How can ad tech measure the impact of unified customer identity management on campaign performance and ROI?
Unified customer identity management (UCIM) is the process of creating and maintaining a single view of each customer across different channels, devices, and platforms. It enables ad tech to deliver more relevant, personalized, and consistent experiences to customers, as well as to measure and optimize the effectiveness of their campaigns. But how can ad tech measure the impact of UCIM on campaign performance and return on investment (ROI)? Here are some steps and tips to help you answer this question.
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Shilpa LahiriAd Tech Product Engineering Leader | Top Ad Tech Voice | Programmatic advertising | SSP | DSP | Retailers | Advertisers
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Dmytro SavchenkoTech Executive | Advisor | Enterprises | Outsourcing Firms | Silicon Valley | Podcast Host | Husband & Father
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Dhananjay BhongaleDGM West Region - Enterprise & SME Sales | Solution Selling Team Leader | Strategic Business Planner | Driving Hefty…