How can you use online platforms for international sales research?

🌍 Research potential markets using online platforms like World Bank Data, CIA World Factbook, or GlobalEdge to gather data on economic indicators, demographics, culture, trade, and regulations of different countries. 📊 This will help you make informed decisions about your target markets.

- Understand the market and their needs of that particular product - Check demand pull and supply ecosystem - classifies the awareness program and interacts with consumer - Deside Target audience as per geographical, age, gender, and class -Focus and dedicated supply chain management

Although the introduced platforms are very efficient and the easiest way to get basic information, But in order to obtain more accurate information and more details, marketing and data collection in the local marketing method is needed, which can be obtained through people active in the relevant field

TAM is different than your Ideal Customer profile. Your ICP (account/company) is where you find repeatability in selling your product to a specific set of attributes: Industry, size, geo-location, vertical, etc. As you launch your product/service or innovate, your ICP can change so make sure you are doing initial customer research and then vi Stanton monitoring that your target ICP are still aligned.

Doing a good job of after-sales service SaaS sales are complex and don't simply deliver a product once the sale has been completed. In practice, the software needs to be supported and designed, which means that SaaS sales must build lasting customer relationships. to ensure that the project runs smoothly.

I'd be blunt to share that we failed 99 times out of 100 whenever we didn't identify our target markets. So, we started using some Marketplace analysis platforms like LinkedIn, Amazon, eBay, and Alibaba. As they aren’t just markets — they mainly hold some crucial data for expansion and can help us understand the trends and opportunities along with competitor strategies across regions. This has so far helped us in making our business decisions and optimizing products and marketing strategies for international markets. This also encouraged us to refine our existing processes and tailor our approach to diverse cultures and languages. We have no doubts that identifying the target market can increase productivity.

-Identification des plateformes appropriées -Création de votre présence en ligne -Localisation et internationalisation -Optimisation pour le référencement et la visibilité -Gestion logistique et réglementation -Marketing ciblé -Analyse des performances et ajustements

Para identificar los mercados objetivos, es crucial realizar un análisis de mercado. Define claramente tu producto o servicio, luego considera factores demográficos, geográficos, psicográficos y conductuales de tu audiencia potencial. Realizar encuestas, estudios de mercado y analizar la competencia también te proporcionará información valiosa.

The first step to succeed in sales roles is to identify your target markets. Understanding the demographics, culture, and regulations of different countries will help salespeople position their products better and aim to reach the correct target market. This will significantly increase sales numbers, leading the company to success. In today's world, it is relatively easy to pinpoint the right target markets. With the help of digital technology and globalization, salespeople have access to platforms like World Bank Data and Global Edge to conduct their research and identify their target markets. With this information, they can make well-informed decisions regarding their product/service strategies.

Based on my experience, sales require the pro's and con's of the product. You need to know the product and how that product can add value in their life. It does not matter even if your product is very common, the customer will buy from you only if you dont sound desperate on the call. the customer should not feel that you are making money off of it. sell it like you're doing it for the sake of them

This should be done early in the sellers start at a company. It should not take ample time. You should also gather client and prospects stories about the competition and share those as others are comparing your products and services.

1. Enumera a tus competidores directos e indirectos en tu industria. 2.Examina sus sitios web, redes sociales y actividades en línea para comprender su presencia digital. 3. Compara sus productos con los tuyos, identificando fortalezas y debilidades. 4. Analiza sus estrategias de precios y dtos para evaluar cómo se posicionan en el mercado. 5. Investiga reseñas de clientes para entender la percepción pública de sus productos 6. Observa sus estrategias de marketing y publicidad 7. Investiga su capacidad operativa, como logística, distribución y atención al cliente. 8. Realiza un análisis FODA para comprender mejor tu posición frente a ellos. 9. Investiga si están introduciendo nuevas tecnologías. 10.Evalúa su participación en el mercado.

Analyzing competitors is critical you would not like to compete against amazon on price or reach, you would not like to compete against coke in the cola category. Today getting data is not as correctly analyzing it with an impartial lens.

To truly become a product or a service that stands out, you must understand on what field you are playing. Match your competitors and a look ways to exceed and provide more value. (Easier said than done) It is requires to be creative and to work within the copyright laws. There are two ways, be similar to competitors with some better stats (Target, Walmart) Or innovate and become a new type in your market place. The choice is up to you.

Following market selection, the second step involves a thorough analysis of competitors in your chosen target markets. Leverage online platforms like Crunchbase, Owler, or LinkedIn to identify main competitors, understand their offerings, positioning, strengths, and weaknesses. Utilize tools such as SpyFu, SEMrush, or Ahrefs to delve deeper into competitor analysis, revealing keyword rankings, traffic sources, and backlinks. This comprehensive approach helps identify gaps and opportunities in the market, enabling the development of a unique selling proposition. By understanding your competitive landscape, you can strategically position your business and refine your market entry strategy for greater success.

من المهم جدا ان تدرس منافسيك بشكل جيد حتي تسطيع تقديم تجربة لعميلك مليئة بالخبرة والموثوقية وينعكس بالطبع علي العميل رؤية خدمتك منافسة لأي خدمة قد يكون رأها مما يجعله يعلم انك ملم بكل ما يحدث بالسوق وانت تختار له الأفضل لا يوجد شئ مجهول

It’s great to know how your main competitors rank for keywords because you’ll get a clear understanding of their strategy and online presence. You can see if there are blank spots that can be used for your own business.

First create your customer target list as you see it. Secondly, review your competitors customer list. Who are they successful with and whom are they failing? Can you do it better, why? What are they doing well and how can you do it better? You don’t have to recreate the wheel, work harder and smarter than your competitors…

After identifying your target market, use online platforms for competitor analysis in international sales. Monitor competitors on social media, analyze product offerings on e-commerce platforms, and employ digital tools for insights. This approach helps you make informed decisions and refine your strategy. -Social Media Monitoring: Observe competitors' social media activities and customer interactions. -E-commerce Analysis: Scrutinize competitors' products, pricing, and customer feedback on e-commerce platforms. -Digital Tools Utilization: Use online tools like keyword trackers for insights into competitors' digital strategies.

📊 Gain a deep understanding of your customers in your target markets by utilizing online survey platforms like SurveyMonkey, Typeform, or Qualtrics. 📋 Create and distribute surveys to potential or existing customers to gather valuable feedback on their needs, preferences, pain points, and satisfaction. This will help you tailor your sales approach and offerings to better meet their requirements.

You have to let them test your product first : dedicate a budget to letting opinion leaders discover you and create a funnel for immediate feedback . The product line might need adjusted to local needs and tastes or sizes. The sooner you find out how much you need to tweak , the better .

Online surveys are a good start, however, engagement sometimes can drop due to busy lives outside emails. Ask directly to your clients, what can I/we do better next time? What did you like and not like about this process? Asking a client such direct feedback shows you’re confident in what you already have, yet still want to go from good to better, or even better to best!

Using Polls here on LinkedIn has been very easy and powerful for me to quickly collect data points. And it’s also creating potential leads that I then can reach out to and the outreach isn’t ”super cold” because I refer to their previous interaction on my post.

Para comprender a tus clientes, considera: 1. Investigación de mercado 2. Feedback Directo 3. Análisis de datos 4. Segmentación 5. Escucha activa 6. Interacción personal 7. Mapas de empatía Al aplicar estas técnicas, podrás obtener una comprensión más completa de tus clientes, lo que facilitará la adaptación de tus productos o servicios a sus necesidades.

Social Media doesn’t work in reaching out to new customers, make no mistake. They are inundated with blogs, DM’s etc. Relationships are built on communication over listening and hearing the other person on the other end of the phone. If you think this style of communication is redundant, then you need to analyse your sales techniques!

Demander des recommandations écrites comme des références/attestations de capacité 👍 Questionner un futur client avant d’adresser un service pour ne pas perdre de temps et questionner un client lorsqu’il est sous contrat pour rester proactif et ne louper aucune opportunité…voir pire… le perdre car nous ne l’écoutons plus….

I would say this is the area (mentioned above) to spend the most time researching. Understanding your customer, their role, challenges, success metrics and more will help you speak to the potential value of your product or solution. This is a great way to spend your time before AND during the call with your prospects or customers. Question and validate the information you gathered before hand. Ask deeper 2nd layer questions to understand all of their challenges. Prioritize them. Find out the costs of those challenges. The ripple affects. Who else in the organization feels them. The more time spent here the better.

Consider incorporating artificial intelligence tools to analyze customer data, allowing you to identify patterns, trends, and correlations that might not be immediately apparent. Machine learning algorithms can provide deeper insights into customer behavior, helping you predict future trends and preferences. By harnessing the power of AI, you can stay ahead of the curve, personalize your offerings, and create a more seamless and satisfying experience for your customers.

بالفعل يجب ان تكون علي مستوي الحدث العالمي ومتابعة التغييرات دائما مما يسهم في نمو إبداعاتك لعملائك فيما بعد وهذا بالفعل يؤكد علي تجربة جديدة ومختلفة ورائعة لعملائك

Additionally, consider attending industry conferences, webinars, or networking events to connect with professionals and experts in your field. Engaging in these forums provides real-time insights, fosters valuable connections, and allows you to discuss emerging trends with peers. By staying actively involved in your industry community, you gain a firsthand understanding of the dynamics shaping your market, enabling you to make informed decisions and pivot your strategies as needed.

Absolutely critical. All sales are human-to-human transactions and understanding the local market, in the way your customer does, makes them feel heard and understood. It's also important that you demonstrate you've taken the time to understand the challenges they are facing and the nuances of local and regional market forces. I've done business in Europe, US and Asia/Pacific in highly regulated markets (eg pharma, medical devices, digital health) and invested in or supported companies expanding their territories. The first thing the Board will want to understand is - do we understand the trends and currents influencing buying behaviour locally and are they similar to the markets we're already operating in?

Staying informed is key to success. Make it a habit to read local news, subscribe to industry newsletters, and attend meetings organized by local industry associations. These actions provide valuable insights and keep you updated on the latest developments in your area of business.

You can search for specific topics, keywords, countries, regions, or industries. You can also filter, compare, and visualize the data and information according to your needs. Some examples of online databases that offer market research for international sales are Statista, IBISWorld, and Euromonitor.

In my view, leveraging cutting-edge sales software transforms how we track and respond to market trends. By harnessing AI and machine learning, these tools go beyond mere data tracking to provide predictive insights, identifying shifts and potential opportunities with remarkable accuracy. They empower my team with personalized engagement strategies and optimize our sales approach. Moreover, the integration of real-time market analysis and training modules ensures we're always prepared to adapt and thrive, no matter how the market evolves. This isn't just about staying informed; it's about staying consistently ahead.

I suggest utilising social listening tools like Brandwatch or Talkwalker to monitor global conversations about your product or industry is good. These platforms offer sentiment analysis, geographic breakdowns, and trend identification across various languages. Additionally, leverage Google Trends for regional search volume insights and eBay's Marketplace Insights for product demand across countries. Combine these sources with market research reports and international e-commerce platforms' analytics, such as Amazon's Seller Central or Alibaba's data tools, to gain a comprehensive view of international sales trends.

- Recognize that not all potential interest translates to viable buyers. - Initiate by thoroughly understanding your product or service. - Optimize visibility with language-specific keywords. - Extract valuable insights from feedback and reviews. - Remain consistently informed through the latest comprehensive reports for strategic decision-making.

📈 Stay updated on the latest trends that impact your sales performance in your target markets. This will enable you to make proactive adjustments and capitalize on emerging opportunities.

Some great tips here on how to stay up-to-date with trends. My tip: LinkedIn! Participating in industry-specific groups and interacting with thought leaders from your relevant industries, they can provide insider perspectives and emerging trends. Websites like Crunchbase are great for tracking startups and innovative companies, offering a glimpse into future market shifts as well. I am also subscribed to various newsletters through LinkedIn that give me weekly updates on what is happening and where I should be looking.

I would emphasize speak directly to your client or customer. That is where the best information is to move your deal forward. Spent all of your time getting that conversation on the calendar and preparing to have an incredible call.

Check the market trend of international buyers/investors in your city/country, also the trend in that market where you are looking to expand your network. Due to current unstable situation in few countries the choice of investors keep changing. It’s important to keep yourselves up-to date.

I would say that as soon as you have a good enough hypothesis about who your ICP (ideal customer profile) is (this is the most important to focus on at first), you shall just talk with as tens, if not hundreds, of people that fits your ICP💡 Just frame the dialogue around the problem you adressing, and then let them do the talking.

In international sales research, consider cross-cultural nuances. Utilize online forums for cultural insights, adapt marketing strategies based on regional preferences, and stay informed about legal regulations impacting international trade. Cross-Cultural Forums: Gain insights into cultural nuances through online forums. Adapt Marketing Strategies: Tailor strategies to align with regional preferences and cultural diversity. Legal Regulations Awareness: Stay informed about legal regulations impacting international trade for compliance.

I suggest to have direct contact with your clients, once the lead is "warm" it is an option to call the lead and further build rapport. Ofcourse this doesnt apply to every sale space. But on the online markets where there are hundreds of scams. YOU MUST hold a good company with great reputation and outline that.

Always remember that online platforms can serve as conduits to real world interactions. Always approach your potential client with the mindset that you could bump into them at a conference or across a board room table to sign a deal. In addition, you can use such platforms to connect your prospect with other individuals who may live across the world but can add value to the overall interaction. Remember this and to treat international prospects as more than an email address or face on a screen and the long term results will be golden.

Es ist immer besser einen Persönlichen Kontakt zu den Kunden herzustellen und zu pflegen. Ki ist keine Lösung um Kundenbeziehungen zu führen oder zu verbessern.

Developing relationships is critical…who can I call for this, who can I trust on this, who has greater resources than I and is willing to share them… Remain honorable at all times. If you are honorable people will work with you, trust you and share with you.

Language-specific Search Engines: Use region-specific search engines like Baidu (China), Yandex (Russia), or Naver (South Korea) to conduct market research tailored to specific countries. These search engines can provide a more accurate representation of local trends and preferences.

Government reports : Check Government websites related to commerce or trade for official reports. Industry specific reports : Explore industry specific trade organisations for Reports, statistics and trends in industry.