How do you work with your email marketing team?

Be clear. Make sure all the stake holders have a clear achievable target ie. goal. Then focus on creating a strategy to reach the decided goal. Goals for ecommerce brands can be: ▸ Improving repeat purchases ▸ Increasing AOV ▸ Activating more inactive subscribers ▸ Increasing profits ▸ Improving communication with customers And the strategy for the above could be: ▸ Creating bundles to improve AOV ▸ Using loyalty points to improve margins ▸ Implementing product activation flows to increase product usage and thus drive faster repeat purchases ▸ Sending more engaging content to subscribers to convert inactive to active subscribers Make sure the roles of each stakeholder is clearly mapped and communicated.

Everything starts with strategy. A poor strategy will lead to poor execution and likely lower conversion potential. Take time to nail your strategy. As an agency, we see huge value in sitting down with the team regularly and taking our time to nail our retention strategies across our brand partners.

Creating a 60-90 day success roadmap is always the first thing we do at our agency. We plan out the campaigns, promotions, A/B tests, etc.

Embarking on an email campaign? Start by setting clear goals—want more clicks, leads, or loyalty? Get your team on board and strategize! Who’s your audience? What’s the offer? How will you slice and dice your list? Then, let your email tools do the heavy lifting—track, tweak, and triumph! Keep it simple, make it fun, and watch your results soar!

1. Have a clear process - This will save you so much time and prevent you from chaos. - Without it, your team members can be confused which can lead to productivity and efficiency concerns. 2. Provide all resources needed - Share files, documents or even video guide to equip them in executing their tasks. 3. Communicate clearly and specifically - Cliche it may sound but I've observed, oftentimes, leaders tend to assume that their people already know what should be done when in fact, they didn't even clearly express their expectations to their team. - Communication will save you from misunderstanding and prevent people from committing mistakes.

Collaborating effectively with an email marketing team begins by establishing goals and mapping out a strategic approach. This involves a collective effort to determine objectives, target audiences, offers, and segmentation tactics. The key thing here is to to have clear and efficient workflow, giving your team with the necessary resources, and maintaining transparent communication to ensure everyone is on the same page and aligned with the team's objectives. This coordinated effort lays down the basis for a successful execution and result optimization.

Collaborate closely with the email marketing team by communicating goals and strategies, sharing insights for content creation, providing data for segmentation, and offering feedback for continuous improvement.

Great summary of roles here. From my experience, one centralised system that everyone can use works great for a streamlined workflow. Each of our team members knows exactly what they need to do, and when.

In the email marketing world, it’s a team game! Assigning roles is key—writers craft the message, designers make it pretty, managers keep it flowing, and analysts crunch the numbers. Clear tasks, deadlines, and expectations keep the confusion at bay. Let’s communicate, collaborate, and create email magic together!

As you assign individual tasks, it's also critical to ensure that each team member has an understanding of the big picture. Each team member should know the goal and key messages of the campaign, as well as how their task fits into it.

This is key to getting the maximum performance and results. You need clear SOPs in place to know who's doing what and to understand the workflow.

Having a content calendar is like having a roadmap. It's all about planning and organizing email content to sync with overall marketing goals. The calendar helps in spacing out emails, avoiding repetition, and making sure each message is timely and relevant. I work with the team to detail topics, formats, and target audiences for each planned email. We also leverage automation tools for efficient delivery and follow-up, ensuring that our email strategy is executed smoothly and aligns with our broader marketing initiatives.

We always create a campaign calendar in Notion or Excel and share it with the client. Within two clicks, they can see all the data from previous flows and campaigns, as well as the campaign calendar with future campaigns and insights about them.

Ready to ace your email marketing? Get a content calendar going! It’s your roadmap for crafting emails that hit the mark every time. Sync it with your marketing milestones and seasons to keep things fresh and timely. No more email overload or repeats—just the right message at the right moment. Team up, plan out, and let automation do the rest. Here’s to emails that people can’t wait to open!

Our team work on dozens of email & SMS content calendars, across each of our brand partners, every single day. Here are some top tips. It's important your content calendars: - Are easy to read & accessible by the whole team - State the deliverable / campaign type - Include the audience(s) sending to - Specific seasonality/campaign name - Have a go-live date & time - Have specific sign off stages, so you always know the status of the campaign Our content calendars connect with our CRM & Project management systems for seamless workflows between all departments.

Email marketing’s a journey, not a sprint! Keep your emails in top shape by testing and tweaking. Try out new subject lines, images, and CTAs with A/B tests. Dive into the data—open rates, clicks, conversions, and more. Use those golden nuggets of insight to refine and rock your strategy!

Constantly testing and optimizing is a key part of my email marketing process. I run A/B tests on various elements like subject lines and calls to action. We use our email tools to gather data, closely examining metrics like open and click-through rates. This ongoing analysis is crucial for tweaking and improving our strategies, ensuring our emails stay engaging and effective. It's a dynamic process, adapting and evolving based on real-time feedback and results.

Staying ahead in email marketing means continuously learning and evolving with your team. It's about exploring new trends, attending educational events, and actively engaging in professional communities. We use our email marketing tools not just for campaigns, but also to explore new functionalities and stay updated. This approach of learning together fosters innovation and enhances our collective skills, pushing our email marketing strategies to new heights and ensuring we remain at the forefront of the industry's evolution.

An efficient and productive best practice is to set up a regular meeting, monthly works well, with your collaborative team. That might include the content strategist, content writer, and digital marketing specialist. The meeting agenda is your marketing content calendar - each person briefly goes over their part, you find out engagement rates on emails sent, you can brainstorm new ideas, and generally stay on track. This builds camaraderie, lets others share their expertise and builds a cohesive email strategy. Plus, sharing successes - watching the stats go up - increased engagement, more clicks - is rewarding and motivating!

Email marketing is like a dance that never stops! Stay in rhythm with the latest moves—trends, best practices, and shiny new tools. Team up, share knowledge, hit those webinars, and join the community chats. Every course you take, every update you make, we’ll be learning together, pushing our email game to stellar heights!