What do you do if potential clients raise objections?

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When you're in technical sales, encountering objections from potential clients is part of the game. It's a moment that can make or break a deal, but more importantly, it's an opportunity for you to showcase your product's value and your own expertise. Remember, objections don't signal the end of a conversation; instead, they often indicate that a client is seriously considering what you're offering and needs more information to make an informed decision. Your ability to handle these moments with finesse can set you apart from the competition and turn a skeptical prospect into a loyal customer.

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