What are some examples of creative concepts that successfully leveraged social media trends or platforms?

1 User-generated content

One of the most effective ways to leverage social media is to involve your audience in creating and sharing content related to your concept. User-generated content (UGC) can increase trust, loyalty, and advocacy for your brand, as well as provide authentic and diverse perspectives. For example, a fashion brand launched a concept that invited customers to share their outfits using a hashtag on Instagram, and featured the best ones on their website and social media accounts. This concept not only encouraged participation and interaction, but also showcased the brand's products and values.

2 Viral challenges

Another way to leverage social media is to create or join viral challenges that are relevant to your concept and target audience. Viral challenges are activities that people perform and share online, often with a specific theme, goal, or cause. They can generate buzz, awareness, and fun for your brand, as well as showcase your creativity and personality. For example, a travel agency created a concept that challenged people to recreate their favorite travel photos at home during the lockdown, and share them on TikTok with a catchy song and a hashtag. This concept not only entertained and engaged the audience, but also promoted the agency's services and destinations.

3 Live streaming

Live streaming is another trend that you can leverage to create concepts that are interactive, timely, and immersive. Live streaming is a form of online video that is broadcasted in real time, and allows viewers to comment, react, and ask questions. It can help you showcase your expertise, personality, and behind-the-scenes stories, as well as build rapport and trust with your audience. For example, a beauty brand created a concept that involved live streaming makeup tutorials, tips, and Q&A sessions on Facebook and Instagram, and offering discounts and giveaways to the viewers. This concept not only educated and entertained the audience, but also drove traffic and sales to the brand's website and products.

4 Augmented reality

Augmented reality (AR) is another platform that you can leverage to create concepts that are innovative, engaging, and immersive. AR is a technology that overlays digital elements onto the real world, creating a mixed reality experience. It can help you enhance your product or service, create virtual experiences, and add value and fun to your audience. For example, a restaurant chain created a concept that involved creating an AR app that allowed customers to scan their menu items and see them in 3D, as well as access nutritional information, reviews, and recipes. This concept not only enhanced the customer experience, but also differentiated the brand from its competitors.

5 Social causes

Finally, you can leverage social media to create concepts that are aligned with social causes that matter to your audience and your brand. Social causes are issues or movements that aim to improve the society or the environment, such as human rights, sustainability, or diversity. They can help you demonstrate your values, purpose, and impact, as well as connect with your audience on an emotional level. For example, a sports brand created a concept that involved supporting a social cause that advocated for equal pay for women athletes, and creating a campaign that featured inspiring stories, videos, and hashtags on social media. This concept not only raised awareness and support for the cause, but also strengthened the brand's reputation and loyalty.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?