To sustain your company's culture, you need to maintain and nurture it over time, particularly during times of change, challenge, or crisis. As an executive manager, you have the power and the opportunity to shape and sustain a company's culture that drives results and creates value for your company and your customers. This can be done by communicating and reinforcing your company's vision, mission, and values regularly and consistently, as well as celebrating and sharing successes. Additionally, you should encourage continuous learning and improvement among employees, leaders, and teams while fostering a culture of curiosity, feedback, and experimentation. Recognizing and rewarding employees for their contributions is also essential in creating a culture of appreciation, gratitude, and recognition. Lastly, it is important to build trust among employees, leaders, and stakeholders by creating a culture of openness, honesty, and candor; while also respecting and embracing diversity through a culture of respect, empathy, and belonging.