How do you keep customers coming back on social media?

2 Provide value

The second step to keeping customers coming back on social media is to provide value consistently and frequently. You need to offer more than just promotional posts or product features; you need to educate, entertain, inspire, and solve problems for your audience. You can do this by sharing useful tips, best practices, case studies, testimonials, stories, infographics, videos, podcasts, webinars, ebooks, and other forms of content that showcase your expertise, authority, and credibility. You can also curate and share relevant content from other sources that add value to your audience and demonstrate your industry knowledge and awareness. The key is to focus on quality over quantity and to align your content with your audience's interests and needs.

3 Engage and interact

The third step to keeping customers coming back on social media is to engage and interact with them regularly and authentically. You need to show that you are not just a salesperson, but a human being who is genuinely interested in building relationships and helping your audience. You can do this by asking questions, responding to comments, joining conversations, acknowledging feedback, thanking followers, celebrating milestones, highlighting customer success stories, and inviting user-generated content. You can also use social media features such as polls, quizzes, live videos, stories, stickers, and emojis to create fun and interactive experiences that encourage participation and loyalty. The key is to be responsive, proactive, and conversational, and to foster a sense of community and belonging among your audience.

6 Reward and incentivize

The sixth step to keeping customers coming back on social media is to reward and incentivize them for their loyalty and engagement. You need to show appreciation and recognition for your audience's actions and behaviors, and to offer them exclusive benefits and perks that make them feel valued and special. You can do this by creating loyalty programs, referral programs, contests, giveaways, discounts, coupons, free trials, samples, or other incentives that motivate your audience to repeat purchases, referrals, reviews, or other desired outcomes. You can also use gamification, badges, points, leaderboards, or other mechanisms that create fun and competitive elements that encourage your audience to stay active and involved. The key is to be generous, genuine, and strategic, and to create a win-win situation for both you and your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?