How can you differentiate your personal brand as an innovator?

Innovation is not only about creating new products or services, but also about presenting yourself as a valuable and unique contributor to your field. How can you differentiate your personal brand as an innovator and stand out from the crowd? Here are some tips to help you showcase your skills, vision, and impact.

1 Define your niche

The first step to building your personal brand as an innovator is to identify your niche and target audience. What are the problems you are passionate about solving? What are the gaps or opportunities you see in the market or in your industry? What are the values and goals that drive your work? By defining your niche, you can focus your efforts and communicate your expertise more clearly and effectively.

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Geoff Glendenning

Co-Founder at VOOP AI | 35 years in Games, Entertainment, Tech & Marketing | Playstation Alumnus | Producer | Speaker | Mentor | Gamer
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Calling yourself an innovator is like calling yourself an influencer. Just because you claim to be doesn’t mean your are. What have you done that proves your ability to innovate, and therefore have the credibility to claim to be one. It’s not about thinking you are, you either are or are not, and that’s not defined by your theories about solving problems, conceiving solutions and making waves, it’s defined by having delivered something truly innovative. Otherwise you’re in danger of talking about innovation from a position of being inspired by other people’s innovation, and basically plagiarism. Some people are innovators because their brains are wired differently. ADHD often allows people to think differently about problem solving.

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2 Share your story

The next step to differentiating your personal brand as an innovator is to share your story and journey. How did you discover your passion for innovation? What are the challenges and successes you have faced along the way? What are the lessons and insights you have learned? By sharing your story, you can connect with your audience on an emotional level and demonstrate your authenticity and credibility.

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Pia Kiviranta

Tech and Business meets Modern Digital Marketing | Building Relevant Brand Awareness & Visibility | Development Engineer rockin' Marketing, Branding and Comms | Verkostoitumisrinki-Suomi
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Being an innovator means you have references to back up that validation. You are not an innovator unless you work or have worked with innovation creating processes earlier. If you have relevant experiences to share, share them via storytelling with relevant and reliable facts to back it up.

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3 Showcase your work

The third step to differentiating your personal brand as an innovator is to showcase your work and results. How do you apply your skills and knowledge to create value and impact? What are the projects or products you are proud of or excited about? What are the feedback or testimonials you have received from your customers or stakeholders? By showcasing your work, you can highlight your achievements and showcase your potential.

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4 Build your network

The fourth step to differentiating your personal brand as an innovator is to build your network and relationships. Who are the people you admire or learn from in your field? Who are the collaborators or partners you work with or seek out? Who are the influencers or decision-makers you want to reach or impress? By building your network, you can expand your visibility and influence, as well as gain access to new opportunities and resources.

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5 Learn and grow

The fifth step to differentiating your personal brand as an innovator is to learn and grow continuously. How do you keep up with the latest trends and developments in your field? How do you seek feedback and improve your skills and performance? How do you experiment and test new ideas and approaches? By learning and growing, you can demonstrate your curiosity and adaptability, as well as enhance your value and relevance.

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6 Be yourself

The final step to differentiating your personal brand as an innovator is to be yourself and express your personality. What are the traits or qualities that make you unique and memorable? What are the hobbies or interests that enrich your life and creativity? What are the values or beliefs that guide your actions and decisions? By being yourself, you can create a distinctive and consistent image and voice that reflects your identity and style.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pia Kiviranta

Tech and Business meets Modern Digital Marketing | Building Relevant Brand Awareness & Visibility | Development Engineer rockin' Marketing, Branding and Comms | Verkostoitumisrinki-Suomi
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In the end, it is other people who give you the credit of being an innovator. You have to back it up with references and projects, share it to your network and project shareholders and grow with time. Somewhere on the way your brand might be raised into "innovator". If not, keep on working. If you are doing innovation projects, that is what is important to you. Not if your brand is in fact "the innovator" for everyone unless you are innovating branding.

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How can you differentiate your personal brand as an innovator?

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1 Define your niche

2 Share your story

3 Showcase your work

4 Build your network

5 Learn and grow

6 Be yourself

7 Here’s what else to consider

Technological Innovation

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How can you differentiate your personal brand as an innovator?

1

2

3

4

5

6

7

1 Define your niche

2 Share your story

3 Showcase your work

4 Build your network

5 Learn and grow

6 Be yourself

7 Here’s what else to consider

Technological Innovation

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