Voici comment vous pouvez améliorer votre propre créativité en collaborant avec d’autres professionnels de la création.

Collaborate with a wide range of creative professionals to boost your creativity. Share Ideas: Openly discuss ideas to spark new solutions and extend horizons. Cultivate Open Dialogue: Create circumstances that enable open exchange of ideas and constructive feedback. Embrace Diverse Strengths: Use colleagues' unique abilities and experiences to push creative boundaries. Organise joint workshops. Participate in or organise collaborative workshops to learn new approaches and concepts. Reflect and Adapt: Keep reflecting on collaboration experiences to improve your creative process.

As marketers, it's really important to lean into our areas of expertise and lean on other niche specialists where needed. Design is not my forte or PR, so I engage the services of agencies or freelancers in these areas. Mastering the skill of writing briefs for creatives, agencies, etc., is very important. You need to give your collaborators all of the relevant information they need to be able to pitch to you/your client and be around to discuss their ideas and questions. Never assume they know everything. Handy information can include the business goals, your customer personas and target audience, brand guidelines and tone of voice etc. Imagine what you would need if you were in their position.

1. Engaging with professionals from various fields introduces a wide range of perspectives, enriching your creative process. 2. Utilize the complementary skills of collaborators to enhance the quality and depth of your work. 3. Collaborative efforts often lead to creative solutions that may not emerge from solitary work. 4. Regular interactions with professionals from different fields help you stay updated with the latest trends and advancements. 5. Use the knowledge gained from collaborators to develop tailored marketing strategies that resonate with a broader audience.

This is a great tip and a clear example can be seen with visual artists: when artists from different disciplines collaborate, they not only experience growth in their individual styles but also create a dynamic synergy that enriches their collective creativity. This collaboration can lead to surprising innovations and personal and professional growth that might be hard to achieve alone. In the marketing realm, adopting this collaborative approach can result in fresher and more original campaigns, leveraging diverse perspectives and skills to achieve outstanding results.

A prática de combinar ideias ou conceitos de diferentes fontes ou disciplinas para gerar novas abordagens inovadoras. Essa abordagem promove a diversidade de pensamento e pode resultar em soluções criativas e eficazes para problemas complexos. Ao cruzar ideias, os criadores podem incorporar perspectivas únicas, técnicas avançadas e insights diversos que não seriam possíveis através de métodos convencionais. Isso não só fomenta a inovação, mas também enriquece o campo da criação ao integrar conhecimentos variados de maneiras inesperadas e produtivas.

Here's how you can enhance your creativity by collaborating with other creative professionals through cross-pollinating ideas: 1. Network: Connect with creative professionals from diverse fields. 2. Collaborate: Engage in joint projects or brainstorming sessions. 3. Share Perspectives: Exchange ideas and approaches to gain new insights. 4. Attend Events: Participate in workshops, conferences, and creative meetups. 5. Create a Feedback Loop: Provide and receive constructive feedback regularly. 6. Experiment Together: Try new techniques and explore unconventional ideas with your peers. 7. Document and Reflect: Keep track of collaborative efforts and reflect on the outcomes to inspire future projects. Happy to contribute!

In my early career, I found it difficult to share unconventional ideas. Step by step I realized that speaking openly without fear of judgment during brainstorming sessions is crucial, as it encourages the free flow of ideas, fosters creativity, and can lead to innovative solutions that might otherwise be overlooked. This synergy fosters innovation and accelerates creative growth.

⭐ Esta es una técnica racional y creativa que es cosecha propia y que he ejecutado en mis más de 15 años de experiencia (Te la cuento para que puedas implementarla en tu compañía) Considera el posicionamiento de marca y parte de ahí * Ramifica 7 líneas verticales donde se marquen las 3 ventajas competitivas + 3 valores + 1 misión * A continuación que cada equipo diga 3 palabras clave que los relacionen con la línea de trabajo y ponlas en cada línea. * Identifica 2 emociones que la representen. * Reúnelas todas y mira el objetivo. * Crea 3 frases que identifiquen y relacionen esto, "Genera el insight con cliente" * Así nace el concepto racional y creativo El equipo unido hace maravillas.

I encourage Diverse Perspectives. Diverse viewpoints can lead to more innovative solutions. I block off time specifically for creative thinking and brainstorming sessions at least once a month or for specific projets/programs/campaigns. This allows team members to focus on generating new ideas without the pressure of immediate deadlines, and without any risks of seeing their ideas rejected, with a fun and engaging atmosphere in Mural, using existing or ad hoc templates.

While working with an executive coach, we brought together a team with diverse backgrounds to develop a new marketing strategy. One was a LinkedIn Ads Expert, another an email marketer, and we filled the third seat as the funnel specialist and copywriter. This mix of perspectives challenged our initial assumptions and helped us create a campaign that truly resonated with the target audience. The result? We created a cohesive campaign that didn't compromise the results we were making individually and even supported one another.

Here's how you can enhance your creativity by collaborating with other creative professionals and fostering diversity: 1. Build a Diverse Network: Connect with professionals from different backgrounds and disciplines. 2. Create an Inclusive Environment: Encourage open communication and respect for all ideas. 3. Share and Exchange Ideas: Regularly brainstorm and discuss concepts with your network. 4. Seek Different Perspectives: Actively ask for feedback and viewpoints from others. 5. Embrace Cultural Differences: Leverage the unique experiences and insights from diverse cultures. 6. Collaborate on Projects: Work on joint projects to blend skills and ideas. 7. Stay Open-Minded: Consider and experiment with new approaches and concepts.

Essencial para cultivar um ambiente criativo e inclusivo. Ao incorporar uma ampla gama de perspectivas, experiências e vozes, podemos enriquecer significativamente a qualidade e a originalidade das criações. A diversidade não apenas amplia o espectro de ideias e soluções propostas, mas também reflete a riqueza da sociedade em que vivemos. Ao valorizar e promover a diversidade na criação, estamos não só impulsionando a inovação, mas também construindo um espaço mais equitativo e representativo para todos os envolvidos.

En mi experiencia con equipos creativos, fomentar la diversidad es clave. No solamente en tener distintos perfiles en una sala, si no haciendo dinámicas para que interactúen entre ellos. Romper los silos para llegar a nuevas oportunidades

I love to invite people outside our own team to contribute to brainstorming or best practices sharing to get new views : people from other departments, other countries, junior or senior, with different background or profiles.

Dirigindo equipes com mais de 25 profissionais de Marketing, especializados em áreas como conteúdo, design, estratégia, inteligência de mercado, trade marketing e planejamento, tive a oportunidade de comprovar o quanto a diversidade de perfis e ideias é fundamental para o sucesso de uma área ou projeto.

Uma oportunidade única de colaborar e gerar ideias inovadoras de forma colaborativa. Ao reunir mentes criativas e diversas, podemos explorar diferentes perspectivas, insights e soluções para desafios criativos. O brainstorming facilita a liberação criativa, encorajando a livre expressão de ideias e o pensamento fora da caixa. Essa prática não só promove a criatividade individual, mas também fortalece o trabalho em equipe e possibilita a criação de soluções que podem transformar ideias iniciais em realizações concretas e impactantes.

I usually create a mural to fill in, either offline mode or live during a 10 min session. Then, we all share our ideas, so everybody is hearing all the ideas. Then, we put them individually on a feasibility/impact matrix, and finally we collectively reorder/reprioritize them. It means no ideas are discarded, and in the end the group is moderating the prioritization. we can add new ideas or regroup/split/adapt them at any time of the process if need be.

Listen & Learn! Conduct the free flow of discussions to exchange ideas and thought processes. This approach fosters the emergence of unconventional concepts, potentially leading to innovative marketing campaigns. Additionally, the dynamic group energy can make the creative process more engaging and enjoyable.

It's important that everyone 'in the room' feels like their contributions will be welcomed. There's no such thing as a bad idea. It needs to be a safe space where people can think outside of the box, and ask questions about other's ideas too.

Algunas ideas para sesiones de lluvia de ideas: · Divide en grupos, asegúrate que cada uno tiene profesionales distintos. · Propón tendencias e ideas que ya existan, eso potenciará la creación de otras. · Da un tiempo para generar y otro para compartir. · Si hay tiempo, mezcla los equipos, eso fomentará nuevas líneas de pensamiento. · Puedes usar concept cards, como las de Ideo para bajar a tierra las ideas. · Los dulces aumentan la creatividad!

Haz un cuadro donde en las columnas pongas las emociones y en las filas los beneficios. Crea una columna combinada para poner todas las palabras claves que se te ocurran en relación a lo que necesitáis crear. Da 4 minutos al equipo para que creen frases en relación a todo eso, tal cual les vengan, y pídeles que seleccionen un color por espontanéidad. Selecciona las 3 frases que más hayan despertado el wow y trabaja sobre ella los beneficios. Termina bajándola a claim con tu equipo creativo. Prúebalo y me cuentas :)

It's important to be objective rather than subjective with your feedback. When brainstorming and collaborating with other creatives, saying to them 'I don't like that' - brings them no helpful feedback to work with. Try giving them examples of things you think have worked or not worked so they have some context to work with. Ask yourself, 'is this feedback helpful? how would I receive it?'

É fundamental para promover o crescimento e o aprimoramento contínuo das ideias e projetos. Ao oferecer feedback construtivo, podemos ajudar os criadores a entenderem pontos fortes e áreas de melhoria em seus trabalhos. Isso não apenas fortalece o processo criativo individual, mas também enriquece o resultado final ao incentivar a reflexão e a revisão crítica. Comentários construtivos contribuem para um ambiente colaborativo e positivo, onde todos podem aprender e evoluir juntos em direção a soluções mais inovadoras e eficazes.

Constructive feedback is essential for refining ideas and ensuring they meet the desired goals. When shared collaboratively, it can help identify potential issues and improve the overall quality of the work. For instance, setting up a feedback loop where team members can share their thoughts and suggestions on a project can highlight areas for improvement and ensure everyone is aligned. Using the "sandwich method" can be effective when giving feedback. This approach involves placing constructive criticism between two pieces of positive feedback, making the critique more balanced and easier to accept.

Reconhecer e capitalizar nas habilidades únicas de cada indivíduo ou equipe. Isso envolve valorizar perspectivas únicas, talentos especializados e experiências distintas que podem contribuir para soluções criativas e inovadoras. Ao explorar e potencializar esses pontos fortes, é possível criar trabalhos mais autênticos, impactantes e diferenciados, que destacam a diversidade e a riqueza de talentos no processo criativo.

Identificar el color de tu equipo en terrenos psicológicos y comportamentales es crucial para sacar el máximo potencial de cada uno de ellos, a un perfil amarillo no le puedes exigir lo que le exiges a un perfil rojo. Asignar las funciones según sus fortalezas y destrezas es mucho más óptimo y productivo que hacerlo por "lo que se debe" yo cada 6 meses suelo reasignar funciones en relación a su crecimiento. ç Por ejemplo, un perfil rojo es potencia numérica y analítica, mientras que un perfil amarillo es pura creatividad y conexión social. Hazles felices en el trabajo y el equipo será una bomba increíble de resultados.

Every creative professional has their own unique skills and strengths. To get the best results, it's important to understand what each team member excels at and assign tasks based on those strengths. If someone is great with data, let them handle the data-related parts of the project. If another person is talented at storytelling, they should focus on creating a compelling narrative that connects with the audience. This way, you can make the most of each team member’s abilities and come up with more effective and innovative solutions.

Explore new technologies, yes, but to truly stand out, focus also on things technology cannot do or produce. In the upcoming updated edition of How to Get a Meeting with Anyone, I embraced AI because it is miraculous, enabling us to do things we could never do before. At the same time, I suggest to readers using contact devices that couldn't possibly come from an AI.

Explorar fronteiras inovadoras e expandir os limites do possível. Incorporar ferramentas e plataformas tecnológicas pode revolucionar processos criativos, permitindo experimentações audaciosas e novas formas de expressão. Ao adotar novas tecnologias, criadores podem não apenas aumentar a eficiência e a qualidade de seus trabalhos, mas também abrir novas oportunidades para colaboração e distribuição global de suas criações. A inovação tecnológica não só enriquece o campo da criação, mas também fortalece a capacidade de impacto e alcance das obras criativas no mundo contemporâneo.

En mi experiencia, hemos comenzado a usar IA para generar imágenes e ideas nuevas sobre conceptos que ya teníamos. Es un aliado maravilloso a la hora de crear y generar nuevas preguntas

Collaboration truly is the secret sauce for designing impactful creative solutions. By combining diverse stakeholder perspectives and leveraging a wide range of tools like AI, we can generate innovative ideas that engage and delight our audience. For instance, combining AI-powered brainstorming with real-time team feedback has been a game-changer for me. With so many technology options available, experimenting with different tools will help you find the perfect fit for your team (even if it is a team of one!).

Estar na vanguarda da tecnologia é fundamental para que a criatividade seja ainda mais aguçada. O que sempre funciona nas áreas que dirijo é, justamente, dedicar tempo e investimento à busca por tendências e novidades, no Brasil e no mundo. Marketing é o motor da inovação e deve liderar esse movimento em todas as empresas.

Never be scared to learn anything new! Embrace and explore new technologies and then consider how you can apply your creativity using these tools in your chosen field - think outside of the ‘proverbial box’. This is a great way to provide examples and inspire your colleagues to engage in new technology too!

While creativity and original ideas are valuable, inspiration is essential for creating great work. Seek inspiration from the creations of others and then build upon those ideas to develop our own unique perspectives and content. It's crucial to study what other creators in your industry are doing well. Analyze their content to understand what makes it effective. Consider factors like: How they present the content The hooks or angles they use The distribution channels they leverage Putting Your Spin on It Take the elements that resonate with you and put your own spin on them. Add your personal flair, insights and viewpoints to create something that is inspired by others, but distinctly your own.

Lo que nunca falta en mi brefing: * Inspiraciones * Casos de éxito similares * Metas cualitativas * Métricas cuantitativas * Objetivo general y especifíco * Owner de la tarea * Deadlines * Presupuesto por partida * De dónde venimos como óptimo general