How do you measure and improve the engagement and conversion of your multilingual audience?

1 Choose the right CMS

The first step to creating a successful multilingual website is to choose a CMS that supports multiple languages and allows you to manage your content efficiently. WordPress is one of the most popular and flexible CMS platforms that offers various options for creating and translating content, such as plugins, themes, widgets, and code snippets. You can use plugins like WPML, Polylang, or TranslatePress to add multilingual functionality to your WordPress site and customize it according to your needs and preferences.

3 Optimize your content for SEO and UX

The third step is to optimize your content for both search engines and user experience. To ensure your content is relevant, useful, and engaging for your multilingual audience, you should use keywords and phrases that match the search intent and language of your audience. Additionally, use headings, subheadings, bullet points, and images to structure the content for easy scanning and reading. Write short and clear sentences and paragraphs with no jargon or slang. Ensure a consistent and appropriate tone and style across all of your content and languages. Localize and culturally adapt the content to suit the preferences of your audience. Finally, use call-to-actions, buttons, forms, and pop-ups to encourage users to take action and convert.

4 Test and experiment with your content

The fourth step is to test and experiment with your content and see what works best for your multilingual audience. You can use tools like Google Optimize, Optimizely, or VWO to run A/B tests, multivariate tests, or split tests on your content and compare the results. You can also use tools like Google Trends, BuzzSumo, or SEMrush to research and discover new topics, keywords, and trends for your content. You can also use tools like Grammarly, Hemingway, or Yoast to check and improve the quality and readability of your content.

5 Monitor and update your content

The fifth step is to monitor and update your content regularly and make sure that it is accurate, relevant, and fresh for your multilingual audience. You can use tools like Google Alerts, Mention, or SocialBee to monitor your brand, competitors, and industry news and see what your audience is talking about and looking for. You can also use tools like WordPress Updates, WPForms, or WPBakery to update your content, plugins, themes, and forms and ensure that your website is secure, fast, and functional.

6 Learn from your results and feedback

The last step is to learn from your results and feedback and use them to improve your multilingual content strategy. You can use tools like Google Data Studio, Tableau, or Power BI to visualize and report your data and see what is working and what is not. You can also use tools like SurveyMonkey, Typeform, or WPForms to collect feedback and suggestions from your users and see how they perceive and interact with your content. You can also use tools like WordPress Dashboard, Google Analytics, or Jetpack to see your website statistics and metrics and see how your content is performing and converting.