How can you create a sense of urgency to encourage donations for your community service fundraising campaign?

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Creating a sense of urgency is a powerful way to motivate potential donors to support your community service fundraising campaign. Urgency can help you overcome procrastination, indifference, and competition from other causes. But how can you create urgency without sounding desperate, pushy, or manipulative? Here are some tips to help you craft an effective and ethical urgency strategy for your nonprofit.