Here's how you can expand your network and build connections in the business networking industry.

To expand your network in the business networking industry, attend industry events and webinars to meet professionals. Use LinkedIn to connect with leaders, join relevant groups, and engage in discussions. Focus on offering value first—share useful content or make introductions before asking for anything. Follow up with new connections to keep relationships warm. Join networking groups, both online and offline, to continually grow your circle. Consistent engagement and providing value are key to building strong, meaningful connections.

I remember when I first started in personal branding, I made sure my LinkedIn profile was not just complete but truly reflective of who I am and what I offer. I invested time in sharing insightful posts and commenting on industry discussions. One particular post about the importance of holistic personal branding caught the attention of a key influencer in my field. This led to a conversation, which then turned into a partnership opportunity. Your online presence is more than a digital resume; it’s a platform to showcase your unique perspective and engage meaningfully.

Here’s how you can expand your network and build connections in the business networking industry: 1. Attend Events: Go to industry-specific networking events and conferences. 2. Be Active: Engage in conversations and introduce yourself to others. 3. Prepare Your Pitch: Have a clear and concise introduction about yourself and your business. 4. Follow Up: Exchange contact information and follow up with new connections after the event. 5. Join Groups: Participate in business groups or online forums related to your industry. 6. Offer Help: Be willing to assist others, which can lead to valuable connections.

My top tip for networking events is to stop selling. People are turned off by being sold to with pitches about what you can do for them, or obvious "qualifying" questions. Be genuine and have authentic conversations. Talk person-to-person, not business to prospect. Connect on a human level and commerce will follow.

Attending networking events is a great way to meet new people and expand your network. These events don’t have to be in person either. There are lots of free online networking groups and events that you can take part in.

At an exclusive Unconference in Bali, where I was invited to present, I made it a point to engage deeply with a few key individuals rather than trying to meet everyone. One of these connections turned into a long-term collaboration that significantly impacted my business. The key was not just attending the event, but following up and nurturing the relationships I formed there.

I’ve always approached networking with the mindset of giving first. Early in my career, I met a business leader who was struggling with their personal brand. Instead of pitching my services right away, I offered a few actionable tips. That small gesture led to a referral that opened up new doors for me. By focusing on what you can give, you often receive much more in return.

I’ve made it a point to connect with people outside my core industry. For instance, my involvement in Shark Rental in Bali, which is far removed from personal branding, introduced me to individuals in the tourism and transportation sectors. This diversity in my network has provided me with unique insights and opportunities that I wouldn’t have found within my usual circles.

I’ve found that consistency in engagement is what turns acquaintances into allies. A few years ago, I made a habit of reaching out to my network regularly, even if just to check in or share a relevant article. This led to a steady stream of opportunities because I stayed top of mind for many in my network.

As the founder of Markman Media, my personal brand is intrinsically linked to the success of my business. I’ve worked hard to ensure that every aspect of my brand reflects my commitment to quality, authenticity, and holistic development. This consistency has helped me attract clients who align with my values and who I genuinely enjoy working with.

Expanding your network is about more than just adding contacts; it’s about building relationships based on trust, value, and mutual respect. By focusing on these principles, you’ll not only grow your network but also create lasting connections that contribute to your success. Remember, networking is not just about what you can get, but about what you can give. The more you invest in your relationships, the more they will give back to you.