Live streaming is a powerful tool to elevate media production and engage audiences in real-time. In the Asia Pacific market, live streaming revenue is projected to reach $13.8 billion by 2026, growing at a compound annual growth rate of 17.2%. Brands are tapping into this by using live streaming for product launches, events, and behind-the-scenes content, with 74% of consumers preferring brands that offer interactive live experiences. By leveraging platforms like YouTube and local favorites like Bigo Live, you can drive engagement and stay ahead of the competition. (Source: Statista, PwC)

Focus on topics relevant to your community to help with more engagement. Invite other popular live-streamers to your channel to expand your views to help your community grow. Live-stream at least once a week. Engage with the community during the live stream chat or in the comments section.

Offering “Live Only” content can transform your live streams into must-see events. By sharing exclusive elements—like behind-the-scenes insights, sneak peeks of upcoming projects, or live Q&As—your audience gains access to unique content they can’t get elsewhere. This approach builds urgency, encouraging viewers to tune in live and creating a more intimate, in-the-moment experience. Viewers feel valued and connected, knowing they’re part of something exclusive, which fosters loyalty and keeps them coming back for future streams. If you want your content to stand out, treat it like the unique and valuable experience it should be. “Quality is not an act, it is a habit.” — Aristotle

Real-time engagement and authenticity, increased reach, cost effectiveness plus data-driven and innovative content formats are some great things that live streaming has to offer. Broadcast events, Q&A sessions, behind-the-scenes, and then monetize your content with subscriptions, sponsorships, or crowdfunding. It will help you embrace emerging technologies & adapt to trends to future-proof your media production. Pros: Real-time engagement Wider reach Authenticity Cost-effectives Data insights Cons: Technical Difficulties Time-consuming Unpredictable Advice: Plan carefully Buy the best equipment Increase interactivity Advertise your live stream Learn from analytics Live streaming is used for dynamic, engaging, & profitable media output.

Live streaming is a great way to stay ahead of the curve! Use live streaming for behind-the-scenes content to build excitement and give audiences a sneak peek of your process. People love real-time interactions, so host Q&A sessions with the team or cast to engage viewers and make them feel like part of the journey. Share exclusive content or announcements live to create buzz and attract more followers. Plus, live streaming gives you immediate feedback, letting you adjust based on audience reactions. With strategic use, live streaming can elevate your production’s visibility and keep your audience engaged!

Suggest using live streaming as a dynamic way to engage your audience directly, creating immediacy and authenticity. Start by aligning live content with your brand’s goals—think behind-the-scenes insights, real-time Q&As, or expert interviews that add value. Encourage interaction by asking for feedback and responding in real time, fostering a sense of community and shared mindshare. Experiment with formats to find what resonates most, and focus on consistency to build anticipation. Leveraging live streaming in this way keeps your brand relevant, adaptable, and connected to its audience in a fast-paced digital landscape.

Live in any capacity is the future! people want it NOW! may that be on demand gaming, movies or music. The prospect of being able to walk into your lounge / living room, log onto your smart device and play games is priceless. It changes everything from kids parties, game night, parties, movie night or a girls weekend. Its here, its ready and its growing. Gamestar+ is a perfect example with games on demand, like Netflix has movies and tv shows. You play when you want to play, without waiting. Events like the Tyson fight were underestimated and the servers were not equipped for such a demand even with ABR. The future is bigger investment in better infrastructure.

Drive fans of your production to a superfan app where you can not only collect data on each fan but directly stream behind the scenes or full shows to fans while locking some content behind a pay wall. Done right, this can earn $100,000 from just 1,000 fans a year at $99. FanCircles is one of the solutions that will allow you to do this.

Live streaming can be a scary process for those of us who are not used to being in front of a camera for the world to see. What will they say? How will I present myself? What if it is not good enough? What if it IS good enough, or even better than good enough? Using new media avenues to show others can be empowering. Stay authentic, be honest and those who seek you will find you. People want to connect with other people and leveraging live streaming gives them an additional view to find you. Using a variety of media increases your chances to create additional connections and opportunities!

With my experience in media and as Content Programming Manager at BIGO Live, I know live streaming is about optimizing each moment for engagement and value. One approach is using mid-stream analytics to track audience drop-off points in real time. If engagement dips, pivot to a high-energy segment to re-engage viewers. Incorporate viewer-driven content by letting audiences vote on topics or guests, creating a co-creative experience. Finally, focus on niche-specific content; streams that cater to targeted communities drive deeper engagement and organic reach.