It starts with passion. Rallying employees around sustainability begins by connecting personal purpose to our mission and strategy. We align our sustainability initiatives to priority UN Sustainable Development Goals, helping people see their real-world impact, and encourage people to find ways to integrate their personal interests into their work. We also organize our sustainability work into cross-functional teams and focus on building connections while driving progress. This combination—seeing tangible results and working with supportive people—creates high engagement, which leads to better results. When sustainability work enables purpose, builds relationships, and drives progress, employees naturally will become champions.

One challenge to keep in mind is overcoming "green fatigue," where employees may feel disengaged if they perceive sustainability efforts as superficial or burdensome. To avoid this, ensure initiatives are authentic, achievable, and demonstrate tangible benefits for both employees and the planet.

To unite employees around sustainability, integrate the mission with their beliefs and make it actionable. Educate them through workshops and success stories, give them ownership through green teams, and motivate involvement with rewards and recognition. These tactics encourage engagement, increase collective accountability, and develop a culture of purpose-driven sustainability.

To rally employees around sustainability initiatives, I would focus on creating a shared sense of purpose by communicating the bigger picture how individual actions collectively drive change. I’d organize engaging activities like green challenges or workshops and recognize employees who contribute, showing their impact matters. I'd lead by example, making sustainable choices visible in my own work, and ensure employees feel heard by incorporating their ideas. A mix of education, incentives, and leadership would inspire collaboration.

For the employees to join substantiality cause in Logistics it is very important to : a) use change management principles to address the anxiety b) use visual tools to show the impact it creates c) address the real on ground challenges

Fostering a culture of sustainability begins with clear communication and actionable goals. Engage employees through interactive workshops, rewards for eco-friendly practices, and visible impact metrics. Create green committees to champion initiatives and offer opportunities for hands-on involvement, such as volunteering or team challenges. Celebrate achievements to build enthusiasm and a sense of purpose. Consistent leadership, transparency, and recognition ensure sustainability becomes a shared value, inspiring employees to actively contribute to the cause.

Clarify the organization's vision and goals for sustainable development so that employees understand how their participation can contribute to the achievement of these goals. Help employees understand the importance of sustainability by providing them with training on the subject and provide them with the necessary tools and resources to enhance their participation. Leadership should actively participate in activities and lead by example to demonstrate commitment to sustainable development. Organize cross-departmental projects to promote teamwork and enhance a sense of belonging.

I inspire employees by connecting sustainability to their roles, celebrating small wins, and fostering engagement through clear goals, interactive training, and recognition of contributions to a shared purpose.

Engaging employees in sustainability initiatives is key to driving meaningful change within an organization. Start by fostering a culture of awareness and purpose—educate your team on the environmental and social impact of your initiatives and how their roles contribute. Provide opportunities for active participation, such as green challenges, volunteering events, or cross-functional task forces. Recognize and celebrate employee efforts to create momentum and a shared sense of achievement. Most importantly, lead by example, showing that sustainability is a core value of the organization. Together, we can make a lasting impact and drive a greener, more sustainable future.