What are the most effective ways to follow up with a new professional connection?

2 Add value and relevance

The next step is to add value and relevance to your follow-up messages. Don't just send a message for the sake of sending a message. Instead, offer something that could benefit your contact, such as a useful resource, an introduction, or a recommendation. Alternatively, you could share something that relates to their interests, goals, or challenges, such as a relevant article, a podcast, or an event. The idea is to show that you care about their needs and that you have something to offer.

3 Be consistent and timely

The third step is to be consistent and timely with your follow-up messages. Don't let too much time pass between your interactions, or you risk losing their attention and trust. Aim to follow up at least once a month, or more frequently if you have a specific reason or opportunity. However, don't be too aggressive or intrusive, or you risk annoying your contact and damaging your reputation. Find a balance between being persistent and respectful, and respect their boundaries and preferences.

4 Use multiple channels

The fourth step is to use multiple channels to follow up with your new contact. Don't limit yourself to one mode of communication, such as email or phone. Instead, diversify your approach and use different platforms, such as social media, video calls, or online forums. This way, you can increase your visibility, reach your contact in different ways, and create more touchpoints. However, don't spam your contact with messages on every channel, or you risk overwhelming them and appearing desperate. Choose the channels that are most appropriate and effective for your contact and your purpose.

5 Ask for feedback and referrals

The fifth step is to ask for feedback and referrals from your new contact. This is a great way to show that you value their opinion, that you are open to learning, and that you are looking for more opportunities. You can ask for feedback on your work, your ideas, or your goals, and use it to improve your skills and performance. You can also ask for referrals to other people who might be interested in your services, products, or projects, and use it to expand your network and reach.

6 Suggest a meeting or a call

The sixth and final step is to suggest a meeting or a call with your new contact. This is the ultimate way to follow up and deepen your relationship. A meeting or a call allows you to have a more personal and engaging conversation, to showcase your personality and professionalism, and to explore potential collaborations or partnerships. You can suggest a meeting or a call after you have established some rapport and trust, and after you have a clear goal or agenda. You can also suggest a meeting or a call as a way to celebrate a milestone, a success, or a mutual interest.