Social media is a powerful tool to reconnect with old business contacts. Start by updating your profile to reflect your current work and interests. Send personalized messages, mentioning shared experiences or expressing interest in their recent activities. Engage with their posts by liking, commenting, or sharing, which keeps you on their radar. Share your own updates, such as achievements or industry insights, to spark conversations. Join professional groups or forums to contribute to discussions they might notice. If appropriate, tag them in relevant posts or articles. Mutual connections can also help with introductions. Stay authentic, consistent, and patient to rebuild those connections effectively.

Social media is like a digital coffee shop ☕ where you can casually bump into old contacts. Here’s how I make it work: 📸 Share Updates: Post about your latest projects—when I shared a successful campaign I led, an old colleague reached out with a congrats AND a potential lead! 💬 Engage Creatively: I commented on a past client’s post about AI trends, sparking a chat that led to a brainstorming call. ✉️ Personal Touch: A simple Saw this and thought of you! DM with an article worked wonders for me.

Social media helps in checking a bit of activity of the known person. But for old contacts old methods like personal messages, emails etc are more preferred.

Social media can be used in seven strategic ways to connect to old clients, by: 1. posting content relevant to them to gain their attention. 2. By liking their posts on social media. 3. Commenting on their posts. 4. Reposting their posts with supporting comments. 5. Recommending them on posts of third parties. 6. Seeking former clients to endorse / recommend. 7. Be actively seen serving the common industry. I have also found when I share my holiday photos, award events, and fun posts, some old clients get in touch once again.

Social media is an excellent tool for reconnecting with old business contacts. A simple, personalized message referencing a past collaboration or engaging with their posts often works well to restart the conversation. Small gestures like these can go a long way in reestablishing professional relationships. It’s a tool that must be used otherwise we lose some opportunities.

Social media can be a powerful tool for reconnecting with old business contacts. To start, make sure your social media profiles are complete and professional. Look for old contacts and take note of their current roles and interests. Engage with their posts by liking and commenting to reestablish a connection. When reaching out, send personalised messages that reference shared experiences. Additionally, share relevant content to position yourself as a valuable resource. Utilise LinkedIn extensively to join relevant groups and share insightful articles. Remember to be authentic in your intentions and to respect boundaries; avoid asking for immediate favours.

I believe I can speak for all of us when I say that I follow a great number of old friends on social media, and while I have not talked to most of them in what feels like forever, I still keep up with them through posts and stories. Social media allows all to keep up with old friends on the surface level, but if you want to actually rekindle a friendship, you have to engage with them more than just liking their posts. An easy way to do this is by leaving genuine comments on their posts, replying to their stories, and sending a DM to open up a conversation. Even if you are not sure what to say, you can still start by giving a compliment or asking a question. By doing this often, your friendship will start to naturally grow again.

"I've exhausted my network" If you're saying this, it's a red flag. Your network is like a living organism—if it's "exhausted," it might be tired of hearing from you! Pitch slapping your contacts to the point of burnout isn't a strategy. The truth? Networking isn't about asking for opportunities; it's about cultivating connections. Approach your network like a garden- nurture it, provide value, and watch the opportunities multiply. Shift from scarcity to service, and you'll spark the network effects that open doors and take you on journeys you never imagined.