What do you do if you want to nurture relationships after marketing networking events?

Start of fruitful relationship building starts with winning the trust of people. It's an ongoing journey of identifying and exploring areas of mutual professional interest .Striving to learn more about people, their journey serves as a good start for a meaningful leadup conversation.

Start by following up with individuals you met, sending personalized emails or connecting on LinkedIn. Keep the conversation going by sharing relevant content or industry insights. Offer to meet for coffee or a virtual chat to continue building rapport. Remember to be genuine and interested in their success. Join online groups or forums related to your industry to stay connected and engage with your network regularly. By staying proactive and building meaningful connections, you can strengthen relationships formed at networking events and foster long-lasting professional connections.

After the event, follow up promptly with the people you connected with. Send personalized emails or LinkedIn messages to express your appreciation for meeting them and reiterate key points from your conversation.

Send a personalized follow-up message after networking events, referencing your conversation and suggesting a next step, to nurture relationships and show genuine interest.

Influential people meet 100s of people at events, and if your follow-up is a template copy-pasted into an email… Don’t expect a reply. Instead, message them with a personal note to remind them who you are. A pic, an inside joke, anything really. Recreate the connection and continue the conversation.

After marketing networking events, nurture relationships by following up promptly with personalized emails expressing gratitude for the connection. Reference specific discussions to reinforce rapport. Connect on LinkedIn and engage with their posts to stay on their radar. Offer to meet for coffee or schedule a follow-up call to deepen the relationship. Share relevant resources or industry insights to provide ongoing value. Consistency and genuine interest are key to building and maintaining meaningful connections.

Bringing people together creates a ton of value and I love watching how things blossom, even if we are not involved as an agency. Hosting events has been a key for us the past two years - and will continue to be so. As we're 100% remote, it allows us to uniquely network 1:1 with our attendees. For me, it's never about sales and pushing our services; rather networking and building genuine connections. At Admiral, we believe in the phrase 'show it, don't tell it' which perfectly aligns with the value our events are providing the attendees. Hosting events is one thing, but making sure that you're providing actual value to the attendees, is what separates the good from the great.

After an event, it’s essential to continue the momentum by engaging with registrants in a way that prioritizes their needs and interests. I advocate for a 'give first' approach, focusing on delivering real value as the main focus of our follow-up strategy. This means going beyond generic thank you emails. We analyze the interactions during the event to tailor our follow-up communications—sharing resources like targeted articles, whitepapers, or webinar recordings that address specific topics discussed at the event. By prioritizing meaningful content and opportunities that empower our prospects and customers, we not only nurture our existing relationships but also set the stage for genuine, long-term engagement.

Offer something of value to your new connections, such as relevant industry insights, helpful resources, or introductions to other contacts in your network. This demonstrates your willingness to contribute and reinforces the relationship.

Add value to new connections by sharing resources, making introductions, or inviting them to events, demonstrating your interest in mutual benefit and deepening the relationship.

Connect with your new contacts on professional social media platforms like LinkedIn and Twitter. Stay engaged by liking, commenting on, and sharing their posts, and share relevant content from your own feed to stay on their radar.

Stay engaged with new contacts on social media by liking, commenting, and sharing their content, building rapport while maintaining a professional and supportive presence.

Here’s the biggest communication mistake people do: They only contact when they need help. That’s the wrong way and portrays you in a bad light. Instead, communicate regularly to build familiarity. A genuine ‘hi’ goes a long way.

Hosts and fiscal sponsors of institutional, city, or statewide networking events should treat the post-event communication strategy as part of the event planning process. Continuity is difficult to maintain, and cohesion is difficult to sustain. Yet, both are necessary for establishing active human networks. That is how and why interactive, multi-modal communication forms, techniques and methods are critical to every post-event communication strategy. Also, attempting entrainment towards a single communication platform or site does not at all align with how people use the internet and/or ICTs/devices. Review Neil Flemings' learning modalities concept and adapt it. Know that the digisphere is a pluralistic communication multiverse.

Maintain consistent communication with new contacts by scheduling regular check-ins, balancing frequency to show sustained interest without being intrusive, and building trust over time.

Strengthen professional relationships by offering help without expecting immediate returns. Being a supportive resource can foster reciprocity and enhance your network's value.

Here sharing the experience, After value-add introductions, some location related, some relate to each others business then can add for the next event. Let me know if you’re heading to the next event, it would be great to catch up some more”.

Sharing a great experience Make value-add introductions When you connect, ask what challenges your contact is facing or to what they’re most looking forward. Offer to make an introduction to someone in your network who has the resource or knowledge they need, or who might accelerate them. Send them great press leads Connect on social media Follow-ups are important for your credibility and for the success of networking. So package it up as a "task" rather than a process.