If client is resistant about your innovative and even bold ideas, ask them why they dont like them. Usually it is because they are scared to try new things and want to have that safe route. The problem is that the safe route is usually more boring one too and blends into the masses of videos. Remember that you are the professional and act like the professional you are. Tell them why your idea is top notch and something they should go for. Also, show them references about similar videos and ask them if they liked them, probably they do.

When faced with client resistance to innovative ideas, I focus on understanding their perspective and building trust. In one project, the client was hesitant about using motion graphics for storytelling, fearing it would overshadow the core message. I started by discussing their concerns and explaining how the technique could enhance, not detract, from their narrative. Next, I presented case studies of similar projects where motion graphics drove engagement and improved viewer retention. To ease their apprehension, I proposed a trial run: a short sample clip incorporating the idea. Seeing the results firsthand helped them appreciate its value, and we successfully integrated it into the final production.

I used to make the mistake of trying to sell my creativity. My pitches were all about my idea and how cool it would look. I would excitedly talk about how we could use this lens, this gimbal, this drone, this grade this, this, this and this... It was only after I spoke to a marketing manager friend about my frustrations that I found out the truth. The reason my ideas were being ignored was because I was selling a solution to my problem only. I was bored of making the same videos over and over again. When I started pitching innovative ideas that focused on solving the client's problems they started listening. Soon I was commissioned and then I had case studies and testimonials making the 'sell' easier because I had proof.

Communication is key when attempting to win over a resistant client. I will take the time to listen to their concerns and acknowledge their points of view. Engage them in a dialogue, and provide well-reasoned explanations for your creative ideas. To alleviate concerns, i will showcase the tangible benefits of my innovative video production ideas can be effective. will present case studies or examples from other successful projects that illustrate how these innovations have positively impacted results. I would also highlight aspects like audience engagement, return on investment, and how my fresh concept align with their business goals.