What are the best ways to increase your book's visibility on Amazon?

Write what you are passionate about and a subject you know in detail. A big plus is writing about personal experiences. Draft your content by starting with too much. As you edit, you'll reduce the volume of content as you focus and refine the story. In my first historical fiction, I edited from front to back, 278 times. How do I know that? Every day's edit I saved with a new date and new version number. Are that many edits necessary? Depends on you, the subject, research material available, etc. My publisher was shocked that this was my first book. Hence, I think editing again and again is vitally important.

Ads is the #1 way to drive traffic to your product detail page on Amazon. If you are new the the PPC (pay per click) Ad platform you will want to experiment first with automatic campaigns, where Amazon selects the keywords for you. Begin with a low bid, and make increments of +/- 10% swing in bid price until you are seeing the performance move in your favor. After several weeks, review your search term report and isolate any keywords which are adding wasted spend to the campaign. Copy and paste the words and then add them as "negative keywords" to the campaign. This is a good exercise for beginners before jumping into manual targeting with different keyword match types. Once you understand the fundamentals, try more advanced strategies.

Reviews are gold—gather them from everywhere: Amazon, Goodreads, bloggers, and the media. Social media is your megaphone; use it wisely to announce your book to the world. Engage on platforms like Facebook, Instagram, and Twitter to connect with your audience. Don't forget an author website for a professional touch. Remember, your writing journey doesn't end with one book. Keep writing, keep publishing. Multiple books can amplify your presence. Host giveaways, participate in literary festivals, and always keep the reader engaged. Each step you take builds your author brand, bringing you closer to the spotlight on Amazon.

One thing I've found helpful with our books is putting one in when someone purchases a 3 pack of our Canary island garlic herb olive oils as a bonus. One of our books is a cookbook of recipes from our restaurant that served one or two people and were quick and easy. Since the recipes feature our seasoned olive oils 🫒 it's the perfect companion as a bonus gift. If your book is a companion let's say it's a romance 💜, partner with a small batch chocolate company as a bonus for Valentine's day. If it's a scifi, 👾 👽 go ahead o comic con and be a book fairy and give away 100 books to build a following. Include a QR code to get the first chapter of your next book.... Or.... When you run out let people scan a QR code to get a free copy.