What are the best ways to use retargeting in commercial real estate marketing?

2 Segment your audience

One of the key benefits of retargeting is that you can tailor your ads to different segments of your audience, based on their behavior, intent, and stage in the buying cycle. For example, you can show different ads to people who have viewed your property listings, downloaded your reports, filled out your contact forms, or watched your videos. By segmenting your audience, you can create more personalized and relevant ads that address their pain points, needs, and interests, and guide them to the next step in the journey.

4 Test and measure your results

Retargeting is not a set-it-and-forget-it strategy. You should constantly test and measure your results, and make adjustments as needed. You should use analytics tools, such as Google Analytics, to track your key performance indicators, such as impressions, clicks, conversions, cost per click, cost per lead, and return on ad spend. You should also use A/B testing tools, such as Google Optimize, to compare different versions of your ads and landing pages, and see which ones perform better. By testing and measuring your results, you can optimize your retargeting campaigns and improve your return on investment.

5 Follow the best practices

Retargeting can be a powerful tool, but it is important to follow best practices to ensure success. For example, exclude people who have already converted, opted out, or shown no interest in your offer, and limit the number of times and duration that your ads appear. Additionally, use geo-targeting, device targeting, and contextual targeting to show your ads to the right people. Dynamic retargeting is also beneficial for showing ads that match the properties, features, or benefits that your audience has shown interest in. Finally, be sure to define a clear goal before retargeting, whether it is to increase awareness, generate leads, or close deals. Align your ads and landing pages accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?