You're juggling tight deadlines in media sales. How do you decide which ad campaigns to prioritize?

1 Client Value

When deadlines loom, consider the value each client brings to your media company. Prioritize campaigns from clients who have a history of long-term partnerships or those who contribute significantly to your revenue. Building and maintaining strong relationships with these clients is essential for sustained business success. They often provide repeat business and can become advocates for your services. By recognizing the importance of these clients, you can allocate your time and efforts where they will have the most impact on your company's bottom line.

3 Revenue Impact

In media sales, the potential revenue impact of an ad campaign is a significant factor in prioritization. Campaigns expected to generate higher revenue should often be moved up the queue. These high-stakes campaigns can affect your company's financial targets and growth projections. By prioritizing these campaigns, you not only maximize revenue but also demonstrate to clients that you value their business and are committed to delivering successful outcomes.

4 Strategic Fit

Aligning campaigns with your media outlet's strategic goals is critical for long-term success. Prioritize campaigns that fit well with your brand and have the potential for future growth opportunities. These campaigns can enhance your media company's reputation and open doors to new markets or demographics. By focusing on strategic fit, you can build a strong portfolio that resonates with your audience and supports your company's vision.

5 Resource Allocation

Effective resource allocation is a cornerstone of successful media sales. Prioritize campaigns that you have the resources to handle without overextending your team. Consider the availability of your sales staff, designers, and other personnel necessary to execute a campaign. By matching campaigns with your team's capacity, you can maintain a high standard of work while ensuring that all campaigns move forward efficiently.

6 Client Expectations

Understanding and managing client expectations is vital. Prioritize campaigns for clients who expect quick turnarounds or have expressed the importance of meeting specific deadlines. Clear communication about what can realistically be achieved within the given timeframe is key. By setting and meeting appropriate expectations, you foster trust and credibility with your clients, which is invaluable in the fast-paced world of media sales.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?