You need to find the best email marketing tools for your research. What are your options?

I'm afraid I have to disagree with this, as unless you are in an industry such as gambling, you shouldn't have any issues working with any email software. However, in my opinion, the most critical aspect is the deliverability and what servers the tool has. I would go for one that works with AWS. Second, I would look for the feature that the tool comes with, as in terms of the campaigns, I want as much flexibility as possible to increase my open rate and personalize the emails in the journey as much as possible. Third, I would look for a free trial to test the tool before I commit and check out what other users recommend.

Something I have found helpful is to tier out the goals. 1. Remember every email needs a purpose for the customer and a purpose for your business. This could be growing sales, blog readers, surveys, discounts, etc. 2.Segment your emails into categories (as mentioned above) and create a goal for that category with a realistic short objective. Again there is a purpose to building your brand. 3. Zoom out some more and you'll see the plan coming together. As a reminder this plan should eventually reach your brand's mission or annual goal. After defining these steps, I personally, begin filling in the blanks (i.e. click-through rate, open rate, conversions, etc.) to create the numeric tracking analytics.

Mailchimp: User-friendly platform with automation and analytics features. Constant Contact: Ideal for beginners, offers customizable templates. Sendinblue: Affordable option with advanced automation and CRM integration. HubSpot: Comprehensive suite with CRM, marketing, and sales tools. ConvertKit: Tailored for creators, supports segmentation and automation. GetResponse: Robust features including landing pages and webinars. AWeber: Known for its simplicity, suitable for small to medium businesses. ActiveCampaign: Advanced automation, CRM, and customer experience tools.

All email marketing tools allow you to A/B test, create an email template, and send it. These are basic and standard. Not all of them can deliver your email to the inbox. You must work with email verification platforms beforehand if you have an old database or aren't sure about it. If you bought the databases, this is a must. However, if you run a business and are planning to research your double-opt-in database and have an unsubscribe database, then you are good to go. However, could you consider using these tools to change email tools or do a periodic cleanup? Most decent email marketing tools offer great integrations between all these tools if you are not happy with their internal features, you can always look for an option to upgrade.

I disagree with the features as the first thing to look at. I would say deliverability is the most important verification aspect. Features would come second in my research as most tools have what you need in market research. Research marketplaces with user reviews, such as Tekpon, G2, Capterra, and Trustpilot, for user reviews and make sure you also check out Expert reviews. Customer service is super important, and it should be 24/7. Last, one thing I try to find that might be controversial is the churn rate the tool has. If it is large, I avoid it.

This is not rocket science these days with the software available in the market. But, as a best practice, I would say to have your affairs in order from a legal standpoint. Make sure you have a double-opt-in database. Check the best time to reach out to your group and use the if functions to increase your open rate.

What was not mentioned here is the fact that you need to research spam words in your industry and make sure you have the right text-to-image ratio in your email.