How can you export and compress social media videos without losing quality?

While exporting videos for social media platforms we make sure to maintain HD quality of the video. Choosing right format is necassary .mp4 and .mov formats widely used by editors. If the size of video become too much big then we use Handbreak software to lesser the size of video without losing quality of videos.

H.264 MP4 , 1920x1080 @25/30fps, with a bitrate of 10 or above. Job done! A lot of other formats are out there (keep your eyes out for H.265 - great quality, but highly compressed - needs a bit of processor grunt to play smoothly) but the H.264 codec for MP4 works across all Mac/PC/handheld devices, and is hard to beat!

When diving into video compression, the initial key is selecting the optimal format for your platform. Each social media site has its preferences, so a little research is paramount. While MP4 generally reigns supreme for its quality and compression. Most softwares will also accept it. 🤔 Insights: In my opinion, MP4 takes the lead for social media, offering a solid blend of quality and compression. However, for more intricate projects with extended footage, video mapping, or immersive content, MOV emerges as a strong contender. Yet, practicality often nudges towards MP4 in the end. Navigate the realm of video formats intelligently—choose wisely, captivate your audience.

MP4 is the protocol of choice for 90% of all applications for video in this day and age. That could change in the future depending on Apple and Adobe. LOl. MOV is still used in some applications. Always check the platform requirements for any Social Media or Streaming platform for up loads. That will dictate the protocol used. AVI is a deprecated video compression protocol. WMV is deprecated video compression protocol.

In my view, the sweet spot for Social Media Video on Demand (VOD) lies in the realms of 1080p or 4K. The visual feast they offer ensures an immersive experience that captivates audiences. When it comes to concise content, I find the magic in 1920x1080, delivering optimal clarity without overwhelming file sizes. For streaming, particularly in my region (LATAM), I lean towards a practical approach—720p. The choice is rooted in connectivity considerations, ensuring a smooth streaming experience for viewers. It's not just about pixels; it's about delivering content that resonates seamlessly with the audience.

Follow the rule "Best in Best out". Your upload capability is going to be dictated by the platform's max parameters and your locations connectivity. Its that simple. Trying to upload a 4K video is not an option. Those files are just too large to consider uploading and totally will not matter in the final because what ever you upload is going to be re-encoded by the platform for streaming purposes. Use 1080P 30fps or drop frame. Its that simple.

VOD (Video on Demand): Aim for a minimum video bitrate of 5,000 kbps and a minimum audio bitrate of 128 kbps for impactful social media videos. Short Videos: While there's no specified limit, a suggested bitrate of 8 megabits per second enhances the allure of 1080p short videos. Streaming: Optimal video bitrate for streaming hovers around 256 kbps, accompanied by a frame rate of 30fps in 2022. It should be higher soon. The next stride involves purposeful reduction. Lowering the bitrate (data consumed per second) and trimming the duration make the video more social media-friendly. 🎥 My Suggested Approach: Experiment with settings, preview diligently, and find the right balance. I lean towards an 8 Mbps bitrate for HD videos.

Don't experiment. Same answer as above. The length of videos for social media content are typically short simply because the attention span of viewers online is very short. Check your "drop off" analytics on the platform you are using and it will dictate to you the length of the video. The question becomes one of... is my information good enough or interesting enough to command viewership beyond 30 seconds or 2 minutes or whatever. Optimize your play length to your viewers viewing habits in order to deliver the message. Beyond that, again Follow the rule "Best in Best out". Your upload capability is going to be dictated by the platform's max parameters and your locations connectivity. Its that simple. Use 1080P 30fps or drop frame.

If I am exporting for social media and have a strange file i will put in on capcut that exports perfectly for tiktok, IG, etc.

Again Follow the rule "Best in Best out". Your upload capability is going to be dictated by the platform's max parameters and your locations connectivity. Its that simple. Use 1080P 30fps or drop frame. Its that simple. Yes HandBrake is a great Free tool for video optimization and batch encoding. VLC is the standard Goto for video playback.

If you are uploading to LinkedIn (and other social media sites which provide captions) then MAKE SURE YOU GO OVER AND EDIT THE AUTOMATIC CAPTIONS! If there are typos or wrongly captioned text, it looks bad on you and your video. In my experience, there are ALWAYS mistakes, so make sure and go over them, or make sure they are switched off.

🚀 1. Optimize Settings: In my opinion, opting for H.264 ensures top-notch quality in social media videos. Fine-tune resolution, bitrate, and encoding to strike the perfect balance for smaller file sizes without compromising audio and image sync. 🔧 2. Speed with Acceleration: In my experience, enabling hardware acceleration speeds up video processing. Choosing the right output directory maintains efficiency without sacrificing video quality. ☁️ 3. Cloud Collaboration: One thing I've found helpful is using Google Drive or Dropbox for seamless video collaboration. It's a smart way to edit without compromising quality, ensuring your content remains impactful.

When you load a video to a social media platform or any online streaming platform for that matter, you will be conforming to the video requirements of that platform. Look them up. Once the video is loaded, the platform will encode and compress the video further for streaming in that ecosystem. Every platform has it's own requirements. From a user/creator perspective you should think in terms of creating and outputting (optimizing) your video to the best quality you can that is up-loadable to an online platform. At least 720p 30fps. Follow the rule "Best in Best out". Your upload capability is going to be dictated by the platform's max parameters and your locations connectivity. Its that simple.