How can you help employees create a personal brand that sets them apart?

Tão importante quanto o que se fala, é saber para quem quer falar. E para definir quem é sua persona, seu público alvo, você precisa ter clareza sobre quem é você, quais soluções você oferece e quem pode se interessar pelos seus serviços.

Using myself as an example, I first posted towards tech leaders and now the focus is career development for leaders. Although most of my experience has been supporting tech leaders, I diversify the content for my followers. You want to speak to the following people: -People who know they have a problem and want a solution that YOU can offer them -People who know they have a problem and are not sure what solution is best that YOU can offer them -People who don't know they have a problem and are not sure what solution is best that YOU can offer Why cater to all 3 groups? Because the people who know they have a problem and know what solution they need may only represent 10% of your audience. This is why most of my content educates.

A recent client of mine, a marketing professional, discovered that her target audience sought "data-driven strategies." By using this phrase in her LinkedIn profile, she attracted relevant job offers and clients. Another success story comes from a software developer who identified the pain point of "efficiency in coding." He showcased his expertise in this area, resulting in job inquiries from tech companies seeking his specific skills. Your personal brand is shaped by understanding your audience's language. Be strategic in your approach, and watch opportunities align with your goals.

Before establishing your personal brand, conduct extensive market research. Identify your intended audience, comprehend their requirements, obstacles, and anticipations.

Knowing exactly who you want to reach is foundational when establishing a personal brand. Clarify the needs, values and objectives of your ideal employers or clients. Learn how they describe their challenges online. This audience understanding allows you to craft messaging and content that uniquely speaks to their priorities, attracting opportunities by showcasing how you can help them succeed.

Uma maneira eficiente de ter uma marca pessoal é ser autêntico. As pessoas aprendem por modelagem e geralmente são a media das cinco pessoas com quem convive. É importante avaliar os relacionamentos que são coerentes com seus objetivos. Ter uma boa marca pessoal está relacionado a sua personalidade, se posicionar ajuda a construir uma autoridade forte, escolher símbolos que lhe represente contribuí para ser lembrado pelos outros como se fosse uma marca única e exclusiva sua.

The provided statement underscores the significance of scrutinizing actual results in relation to expected or desired outcomes. Such a comparison serves as a foundational aspect of performance evaluation and continuous improvement. By identifying discrepancies or gaps between what is actually achieved and what was aimed for, organizations can recognize areas that require intervention or refinement. Furthermore, this analysis can reveal trends and patterns, helping organizations address recurring issues systematically.

Lack of clarity in a job search (or in your career development planning) is more detrimental than a bad resume. - Me The reason is, you can't develop a good personal brand (or compelling resume) if you don't know who you're trying to reach. Call it personal branding, marketing 101, or just good job searching - clarity and focus will provide the foundation you need to resonate in the right places!

Defining a strong value proposition is key to standing out in today's competitive professional landscape. Example: "My core skills in digital marketing have consistently driven double-digit revenue growth for my clients. By leveraging data-driven strategies, I create results that speak for themselves." Example: ''In my role as a project manager, my ability to streamline processes led to a 30% increase in project efficiency, saving both time and resources.'' Crafting a compelling value proposition not only showcases our expertise but also sets us apart in a crowded market. It's the cornerstone of a strong personal brand.

O que te destaca dos demais? Existem várias pessoas fazendo o que você faz, mas não como você faz. Cada um possui um jeito único de ser e de agir. Você precisa identificar o que te difererencia. Minha abordagem única está enraizada na combinação de 18 anos de experiência em Recursos Humanos com minha paixão por impulsionar carreiras e fortalecer negócios. Ao contratar meus serviços, você não apenas obtém acesso a uma consultora com conhecimento do mercado, mas também a alguém que se compromete a conectar talentos a oportunidades que se alinham. Busco atender às necessidades individuais de cada cliente, garantindo que alcancem seus objetivos profissionais de maneira eficaz e gratificante.

Your brand is essentially a combination of your reputation and the rewards of what makes you uniquely you. Yes, I am an executive career coach but what makes me unique is I am a former executive recruiter, I consult leaders who were laid off, I am a former facilitator of the US Department of State, and an outreach leader supporting 30+ causes in my spare time. Fun fact: I have a twin that lives in Texas. There are TONS of people who do what I do. Just as there are plenty of people who do the same thing but what makes you unique is your value proposition. What do people say when you're not in the room? What are the top 3 things that comes to mind when your colleagues think of you?

Emphasize the qualities that make you unique in the market. This could be your distinctive approach, a specific area of expertise, or a unique combination of skills and experiences.

After identifying your audience, clearly articulate your value proposition - the unique value you provide them. Highlight your most relevant strengths, skills and achievements. Explain how you solve key challenges better than alternatives. Your proposition should compellingly convey your distinct expertise, credibility and personality. A strong value proposition attracts the right opportunities.

This is something I have struggled with a lot. It's often difficult to be clear on what you want to provide. What helped me with this is using a simple sentence structure such: I help (CUSTOMER) TO (SOLVE PROBLEM) by (YOUR SOLUTION). So for me it would read: I help top talents to land top remote jobs by coaching and matching them with top companies.

Your value proposition lies at the intersection of your greatest strengths, and how you use them to solve employer's problems, or to help an employer achieve their goals. Your competitive differentiation is what makes you unique from other people going for the same roles as you seek.

Você já deve ter ouvido o ditado que "Quem não é visto, não é lembrado!". Cuide da sua vitrine profissional que é o seu perfil no LinkedIn: tenha seus dados atualizados, suas experiências bem descritas, destaque suas conquistas, mostre quão interessante você é. A depender da sua área, tenha um portifólio para apresentar, caso seja necessário.

The facts are in: if you post everyday on #LinkedIn, you are already in the top 1%. This platform thrives on educational, motivational, and relevant content. You can use the creator mode to offer audio events, and livestreams, create newsletters, and more! You can also use the featured section to promote your website, your blog, or other social media and content. Your online presence ought to offer continuity, impact, influence, and innovative takes on a variety of ideas.

Establish a professional website that serves as the cornerstone of your online presence. Your website should be user-friendly, showcasing your skills, achievements, and insights.

I still see that lots of professionals are not benefiting from the advantages we have nowadays with tools such as LinkedIn. 🤓 Building your personal brand through online presence has never been easier. Yet it definitely requires putting yourself out there, and that means putting yourself in a vulnerable spot as it opens you to critique of others. Yet if you realize that only max 5% of people out there are creators it put things in perspective. I always advise to start small but to do it consistently. Focus on the topics that professionally are relevant to you and your audience and also show yourself as a human being. ❤️

LinkedIn is the place to be! The #1 way recruiters hire is using LinkedIn Recruiter. I argue that LinkedIn is more important than your resume. It's a living website that operates 24x7 and recruiters are using it to find you! Detail is CRITICAL! Check dates, spelling, verb tenses, and make sure you have the VERY BEST keywords on your LinkedIn profile. This is your stance to stand out. A recruiter doesn't want to read a job description. They want to hear about the legacy you have left at other organizations so they can think how you can help theirs!

If creating your online presence would be easy, more people would be using LinkedIn more often. I am more in favour of defining what feels right for you and committing to follow the plan for a certain period of time. After that period, you can evaluate what it mean for you and define the commitment for the next few months.

To create your online presence you want to use: - good visuals - consistent colours and fonts - and simple layouts. A linkedin page is often enough to start developing your personal brand. Once you are more established you can have your own website to capture leads and grow your newsletter. But remember to keep things extremely simple. The simpler, the better.

Before diving into LinkedIn, define your intention. Ask yourself: Why am I here? What are my aspirations? This clarity aligns your actions with your goals, ensuring focus and drive. Remember, setting intention isn't just once; it's ongoing, adjusting as you evolve and keep on engaging and creating content. Whether daily or monthly, revisit your intent. Techniques like journaling can assist in this. Sharing with peers can also keep you on track. A well-set intention is a potent tool for crafting your desired LinkedIn presence.

Building a personal brand as an employee with an online presence can enhance professional reputation and open up opportunities. One should be able to define their brand identity by uniquely demonstrating one’s own skills, passions, and areas of expertise. It’s important to develop and share out content to demonstrates one’s own talents on professional platforms like LinkedIn, and similar. Consistency and authenticity are key and overcoming the discomfort of building a personal brand is critical for achieving online presence as a professional.

Como provar que você sabe tudo o que diz que sabe? Através da criação de conteúdos. Pode ser post, newsletter, blog, artigo, vídeo... O formato é o que menos importa. O destaque deve ser o conteúdo. Compartilhar seu conhecimento com conteúdos é um passo essencial na construção da sua marca pessoal. Seu conteúdo deve ser informativo, útil e deve mostrar sua personalidade, para criar uma conexão genuína com seu público.

Many of us who create content can run out of ideas. Here is a quick hack for knowing what to share: look at your everyday life. Some of my best content came from life lessons, insightful questions, or even painful experiences that shared with my community they can relate to. Yes, share informative and valuable content but don't discount your life experiences and share the lessons you learned along the way. People want an authentic, aligned, and accessible leader who advocates for relevant solutions that keep the conversation going.

Consistently publishing original, value-driven content spotlights your knowledge and strengths. Writing articles, creating videos, or curating relevant news builds your reputation as an industry insider. Choose topics that help your audience, while allowing your personality to shine through. Share across multiple platforms to expand reach. Strategic content marketing cements you as a thought leader.

One important element to creating a personal brand is CONTENT CREATION. But most times people rarely pay attention to this. By now, we all know there are no silent experts, if you claim to be good at something then you must constantly talk about it. Content creation is that key ingredient that would set you apart as an authority in your niche. Creating content provides you an avenue to showcase your skills and expertise. To excel as a content creator you must be: - Authentic (find your own style and be unique) - Consistent (in the game of content creation it’s consistency over intensity, you must continually show up to stay on top of people’s mind) - Innovative (always find new and interesting way to showcase your expertise to people)

As a company helping employees to develop their personal brand, I think it is important to connect employer branding in the process and take advantages of all that comes when you work for a well-known employer. And, to achieve that, every employee can be a huge part of the strategy telling more about their experiences, knowledge, and creating different online communities. I also would develop a content training for everyone that wants to be an expert, so they have total support to evolve as microinfluencers within their networks.

LinkedIn is the BEST place to establish yourself as a thought leader in your industry. You don't even have to create your own content if that's not your jam. Research articles that have been posted on LinkedIn that are relevant to your field. Re-post and share with your comments. This helps you build your credibility and keeps you at the top of people's minds!

When using LinkedIn, clarity about who you are and your aspirations is paramount. Your profile shouldn’t just list achievements; it should echo your brand, skills, and passions. Be genuine and consistent in posts and interactions, highlighting your professional attributes and unique qualities. Incorporating these insights, I refined my LinkedIn profile with a captivating headline, summary, and experience. Prioritizing relevant keywords elevated my search visibility. My shared content and active engagement amplified my brand's authenticity and reach. As a result, I not only broadened my network but positioned myself as a trusted voice in my domain.

Se você tem um dom, você deve comunicar esse dom para as pessoas. Só assim você poderá utilizá-lo para ajudar os outros. A melhor forma de comunicar o seu dom ao mercado é produzindo conteúdos, contando suas experiências, falando do seu dia a dia, se posicionando... assim poderá tornar-se referência no assunto.

Ter um networking ativo vai muito além do botão conectar, é preciso interagir com as pessoas. Converse com as pessoas da sua área de interesse, forneça insights nas publicações dos seus colegas, interaja ativamente. Além de se mostrar visível, validará seu conhecimento e fortalecerá a confiança sobre você.

Your network is your treasure 👑. In my business all the greatest things in form of clients, assignments, projects etc. came from my network and networking. Keep in mind that networing is about building relationships and it is a long term game. So do not wait until you need to ask for help, be early so you can first help others before you will call on favours. Be genuine, kind and respectful when reaching out to others, especially to strangers. At the same time I also learned that sometimes all you need to do is ASK. Do not overthink it and let others judge if they want to connect with you or not.

After supporting 300+ job seekers, here's what I know: many of them know how to accumulate connections but it is rare they know how to nuture them. You want to be sure you are providing value to the connections you are obtaining. Also, you can share articles, you can find commonalities from their profile, and even ask them to share their experiences. People enjoy talking about themselves so let them. Up to 80% of the job seekers I support find their jobs through networking (mostly on LinkedIn). Let's use this valuable platform of nearly 1 billion people to land a lifetime of success!

Unlike other social media, LinkedIn is the one place where more is more. You never know where past connections are now whether you know them through church, hobbies, previous employers, etc. Plus you don't know who your network has in theirs. Everyone should have at least 500+ connections of people you know. LinkedIn is a POWERFUL search engine. You can use it to see who works at companies you are interested in. Plus once you are connected to people you can see how is in THEIR network to ask for referrals and recommendations!!!!!

It’s important to engage in timely and relevant conversations to ensure one is continuing to build connections with individuals who are paving the way in industry trends. It’s important to connect with said subject matter experts to build relationships of life long learning, share ideas, and to advocate on behalf of one another. This level of network building can become an investment in and of itself that ultimately returns greater gains.

On platforms like LinkedIn, it's essential to celebrate and share your achievements. When detailing successes, be clear, honest, and genuine about the specifics, your inspirations, contributions of your network and their impact. Always show gratitude to those who've supported or contributed to your journey. An authentic acknowledgment can be as simple as appreciating a productive meeting or attending a pivotal event. Tag and thank those who made these moments possible. Celebrate others. Many of my popular posts applaud others' achievements or celebrate collaborations I'm proud of. Like the story of an individual who transitioned from catering to a significant role in tech, inspiring many in the process.

Se você olhar seus contatos no seu celular ou nas suas redes sociais, certamente encontrará centenas de pessoas.Mas dessas pessoas, qual delas você considera uma conexão verdadeira e interessante? O que importa é se a sua rede é verdadeira e interessante. Não esqueça de se posicionar com os colegas, de forma humilde e com respeito.

To build your network you have three key important steps. First is posting. You want to post insights and ideas on a daily basis. Second is commenting. Engage with people at all levels and build connections. Do not DM blindly. Build the connections inside the DM. Then once the connection is more established you can take it to the next level within the DM and then offline. Follow this to build multiple meaningful connections.

Look at how you can gain opportunities to provide your expertise, including public speaking, being a guest facilitator at a higher education provider, or offering an appropriate professional development workshop to a business.

To establish your self as an Authority in your niche, you must learn not to work in SILOS. Linkedin is a community that brings together different professionals with different expertise. In your journey to building your personal brand you must pay key attention to networking. You need to always find ways to collaborate with other industry leaders in your niche, this would further give you the visibility and credibility you need to grow your brand.

Dê um passo para trás e analise se você está transmitindo a mensagem que gostaria. Converse com algumas pessoas e peça feedback sobre a forma como se comunica. Aperfeiçoe o que for necessário para ter uma marca pessoal atrativa e condizente com você.

Revision is the key. Since childhood, one thing that kind of sticks is that we are always contemplating the answers which we could have given better in an exam if we had more time to reread and rewrite. Guess what, even if your school didn't allow it, life fortunately does. You should always take a good day or two off from whatever online profile / content you created and then revisit them freshly. Most likely, you will immediately find areas of improvement that can be edited right away. If not, then you can just take a note of what could be done better and implement it in your next outing. Rinse and repeat. This will surely help improve the messages of the brand image you are trying to build.

Updating your online brand on linkedin is key! Its helps in many ways including : 1. You can be easily found on Linkedin through keyword searches by Recruiters and others looking to connect with people like you 2. Your bio and profile speaks about you, the value you bring and skills and experience you have. 3. Your content is shared and voice heard 4. Meaningful relationships are built by commonalities and connection 5. You can share your recommendations enhancing your brand 6. Knowledge is gained There are more but your Linkedin voice and brand will support you in your job search, learning and development networking and making meaningful connections. So take a look at your Linkedin profile, how can you improve it?

Uma estratégia interessante de revisar a sua marca pessoal, é aplicar uma pesquisa com algumas pessoas para entender como elas estão te enxergando. Você vai obter resultados incríveis. Se você costuma utilizar o LinkedIn, acompanhe as ferramentas de análise. Elas são interessantes para entender como a rede está lhe encontrando.

You want your personal to always stay up to date. Regularly add your new milestones. Add client and peer testimonials to continue to build and boost your personal brand. A personal brand that is not updated shows that you are static as an individual. Successful people are in motion. You want to appear successful. So update and show motion.

The only rule to live by: Authenticity is key. Don't pressure employees into posting - empower them with the benefits and let them decide. Here's the plan: - Define your ideal audience - Select topics that ignite your passion - Craft a posting strategy that suits you - Dive in and start sharing!

I agree with many of the things said but most and foremost it has to be authentic. Trying to be someone you are not won’t work. Also don’t force employees to post or be active if they don’t want to. Whilst I fully believe the impact of your personal brand can be incredible, I don’t believe in forcing people to post or be active. Explain the benefits for them and for the business and let them decide for themselves. With that said: - Define the audience you want to reach -Choose topics that you are interesting in and have knowledge and experiences to share about - Build a plan, how often can you post? What format do you feel comfortable with? - Just post! :)

The practical basics: 1. Consider LinkedIn Marketing classes - Ask your social media team to organize these classes. Start with once in 2 weeks / a month. Cover the basics of LinkedIn, help them understand what their objective is. Give them regular tips. 2. Above all, a lot of employers will have this question - why do we have to invest so much time on their personal brand? Imagine the branding your company will benefit from even if one employee with a good personal brand decides to talk about it. 3. Employee advocacy is for the win here. But remember, you can never force them to post anything about the company. It should never be a mandate.

1. Organize workshops or training sessions on personal branding. Provide employees with the knowledge and tools they need to get started. 2. Encourage employees to reflect on their strengths, values, and professional goals. Help them identify what makes them unique. 3. Help them identify their target audience or professional network. Who are they trying to reach or influence with their personal brand? 4. Emphasize the importance of consistency in personal branding. The messaging, tone, and style should be coherent across all platforms and content. 5. Help employees develop their public speaking and presentation skills. This can enhance their visibility and reputation in the industry.

Great inputs, but I would add Encourage Self-Discovery. Why is it important? I would say that it is even essential to consider before building your own brand. HR people should support and encourage employees to reflect on their strengths, values, passions, and unique skills. Help them identify their long-term career goals and how their personal brand aligns with those goals.

You can follow these simple tips; - Identify your target audience. - Define your value proposition. - Create your online presence. - Share your content and insights. - Build your network and reputation. - Review and update your personal brand.

Your personal brand is really difficult to bring out yourself - sometimes we are too close to our strengths to see them objectively. Doing a reach 360 assessment can also help in articulating your brand as you bring in the perspectives of others.

I would recommend reading 'From Classroom to Career' by Shirley Morrison. Although it's aimed at those entering the workforce, its principles work for those already well-established in their careers. I use the book for reference and with those that I am coaching.

I often see that people in back-office roles in large companies are worried about posting and unclear how to position themselves for what target market. This is where the concept of thought leadership is really helpful. The question they can ask "how can I be seen as a leader in my field [....Supply Chain, Finance, Compliance..] and how can I help people by sharing my ideas?

Very often it's about employees not knowing where to start. Never taking that first step is what has killed more strong personal brands than anything. So, if you have employees who you think are on the edge and thinking about building their personal brand, why not help them take the first step? Write a collaborative article with them, interview them for the company blog, and help them present at a company gathering or a meetup. Going from that first step to a strong personal brand will take A LOT of work, but taking that first step can seem more daunting than all the work that will follow that is necessary to build a strong personal brand.