Hire a social media team immediately. And by team, I mean more than 1 person. The “content is king” cliches are all here now. It’s time to really invest in the content and storytelling of behind the scenes. That will sell any asset within the music camp. ⛺️ Storytelling is everything.

I think it's tempting to scrap everything and start again when this happens. However, I find diving into the analytics can reveal some areas that might have gone unnoticed. Let's say one of your posts got a bit more response than the rest, dive into that post and analyse what you think resonated with people and do more of that. Sometimes more is more...and not less. You might need to 10x your output just to be able to get more accurate data. Social media is a numbers game. Often we have to post a LOT more than we feel comfortable with at first to get any traction. So find the posts that are performing the best and drop some money on them paid ads.

Make sure the song is good. It's all about the song. If you still can't get it right, find someone who can. You're doing it wrong.

To turn around a struggling music release marketing plan, analyze the current strategy to identify weak points. Boost engagement by leveraging social media trends, collaborating with influencers, or creating behind-the-scenes content. Reallocate resources to targeted ads on platforms where your audience is most active. Revamp email campaigns with exclusive offers or updates. Engage directly with fans through Q&A sessions or live performances. Partner with blogs, playlists, and media outlets to amplify reach. A flexible, data-driven approach can quickly breathe new life into your campaign and connect your music with the right audience.

If your music release marketing plan is falling short, analyze the data to identify what’s not working—are streams low, engagement down, or ads underperforming? Refocus on your target audience: are you reaching the right people on the right platforms? Adjust your strategy by experimenting with short-form content like TikToks or Instagram Reels, collaborating with influencers, or engaging fans directly with Q&As or exclusive content. Timing also matters—consider staggered releases to sustain momentum. Marketing is dynamic, so stay flexible and ready to pivot.

Just adapt it, it has to be a flexible plan right. By falling short, is it that you've missed something. That you now wish to capitalise some more in one area, maybe you've realised that you need to do some radio plugging. Don't worry there is always time to add more in, don't panic. Figure out the important elements of your marketing plan what promotional areas you wish to make sure are covered for. Make the plan flexible, factor in a budget too. Create a timeline and figure out who your team might be.

As a Digital Marketing Specialist with expertise in music promotion, I understand the importance of a well-executed plan. To turn a struggling music release campaign around, here's what I focus on: Refining the target audience: I adjust messaging to connect more deeply with the core listeners and fans. Maximizing engagement: I leverage social media platforms to engage with fans, create excitement, and drive awareness. Tracking metrics: Monitoring performance helps fine-tune strategies and improve results for future releases. If you’re looking for strategies to elevate your music marketing, let’s connect and chat about how I can help you reach your goals!