How can you create and distribute content easily?

Content marketing is a powerful way to attract and engage your audience, but it can also be time-consuming and challenging. How can you create and distribute content easily without compromising on quality and relevance? In this article, you will learn six practical tips to streamline your content creation and distribution process, using tools and strategies that can save you time and effort.

1 Plan your content ahead

One of the keys to creating and distributing content easily is to plan your content ahead. This means having a clear idea of what topics, formats, and channels you want to use, and how they align with your goals and audience needs. Planning your content ahead can help you avoid writer's block, maintain consistency, and optimize your content for SEO and conversions. You can use a content calendar, a spreadsheet, or a tool like CoSchedule to plan your content ahead and schedule your posts.

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Milda Bayer

Director of Brand & Marketing at Lepaya | GTM I Brand I Content I Communications I Revenue | Tech I Leadership
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Some ways to get started: - Create a mind map that is relevant to your audience, cause, and context - Cluster the mind map to top-level themes and ask yourself two questions: "Why is this topic relevant?" and "So what?". Try to answer these questions for yourself in writing - Once clustered use planning tools like Notion or Asana and plan your content to have consistent cadence - Tip: always try to plan the content at least 1 month in advance ensure that you can keep up with the cadence that you developed

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2 Repurpose your content

Another way to create and distribute content easily is to repurpose your content. This means taking one piece of content and transforming it into different formats and platforms, such as turning a blog post into a video, a podcast, or a social media post. Repurposing your content can help you reach a wider audience, reinforce your message, and increase your content's lifespan. You can use tools like Lumen5, Anchor, or Canva to repurpose your content quickly and easily.

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Milda Bayer

Director of Brand & Marketing at Lepaya | GTM I Brand I Content I Communications I Revenue | Tech I Leadership
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Repurposing content is a great way to keep up with the needs and rituals of your audience. However, I would always make sure that the content is still authentic and unique to different platforms. The audience always wants to consume content that feels: - New & Fresh - Has depth - Is niche and has a level of exclusivity Hence, I would always start with root content and see how you can "chop it up" to fit other platforms than repurpose one format into another format and publish it on the same platform.

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3 Use templates and frameworks

If you want to create and distribute content easily, you should also use templates and frameworks. Templates and frameworks are pre-made structures and formats that you can customize and fill in with your own content. They can help you save time, ensure quality, and follow best practices. For example, you can use templates and frameworks for blog posts, landing pages, emails, social media posts, and more. You can find templates and frameworks online, or create your own using tools like HubSpot, Mailchimp, or Buffer.

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4 Outsource or collaborate

Sometimes, the best way to create and distribute content easily is to outsource or collaborate. Outsourcing or collaborating means delegating some or all of your content tasks to other people, such as freelancers, agencies, or team members. Outsourcing or collaborating can help you leverage other people's skills, expertise, and resources, and free up your time for other activities. You can use platforms like Upwork, Fiverr, or ContentFly to outsource or collaborate with content professionals.

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Milda Bayer

Director of Brand & Marketing at Lepaya | GTM I Brand I Content I Communications I Revenue | Tech I Leadership
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Outsourcing is great for early-stage startups and less mature scaleups that need to build digital marketing capital, especially for SEO and Organic Search gains. Yet outsourcing can also be challenging if your brand one of voice and identity are in flux due to the increasing maturity of your business audience and business needs. In such cases, I would always try to preserve most of the content creation in-house and opt for collaborating with other business leaders, partners, and key influential figures where you can ensure that you own the messaging while expanding your network of influence and boosting content credibility.

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5 Automate or batch

Another tip to create and distribute content easily is to automate or batch. Automating or batching means using tools or processes that can perform some or all of your content tasks automatically or in bulk, such as creating, editing, publishing, or promoting your content. Automating or batching can help you save time, reduce errors, and increase efficiency. You can use tools like Zapier, Hootsuite, or Grammarly to automate or batch your content tasks.

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6 Measure and improve

The final tip to create and distribute content easily is to measure and improve. Measuring and improving means tracking and analyzing your content's performance, such as traffic, engagement, conversions, or revenue. Measuring and improving can help you identify what works and what doesn't, and make adjustments accordingly. You can use tools like Google Analytics, SEMrush, or Hotjar to measure and improve your content's results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create and distribute content easily?

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3

4

5

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1 Plan your content ahead

2 Repurpose your content

3 Use templates and frameworks

4 Outsource or collaborate

5 Automate or batch

6 Measure and improve

7 Here’s what else to consider

Content Marketing

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How can you create and distribute content easily?

1

2

3

4

5

6

7

1 Plan your content ahead

2 Repurpose your content

3 Use templates and frameworks

4 Outsource or collaborate

5 Automate or batch

6 Measure and improve

7 Here’s what else to consider

Content Marketing

Rate this article

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