your success. Your content strategy should align with your business objectives, customer personas, and brand voice. It should also include a content audit, a content calendar, and a content governance framework. These elements will help you plan, prioritize, and manage your content production and distribution.

2 Choose your tools and platforms

To execute your content strategy, you need to have the right tools and platforms that support your agile content workflow. You should look for solutions that allow you to collaborate, communicate, and coordinate with your team members and stakeholders. You should also consider the features and functionalities that enable you to create, edit, review, approve, publish, and update content across different channels and formats. Some examples of tools and platforms that can help you with your agile content workflow are content management systems (CMS), project management software, content collaboration platforms, and analytics tools.

4 Adopt an iterative approach

An agile content workflow is not a linear or static process, but a dynamic and iterative one. You should adopt an approach that allows you to test, learn, and improve your content continuously. You should use data and feedback to evaluate your content performance and identify areas of improvement. You should also be open to change and experimentation, and be ready to adjust your content strategy, tactics, and techniques as needed. An iterative approach will help you optimize your content quality, relevance, and effectiveness.

5 Communicate and collaborate

Communication and collaboration are essential for an agile content workflow. You should communicate and collaborate with your team members and stakeholders throughout the content creation and delivery process. You should use the tools and platforms that you have chosen to share information, ideas, feedback, and updates. You should also have regular meetings, check-ins, and reviews to align your goals, expectations, and progress. Communication and collaboration will help you avoid confusion, conflicts, and delays, and ensure that everyone is on the same page.

6 Review and refine

An agile content workflow is not a one-time or final process, but a continuous and ongoing one. You should review and refine your content workflow regularly to ensure that it is working for you and your organization. You should assess the strengths and weaknesses of your content workflow, and identify the opportunities and challenges that you face. You should also solicit feedback and suggestions from your team members and stakeholders, and implement the changes that will improve your content workflow. Reviewing and refining your content workflow will help you stay agile, efficient, and effective.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?