How do you adjust your targeting strategy to maximize effectiveness?

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Targeting is the process of selecting and reaching the most relevant and profitable customers for your business. It is a key component of any effective marketing strategy, as it helps you optimize your resources, increase your conversions, and improve your customer satisfaction. However, targeting is not a one-time decision; it requires constant monitoring and adjustment to adapt to changing market conditions, customer preferences, and business goals. In this article, you will learn how to adjust your targeting strategy to maximize effectiveness, using four steps: