What do you do if your marketing research reports lack creativity and fail to captivate your audience?

One thing I have found helpful is to know your audience and their way of consuming insights. Also a very fancy report without any clear action items is of no use. Clear and precise action points are very critical in this era where data is everywhere and time is restricted

The reason is that they provide information from the wrong end of the periscope. Facts without context are not as readily consumable. I always focus on the wii.fm perspective - what's in it for me (the consumer). Crafting information with that context makes it much more consumable and relevant.

One thing I have found helpful is to know your audience and their way of consuming insights. Also a very fancy report without any clear action items is of no use. Clear and precise action points are very critical in this era where data is everywhere and time is restricted

Tailoring the content as per your audience is an under leveraged perspective and often taken for granted. You may have done all due diligence and have covered all aspects but understanding how your audience consumes information and what is most relevant to them helps set the tone for the rest of the presentation / report.

First I need to understand my audience's preferences, interests, and pain points as the crucial factors. Tailoring my research reports to resonate with their needs ensures that my content remains relevant and engaging.

I need to define clearly the purpose of my research reports. Whether it's to inform, persuade, or inspire action, having a clear objective will help me to structure my content effectively and ensure that it aligns with my audience's expectations.

No one wants to see just numbers and obvious interpretations. As a market researcher, one needs to go beyond this and craft a strong messaging that resonates and keeps the audience engaged. Try and build up a bit of mystery during your presentation and make progress towards solution towards the end. Having said that, you may have to tweak this approach where audience needs the answers up front and in those cases, you can focus on interesting insights that enrich those findings and how it can impact decision making by the audience.

One of the reasons why so many coaches or OSPs lack creativity or are not able to build a strong trust in their brand is because of • Lack of storytelling • Focusing too much on the metrix( reach and engagement) • Aimlessly Creating content for everyone See for any brand or business.First thing to know is your Target audience Which so many people overlook, without knowing the problem, desire & pain point of your Target audience it'll be hard to grab their attention. So what you need to do is first , know your WHY, why you doing this.Add vulnerability in your content. Speak from your heart and share your thoughts. The more you share your vulnerability the more people will resonate with you and with your brand That's it

Incorporating the storytelling elements into my research reports can make my target audiences more compelling and memorable. By framing my findings within a narrative structure, I can evoke emotions, capture attention, and convey complex information in a more accessible manner.

Visuals such as charts, graphs, and infographics can enhance the clarity and impact of my research findings. Visual representations not only break up text-heavy content but also facilitate understanding and retention, making my reports more engaging for my audience.

In today's fast-paced world, brevity is key. I need to keep my research reports concise and focused, highlighting the most relevant insights and findings. I’ll avoid unnecessary jargon and technical language, and strive to communicate my message clearly and succinctly.

En estos casos, lo mejor es no adherir a las prácticas del mercado sólo para seguir el lineamiento "convencional". Dejarse llevar por la propia iniciativa es una verdadera oportunidad de diferenciarse de la competencia, ser vista como una empresa innovadora y que puede ofrecer diferentes miradas con soluciones personalizadas. Y eso es una forma de cautivar a la audiencia.

Keep it simple so that the same can be comprehended precisely even by someone who was not there when it was being presented. Striking a chord with the audience, building a story and not just present the data are hygiene while presenting.