Another effective way to showcase your product features is to show them in action, rather than just telling them. Showing your product features allows you to prove your claims, and lets your prospects see for themselves how your product works and what it can do. For example, you can use live demos, screenshots, videos, or animations to show your product features in a realistic and interactive way. You can also use
tags to show snippets of code, if relevant. Showing your product features also gives you an opportunity to ask questions, get feedback, and address objections from your prospects.
###### Highlight the wow factor
To make your product features stand out, you need to highlight the wow factor that makes your product unique and valuable. The wow factor is the feature or benefit that surprises, impresses, or delights your prospects, and makes them want to learn more or buy your product. For example, the wow factor could be a feature that no one else offers, a feature that solves a major pain point, or a feature that delivers exceptional results. To highlight the wow factor, you can use contrast, comparison, or quantification to show how your product differs from or exceeds the alternatives.
###### Follow the rule of three
A final tip to showcase your product features effectively is to follow the rule of three. The rule of three is a principle that states that people tend to remember and process information better when it is presented in groups of three. For example, you can use the rule of three to structure your demo, by focusing on the three most important features or benefits of your product. You can also use the rule of three to emphasize your product features, by using three words, phrases, or examples to describe them. Following the rule of three helps you keep your demo concise, clear, and memorable.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?