A client once requested a marketing initiative that conflicted with our company’s sustainability policies. They wanted to launch a marketing initiative that would promote a product using a concept that, while appealing in the short term, could lead to "marketing myopia", a narrow focus on short-term sales without considering long-term customer relationships. To resolve this, I initiated a respectful dialogue to understand their goals and explained how our policies aligned with long-term success. Instead of rejecting their idea, I suggested alternative strategies that met their objectives while upholding our values. This collaborative approach resulted in a mutually beneficial solution.