Facing criticism from industry journalists can be daunting, but it's an opportunity to build stronger, more trusting relationships. Here's how:

• Respond professionally: Address criticism calmly and factually, avoiding defensive language.

• Offer exclusive insights: Provide journalists with unique stories or data to foster goodwill.

• Maintain regular communication: Keep journalists updated with relevant news and maintain a consistent rapport.

What strategies have you found effective in managing press relationships?