How can you use logic and emotion together for powerful presentations?

2 The STAR framework

The STAR framework is a simple and effective way to tell stories in your presentations, using the elements of situation, task, action, and result. Stories are powerful tools for engaging your audience's emotions, as they create empathy, suspense, and curiosity. They also help you illustrate your points with concrete examples and outcomes, which support your logic and credibility. To use this framework, you need to describe the situation or problem that you or someone else faced, the task or goal that you or they had, the action or solution that you or they implemented, and the result or benefit that you or they achieved. By following this structure, you can craft stories that are clear, concise, and captivating.

3 The AIDA framework

The AIDA framework is a popular model for creating marketing and sales presentations, based on the stages of attention, interest, desire, and action. The goal of this framework is to capture your audience's attention with a catchy hook or headline, generate their interest with relevant facts or benefits, stimulate their desire with emotional triggers or testimonials, and motivate them to action with a clear call or offer. To use this framework, you need to think about what makes your audience curious, what makes them care, what makes them want, and what makes them act. By applying this formula, you can design presentations that are persuasive, attractive, and effective.

4 The SUCCES framework

The SUCCES framework is a modern approach to creating memorable and impactful presentations, based on the concepts of simple, unexpected, concrete, credible, emotional, and stories. The idea behind this framework is to make your message stick in your audience's minds, by using techniques that appeal to their cognitive and emotional processing. To use this framework, you need to simplify your core message and focus on one main idea, surprise your audience with something unexpected or counterintuitive, make your message concrete and tangible with examples and analogies, boost your credibility with facts and sources, evoke emotions with images and emotions, and use stories to bring your message to life. By following these principles, you can create presentations that are memorable, impactful, and sticky.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?